Video Games: The Future of Business Training?

December 13, 2010 -

The future of corporate training - at least in Ontario - may very well be game-related. From small business owners to college professors, video game-based training is proving to be popular and effective. Several people involved using special business training software in Ontario are profiled in this Vancouver Sun report.

Merle Ballaigues is trying out a new video game-based training system from Burlington, Ontario-based company, E=mz2. Ballaigues is using the software with her sales team to see if it is effective. She is the North American distributor for Thomas International.

"I wanted something new and different. Online game-based training allows you to offer training anywhere at any time," she says.

She says that, so far, the game seems effective and translates into real-world knowledge that her team can use in the field. She claims that the game allows salespeople to choose when they play, and that it reaches across age barriers, allowing participants to compete against themselves and against others.

E=mz2 introduced its first training simulation, Momentium, in 2009. The company has been in the training business since 1985, but recognized that small businesses with limited budgets can't afford to spend the kind of money needed to get traditional training.

"The time and cost to bring people together, often from different parts of the country, was prohibitive," says Marguerite Zimmerman, president and chief executive of E=mz2. "I also knew from my own experience and research that they would not get a sustainable result from one event in a classroom over a couple of days."

"I found myself feeling very frustrated because I knew that what the businesses could afford would not give them the result they wanted," Ms. Zimmerman added. "Technology afforded us the capability to put together a cost-effective way of training sales reps online, providing both the theory and practical applications of the theory in situations they would likely face in real life."

Mandeep Malik, assistant professor of marketing at McMaster University's DeGroote School of Business, thinks that this new approach to training is a novel one - and one that younger team members will take a liking to. This, he says, is the future of corporate training.

"If you can simulate real-life business situations online and present them in the form of a game, you can impart best practices, enhance retention and reduce costs," Malik tells the Vancouver Sun. "These systems are becoming intelligent, students learn as they advance in the game and are exposed to planning, rehearsal, execution and review. The cost of learning face to face with customers is the cost of lost opportunity. Game-based training tools offer an effective, inexpensive alternative."

Malik uses Momentium in his classroom, to help in a particularly tough area for entrepreneurs -- sales training. Momentium uses 120 story-based episodes that Malik uses over the course of three semesters. The school offers students a cloud-based subscription model cost $25 - $30 a week. Participants sign in for 10-to 30-minute sessions three times a week.

"We use stories so there are memory hooks and the frequency moves the learning from short-term memory to long-term memory," Zimmerman says. "If I don't retain something I can't use it."

Source: Vancouver Sun


 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
Sora-ChanPixels was a movie I was interested in for a week. A week after it got announced it was announced Sandler was in it and i went "... naw"07/30/2015 - 3:13am
Infophile@Goth: Apparently you're in the minority, from what reviews I've seen. Haven't seen it myself though, so I can't say how valid the reviews are. One question: Did they do Space Invaders at any point?07/30/2015 - 3:05am
Goth_SkunkJust came back from Pixels. Loved it. I knew I would.07/30/2015 - 2:33am
InfophileFor reference, see https://en.wiktionary.org/wiki/accountable - It just means you have to answer for it. It has nothing to do with being punished for it.07/30/2015 - 1:47am
Mattsworknameohh, gods that game is pretty, just not my style these days07/29/2015 - 11:49pm
Andrew EisenUbisoft's Child of Light.07/29/2015 - 11:45pm
MattsworknameEnjoy man, Im gonna be playing split second myself07/29/2015 - 11:45pm
Andrew EisenSorry. That just slipped out. Off to play.07/29/2015 - 11:43pm
Andrew EisenWords have meanings, people! Use the damn dictionary! They're online! They're free! Arrggghhhh!07/29/2015 - 11:42pm
Andrew EisenThis is just depressing. I'm gonna go play video games.07/29/2015 - 11:42pm
Mattsworknameproliferation of the whole "internet movment" thing, people dont debate, they try to attack and go after peole to shut them down, casue it's easier then trying to debate the issues07/29/2015 - 11:39pm
MattsworknameWhen you break it down, what it is is the shifting of the media lanscape and how it effects news sites and other groups. once upon a time, you could have run that same article and it would have created debate, not online campagns, now, cause of the07/29/2015 - 11:38pm
MattsworknameCall it waht you wil, but thats how its viewed, not just by me, but by just about EVERYONE right now. Media, new networks, they dont' want to call it what it is, soe they call it "accountability"07/29/2015 - 11:34pm
Andrew Eisen"Gamasutra... had to pay" Yes. That's EXACTLY what it was. "Accountability" is and always was horse poop.07/29/2015 - 11:29pm
MattsworknameSo to speak07/29/2015 - 11:28pm
MattsworknameThats why this happened, you get people who felt hurt, marginalize, bettrayd, or otherwise offended, and they don't actually look at teh facts, they just attack and try to get there Blood for Blood07/29/2015 - 11:28pm
Mattsworknamefalse. Weather you think the article was right or not, there was a large group who felt taht gamastura and the other media sites had to pay for there actions, weather they deserved it or not07/29/2015 - 11:27pm
Andrew EisenTrying to yank advertising over a single opinion piece on a site that I would bet money most of the offended (if you will) didn't read, is no more an attempt at accountability than the Brown shooting's subsequent riots.07/29/2015 - 11:27pm
MattsworknameMy point andrew is that it's not about them, its about the people responding to the situation. THe brown shooting was eventually shown to be completely justified, but the "Black lives matter" meme kept on rolling despite all it's intiall claims being07/29/2015 - 11:26pm
Andrew EisenDude, you're comparing an opinion piece with someone who was shot to death. Gamasutra and Alexander already were accountable for the opinion piece in question.07/29/2015 - 11:25pm
 

Be Heard - Contact Your Politician