It's that time of the year where people start being nice instead of naughty. Club Penguin and its owner are giving away a million dollars to charity, and they are asking for Club Penguin users to do their part by contributing their in-game currency to a worthy charitable activity of their choice. The initiative is part of Club Penguin's annual Coins for Change charity drive. Coins for Change asks children who frequent the virtual world of Club Penguin to donate the virtual coins they earn playing games online to real world causes.
Players direct their virtual donations to a variety of activities including providing medical help, building safe places and protecting the earth. At the end of the event (it runs from December 17 - 27, 2010) the most popular charity in the game (based on in-game donations from players) will be chosen to receive $1 million USD from Disney Online.
The results of Coins for Change 2010 will be announced on January 4, 2011.
For more information, visit www.clubpenguin.com.