Nielsen Details Console Usage in the U.S.

December 16, 2010 -

Data from Nielsen reveals the usage trends of console users in the United States via surveys and metered usage.

 

According to the data, 62 percent of Xbox 360 users spend their time playing games, divided among offline and online play. PlayStation 3 owners spend a little under half of their console time playing games, says Nielsen. Further, PS3 owners spend more time playing games offline than 360 players.

According to Nielsen: "87 percent of users age 13+ say they have played video games of some kind for Xbox 360 and Wii, with 80 percent saying they have done so for PlayStation 3. Much of this is the result of traditional offline play, but nearly half of Xbox 360 and PlayStation 3 users say they play games online."

The second-most popular use of consoles is for watching DVDs or Blu-Ray Discs. Obviously, PlayStation 3 users edge out other console users because the console supports Blu-Ray and DVD, while Xbox 360 only supports DVD, and Wii owners don't have the ability to play any entertainment discs. PlayStation 3 users say that DVD/Blu-Ray viewing occupies 27 percent of their time with the console. DVD viewing occupies only 11 percent of time on an Xbox 360.

After gaming and disc-based entertainment, a quarter of users say they use a variety of applications. The most notable in console usage are streaming services such as Netflix, MLB Network and ESPN3. These streaming services account for 20 percent of Wii users’ time, 10 percent of Xbox 360 users’ time and 9 percent of PlayStation 3 users’ time. Wii users tend to use services such as Netflix because they do not have access to disc-based entertainment.

Looking at metered console usage data, Nielsen found that Users 13+ spent 4.9 total hours per week on the Xbox 360, 4.1 hours on the PlayStation 3, and 1.4 hours on the Wii. Males drive the averages for all three consoles, surpassing females in time spent.

More data on this subject will be released in the second annual Nielsen 360° Gaming Report: U.S. Market, available in January.

Source: Gamasutra


 
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Goth_SkunkSee, i didn't enjoy the Transformers films, but I don't really know why. I watched them for the sake of watching them, but I doubt I'd ever have a craving to watch them again. With Pixels, I would.07/30/2015 - 5:12am
Sora-ChanOn topics of movies in general: I usually find the argument of "shut down your brain and enjoy the movie" argument to be annoying. It was something that I was told to do when it came to the transformer movies from Bay, and it irked me when people said it.07/30/2015 - 5:03am
Goth_SkunkI did. And I didn't care much for it, but it was the reason I went and saw the film. The entire thing can be summed up in one sentence: "I didn't like it! If you pay to watch this movie, you're a big smelly poopy-head!"07/30/2015 - 4:56am
MattsworknameI think everyone here has Crono, we just don't agree with him or how he handles himself or his reviews, but thats us07/30/2015 - 4:55am
CronosonicThere are far worse problems Moviebob pointed out about Pixels than it not being 'serious'. Did you even /watch/ his review?07/30/2015 - 4:35am
MattsworknameAlso, newbusters verison. http://newsbusters.org/blogs/nb/tom-blumer/2015/07/29/venezuela-orders-food-producers-divert-output-empty-state-stores07/30/2015 - 4:25am
MattsworknameNot game related, but wow, Were are all those people who sand the praises of venezula now http://hosted.ap.org/dynamic/stories/L/LT_VENEZUELA_FOOD_SHORTAGES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT07/30/2015 - 4:25am
Goth_Skunk... is one you can acknowledge, then you'll enjoy it.If you CAN'T acknowledge such a mindset, then you must be MovieBob. Welcome to GP. :^)07/30/2015 - 4:13am
Goth_SkunkIf you watch Pixels expecting it to be Film Of The Year, or if you expect a Best Actor performance from Adam Sandler, then yes, you will be disappointed. If the idea that a film can simply be fun and entertaining without needing to be serious...07/30/2015 - 4:12am
MattsworknameIm kinda torn goth, on one hand , the effects look cool, but im not sold on sandler as the star07/30/2015 - 3:54am
Goth_SkunkBut did the film specfically take elements of Space Invaders and dedicate scenes and acts to it? No, they didn't.07/30/2015 - 3:49am
Goth_SkunkThe whole film is kinda centered around a Space Invaders theory.07/30/2015 - 3:49am
MattsworknameInfo: What dictionary says and what people today use that word for are not the same07/30/2015 - 3:30am
Sora-ChanPixels was a movie I was interested in for a week. A week after it got announced it was announced Sandler was in it and i went "... naw"07/30/2015 - 3:13am
Infophile@Goth: Apparently you're in the minority, from what reviews I've seen. Haven't seen it myself though, so I can't say how valid the reviews are. One question: Did they do Space Invaders at any point?07/30/2015 - 3:05am
Goth_SkunkJust came back from Pixels. Loved it. I knew I would.07/30/2015 - 2:33am
InfophileFor reference, see https://en.wiktionary.org/wiki/accountable - It just means you have to answer for it. It has nothing to do with being punished for it.07/30/2015 - 1:47am
Mattsworknameohh, gods that game is pretty, just not my style these days07/29/2015 - 11:49pm
Andrew EisenUbisoft's Child of Light.07/29/2015 - 11:45pm
MattsworknameEnjoy man, Im gonna be playing split second myself07/29/2015 - 11:45pm
 

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