The ECA Supports the Tommy Fund Holiday Card Program

December 14, 2010 -

The Entertainment Consumers Association is lending its support to the Tommy Fund for Childhood Cancer with a donation and support for its Holiday Card Program. The Tommy Fund Holiday Card Program urges the community to purchase Tommy Fund Note Cards hand-drawn by children treated at the Yale-New Haven Children's Hospital. The cards costs $12 each and all the proceeds go back into supporting children fighting for their lives against various types of cancer. The ECA is urging its members to donate to the Tommy Fund either directly or by purchasing a card.

The Tommy Fund organization serves as a helping hand to the oncology section of the department of pediatrics at the Yale School of Medicine, the Yale-New Haven Children’s Hospital and the Yale Cancer Center. The organization works alongside the dedicated medical professionals in the front lines of this important fight.

"The Tommy Fund is extremely appreciative of the ECA's support this holiday season," said Amy Russell, Director of the Tommy Fund for Childhood Cancer. "It is because of generous support from companies and foundations like the ECA that the Tommy Fund is able to continue its mission of helping families of children with cancer. We are honored the ECA has chosen our foundation and look forward to our future relationship."

"The ECA is dedicated to supporting important charitable organizations such as the Tommy Fund," said Heather Ellertson, ECA Vice President of Marketing. “We are pleased to be working with them on this program and are planning to introduce new initiatives shortly that continue to focus on the positive aspects of the gaming community.”

To learn more about The Tommy Fund for Childhood Cancer, visit www.tommyfund.org.

[GamePolitics is an ECA publication.]


 
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Mattsworknameof players, over and over for the last seveal years. Among non RPG games, which make up the vast majority of current games, I think that you still see a large scale disparity between male and female in the AAA industry.07/01/2015 - 1:36am
Mattsworknamewilson. Out of RPG players yes, thats true, and in pc ciricles im not suprised, but RPGS make a small fraction of Console games these days and while pc gaming is seeing a resurgance, MMOs are actually retracting in size , as shown by WOW losing millions07/01/2015 - 1:33am
Matthew Wilsonhere is the study to prove it. http://www.pcgamer.com/researchers-find-that-female-pc-gamers-outnumber-males/07/01/2015 - 1:17am
Matthew Wilson@matt wrong over half of rpg players, both singleplayer and mmos, are female.07/01/2015 - 1:15am
MechaCrashRight, women don't usually play AAA games because none are aimed at them because they don't play them because none are aimed at them because okay you see where I'm going with this.07/01/2015 - 1:11am
MattsworknameI think the better path is this, more games built to give you the Choice of playing as male or female, and give the females good voice actors07/01/2015 - 1:08am
Mattsworknameup more then a fraction of the AAA games industry, but they make up a much larger part of the moble market.07/01/2015 - 1:04am
Mattsworknameandrew is right, to a point, as you are seeing a slow increase of women in games, but the sales shows that the lions share of gaming money comes from a male demo, and while andrew is right that it is changing, it's gonna be a LONG time before women make07/01/2015 - 1:04am
Andrew EisenI think more professional gamblers should get into games publishing. They'll play the odds but they'll also take risks to maximize profits.06/30/2015 - 11:57pm
Andrew EisenAt the end of the day, the ball is rolling and it's rolling in the right direction. Maybe not as fast as we'd like, but it is moving. All we can do is play the games that interest us and make our thoughts known.06/30/2015 - 11:55pm
Matthew Wilsonits unfortunate that the dataset is so tiny for female leads, and is a mixed bag, so money people get the wrong idea.06/30/2015 - 11:54pm
Andrew Eisen"Duke Nukem Forever sold poorly. See? Games staring white guys don't sell!" Pretty silly thing to say.06/30/2015 - 11:50pm
Andrew EisenOr, at the very least, that gamers aren't turned off by female leads.06/30/2015 - 11:49pm
Matthew Wilsonyou would think games like metriod, portal and tomb raider would show that it work, but hopefuly those knew ones will.06/30/2015 - 11:47pm
Andrew EisenBut, luckily strides are being made and the money peoples are slowly learning that diversity -> larger targeted audience -> more potential dollars.06/30/2015 - 11:43pm
Andrew EisenSure does. That's why there should be more than just one or two attempts. (7 games at E3 with female leads and 35 with a gender option. I think it's safe to say that not all of these will fail!)06/30/2015 - 11:42pm
Matthew Wilsonthat puts alot of presure on the early stuff to do well. lets hope games like recode and harizon are good, and sell well.06/30/2015 - 11:38pm
Andrew EisenLuckily, money people also like to follow trends. So, it's a "simple" matter of making proper representation a trend. And wouldn't you know it, we're seeing the beginnings of exactly that!06/30/2015 - 11:34pm
Andrew EisenBut yeah, money people are risk averse. That's why we see so many sequels, reboots, and adaptations. To a lot of money people, "there's no evidence this works because it's rarely ever been tried" is the same as "this doesn't work."06/30/2015 - 11:33pm
Andrew EisenThat's why I think it's worth convincing the money peoples that proper representation (in any of its forms) isn't a financial risk, it's the path to expanding your audience and making even MORE money!06/30/2015 - 11:32pm
 

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