Video Games: The Future of Business Training?

December 13, 2010 -

The future of corporate training - at least in Ontario - may very well be game-related. From small business owners to college professors, video game-based training is proving to be popular and effective. Several people involved using special business training software in Ontario are profiled in this Vancouver Sun report.

Merle Ballaigues is trying out a new video game-based training system from Burlington, Ontario-based company, E=mz2. Ballaigues is using the software with her sales team to see if it is effective. She is the North American distributor for Thomas International.

"I wanted something new and different. Online game-based training allows you to offer training anywhere at any time," she says.

She says that, so far, the game seems effective and translates into real-world knowledge that her team can use in the field. She claims that the game allows salespeople to choose when they play, and that it reaches across age barriers, allowing participants to compete against themselves and against others.

E=mz2 introduced its first training simulation, Momentium, in 2009. The company has been in the training business since 1985, but recognized that small businesses with limited budgets can't afford to spend the kind of money needed to get traditional training.

"The time and cost to bring people together, often from different parts of the country, was prohibitive," says Marguerite Zimmerman, president and chief executive of E=mz2. "I also knew from my own experience and research that they would not get a sustainable result from one event in a classroom over a couple of days."

"I found myself feeling very frustrated because I knew that what the businesses could afford would not give them the result they wanted," Ms. Zimmerman added. "Technology afforded us the capability to put together a cost-effective way of training sales reps online, providing both the theory and practical applications of the theory in situations they would likely face in real life."

Mandeep Malik, assistant professor of marketing at McMaster University's DeGroote School of Business, thinks that this new approach to training is a novel one - and one that younger team members will take a liking to. This, he says, is the future of corporate training.

"If you can simulate real-life business situations online and present them in the form of a game, you can impart best practices, enhance retention and reduce costs," Malik tells the Vancouver Sun. "These systems are becoming intelligent, students learn as they advance in the game and are exposed to planning, rehearsal, execution and review. The cost of learning face to face with customers is the cost of lost opportunity. Game-based training tools offer an effective, inexpensive alternative."

Malik uses Momentium in his classroom, to help in a particularly tough area for entrepreneurs -- sales training. Momentium uses 120 story-based episodes that Malik uses over the course of three semesters. The school offers students a cloud-based subscription model cost $25 - $30 a week. Participants sign in for 10-to 30-minute sessions three times a week.

"We use stories so there are memory hooks and the frequency moves the learning from short-term memory to long-term memory," Zimmerman says. "If I don't retain something I can't use it."

Source: Vancouver Sun


 
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Infophilet'd) It started long before that. Perhaps the American Civil War comes to mind?)07/07/2015 - 3:59am
InfophileOn Goth's linked article: Historically speaking, there may have been cycles, but remember that the left has steadily gained ground. Is there a good reason to expect that to be different this time? (Oh, and no, Culture War 1.0 wasn't with the Baby Boomers.07/07/2015 - 3:59am
Goth_Skunk"THIS VIDEO IS PROBLEMATIC:" About Social Justice Warriors, by J.T. Sexkik. Excellent video. http://ow.ly/PgGnD07/07/2015 - 3:22am
Goth_Skunkand repeats the cycle, over and over. Presently, the far left culture is overreaching, and is about to lose their stranglehold on power.07/06/2015 - 10:01pm
Goth_SkunkAs far back as the 60's, according to the writers. The culture war moves in cycles from one generation to the next. The left rebels against the right, takes over, overreaches to the point where the right rebels right back, takes over, overreaches ->07/06/2015 - 9:58pm
MattsworknameGoth, what "Comming overreach" , the media and goverment have been overreaching for years07/06/2015 - 9:34pm
MattsworknameJim sterling is awesome ,dont always agree with him, but when it came to those guys, he was dead on. Thank god for jim.07/06/2015 - 9:33pm
Goth_Skunk"Welcome to Culture War 4.0: The Coming Overreach" an excellent opinion piece by The Federalist. http://ow.ly/Pggw507/06/2015 - 9:32pm
Wymorencehttp://goo.gl/snN00H Okay, this is hysterical if you've followed the Digital Homicide Vs. Jim "Mother****ing" Sterling stuff. A podcast of the two groups talking it out with one being eviscerated07/06/2015 - 9:12pm
Matthew Wilsonhttp://www.engadget.com/2015/07/06/kuratas-versus-megabot-robot-duel/ ok I want to see this. not gamming related but still cool. us giant robot vs Japanese giant robot.07/06/2015 - 8:39pm
Goth_SkunkFair point.07/06/2015 - 7:56pm
Andrew EisenNo argument there.07/06/2015 - 7:46pm
Matthew Wilsonwell it would benefit Reddit to fix that asap. when of of the work on the site is done for free, there is no reason not to give them 1 of the few things they are asking for (better communications).07/06/2015 - 7:45pm
Andrew EisenRight and THAT'S what she appears to be apologizing for.07/06/2015 - 7:39pm
Matthew Wilson@AE the thing is it wasnt the firing in of it self that people got upset about, its the lack of communication. this would not be a issue if admins would just communicate more with mods.07/06/2015 - 7:39pm
Andrew EisenI don't get the sense she's apologizing for firing one of their employees. For all we know, they could have a very good reason for letting her go. But yeah, hopefully Reddit's subsequent actions speak louder than Pao's words.07/06/2015 - 7:34pm
Goth_SkunkIf Pao is directly responsible for the termination of Reddit's AMA co-ordinator, then good for her for owning up to her mistake. If she wasn't, smart business sense to take the fall. It will all be in vain though if she can't earn back the trust she lost.07/06/2015 - 7:23pm
Matthew Wilsonhttp://money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html she kinda had no choice given what happened Friday.07/06/2015 - 6:48pm
Matthew Wilson@matt dont get me wrong, I think steam is a better platform, but it does need to improve in some areas07/06/2015 - 6:48pm
MattsworknameYes, but thats only cause its actual software systems are far worse thn steam07/06/2015 - 5:56pm
 

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