Nielsen Details Console Usage in the U.S.

December 16, 2010 -

Data from Nielsen reveals the usage trends of console users in the United States via surveys and metered usage.

 

According to the data, 62 percent of Xbox 360 users spend their time playing games, divided among offline and online play. PlayStation 3 owners spend a little under half of their console time playing games, says Nielsen. Further, PS3 owners spend more time playing games offline than 360 players.

According to Nielsen: "87 percent of users age 13+ say they have played video games of some kind for Xbox 360 and Wii, with 80 percent saying they have done so for PlayStation 3. Much of this is the result of traditional offline play, but nearly half of Xbox 360 and PlayStation 3 users say they play games online."

The second-most popular use of consoles is for watching DVDs or Blu-Ray Discs. Obviously, PlayStation 3 users edge out other console users because the console supports Blu-Ray and DVD, while Xbox 360 only supports DVD, and Wii owners don't have the ability to play any entertainment discs. PlayStation 3 users say that DVD/Blu-Ray viewing occupies 27 percent of their time with the console. DVD viewing occupies only 11 percent of time on an Xbox 360.

After gaming and disc-based entertainment, a quarter of users say they use a variety of applications. The most notable in console usage are streaming services such as Netflix, MLB Network and ESPN3. These streaming services account for 20 percent of Wii users’ time, 10 percent of Xbox 360 users’ time and 9 percent of PlayStation 3 users’ time. Wii users tend to use services such as Netflix because they do not have access to disc-based entertainment.

Looking at metered console usage data, Nielsen found that Users 13+ spent 4.9 total hours per week on the Xbox 360, 4.1 hours on the PlayStation 3, and 1.4 hours on the Wii. Males drive the averages for all three consoles, surpassing females in time spent.

More data on this subject will be released in the second annual Nielsen 360° Gaming Report: U.S. Market, available in January.

Source: Gamasutra


 
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Technogeek"While you could throw a dart at the internet and find a site where Gamers in General are being harassed, doxxed, hacked, just because they are being perceived as white males." http://www.youtube.com/watch?v=FopyRHHlt3M09/19/2014 - 8:47pm
Andrew EisenSarkeesian and Quinn continue to get harassed and attacked (with the majority of said harassment and attacks being about their gender) and so, the story stays in the headlines. If Wolfe gets swatted again, it will be in the news again.09/19/2014 - 6:56pm
Andrew EisenYou mean Wesley Wolfe? The swatting appeared to be over his DMCA takedown, not due to his color or gender.09/19/2014 - 6:53pm
ConsterSo Sleaker, what's the sand like?09/19/2014 - 6:53pm
quiknkold@CraigR. Spreading Misandry is not going to kill Misogyny. Its just going to fuel it. half the people supporting that arguement are mysoginists themselves. They just dont know it.09/19/2014 - 6:51pm
Sleaker@CraigR - there's nothing to get over. There's no issue here until someone does an actual study on harassment rates.09/19/2014 - 6:48pm
quiknkoldWe never said Gamers were the only victims. Yes, Anita and Zoe got a bad rap. Yes, Zoe's ex was way out of line. Do I disagree with them? Depends on the arguement. Did they deserve what happened to them? Hell Effing No.09/19/2014 - 6:48pm
Sleakerbut news outlets have a tendency to blow up and sensationalize it if the person can be desrcibed as a minority, maybe because it gets the hits. How long were the 2 recent swattings in the news for? 1 was a white male developer....09/19/2014 - 6:47pm
Craig R.Get over it.09/19/2014 - 6:46pm
Craig R.Gamers are just lucky that their behavior wasn't brought to attention of everybody else sooner, and gamers are pissy about that09/19/2014 - 6:46pm
SleakerIn fact, just because a few female developers every year get harassed doesn't make it systematic. As a whole developers are harassed by people.. Swatted, etc.09/19/2014 - 6:46pm
Craig R.And if you don't think misogyny and sexism is widespread, then you're living with your head buried in the sand09/19/2014 - 6:45pm
Craig R.Apparently it's the gamers who are the only victims from GamerGate09/19/2014 - 6:44pm
Sleaker@AE - 1 person getting harassed is a problem. But just because 1 person gets harassed for being a female developer doesn't mean it's a systematic problem or indicative of a whole demographic.09/19/2014 - 6:44pm
Andrew EisenI don't believe anyone said or even remotely implied that harassing anyone was okay.09/19/2014 - 6:41pm
quiknkoldGeneral are being harassed, doxxed, hacked, just because they are being perceived as white males. And what about the White Males who are victims. Its ok to harass them? Anita Sarkeesian gets a bomb threat yeah, but what about the others.09/19/2014 - 6:36pm
quiknkoldwhat about all the gamers who are being harrassed, Andrew. Why does it have to be just about the women in the industry. We have 2 women, and only a handful of accounts recorded. While you could throw a dart at the internet and find a site where Gamers in09/19/2014 - 6:35pm
Andrew EisenOkay, you're talking specifically about harassment of women in the industry. So... how many (or what percentage of) women have to be harassed before you'd consider it a problem?09/19/2014 - 6:27pm
SleakerSo I think at best, we can just say something akin to 'there might be a problem, but we need more reliable information'09/19/2014 - 6:11pm
SleakerBut that takes someone actually doing a legitimate study on females in game development workplaces etc. And so far a good number of studies that get shoved into the center of attention are sensationalized through shoddy metrics and practices.09/19/2014 - 6:10pm
 

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