Nielsen Details Console Usage in the U.S.

December 16, 2010 -

Data from Nielsen reveals the usage trends of console users in the United States via surveys and metered usage.

 

According to the data, 62 percent of Xbox 360 users spend their time playing games, divided among offline and online play. PlayStation 3 owners spend a little under half of their console time playing games, says Nielsen. Further, PS3 owners spend more time playing games offline than 360 players.

According to Nielsen: "87 percent of users age 13+ say they have played video games of some kind for Xbox 360 and Wii, with 80 percent saying they have done so for PlayStation 3. Much of this is the result of traditional offline play, but nearly half of Xbox 360 and PlayStation 3 users say they play games online."

The second-most popular use of consoles is for watching DVDs or Blu-Ray Discs. Obviously, PlayStation 3 users edge out other console users because the console supports Blu-Ray and DVD, while Xbox 360 only supports DVD, and Wii owners don't have the ability to play any entertainment discs. PlayStation 3 users say that DVD/Blu-Ray viewing occupies 27 percent of their time with the console. DVD viewing occupies only 11 percent of time on an Xbox 360.

After gaming and disc-based entertainment, a quarter of users say they use a variety of applications. The most notable in console usage are streaming services such as Netflix, MLB Network and ESPN3. These streaming services account for 20 percent of Wii users’ time, 10 percent of Xbox 360 users’ time and 9 percent of PlayStation 3 users’ time. Wii users tend to use services such as Netflix because they do not have access to disc-based entertainment.

Looking at metered console usage data, Nielsen found that Users 13+ spent 4.9 total hours per week on the Xbox 360, 4.1 hours on the PlayStation 3, and 1.4 hours on the Wii. Males drive the averages for all three consoles, surpassing females in time spent.

More data on this subject will be released in the second annual Nielsen 360° Gaming Report: U.S. Market, available in January.

Source: Gamasutra


 
Forgot your password?
Username :
Password :

Poll

Will we ever get Half-Life 3?:

Shout box

You're not permitted to post shouts.
KronoBeyond that you have Patricia Hernandez writing reviews for, and plugging Anna Anthropy's work. Anna being Patricia's friend and former roomate.10/02/2014 - 9:52am
Sleaker@EZK - I believe there were a few more related to Patreon, and IGF. But regardless of the disclosure thing, that was only half of my statement, and I'm simply trying to speak on the reasons why GG got popular. But you sidestepped my last question there...10/02/2014 - 9:50am
KronoThe only questions is whether or you believe Grayson's previous friendship with her, and possible interest in starting a romance influenced his reporting.10/02/2014 - 9:48am
Krono@EZK There's nothing supposed about Grayson and Quinn having a relationship. Kotaku itself confirmed said romance matching the timeline Eron posted: http://goo.gl/yLgdx910/02/2014 - 9:46am
prh99So far the only "crimes" seem to be editorializing and collaboration outside their respective organizations. If they are going to persist at least point to something actually questionable.10/02/2014 - 9:45am
E. Zachary KnightSo aside from the supposed Kotaku/Quinn relationship, do you have a specific example of said lack of disclosure?10/02/2014 - 9:36am
prh99#gamergate renamed #butthurtfarce10/02/2014 - 9:31am
Sleakerwhat the message that they are actually trying to convey is.10/02/2014 - 9:30am
Sleakerthe fault of the journalist? If a large number of people read these articles and all came to the same conclusion that Gamers were being attacked by journalists as a whole, then it seems the burden of journalists to do a better job of explaining...10/02/2014 - 9:29am
Sleaker@EZK - It's not a surprise that articles came out. The surprise is when journalists fail to disclose relationships as they write about the trends, and the content by which the articles contain. Perhaps a large portion was misinterpreted, but isn't that10/02/2014 - 9:28am
prh99It definitely prolonged it, we wouldn't be hearing about Intel if not for Gamers are over/dead. Just additional wood for the fire.10/02/2014 - 9:23am
E. Zachary KnightConster, which sites associated "ALL" gamers with the harassment?10/02/2014 - 9:22am
E. Zachary KnightIs it really a surprise that 15 news sites responed to a very loud and very public shaming campaign against a woman critic of sexism and a woman being attacked unjustly because of the words of an ex-boyfriend.10/02/2014 - 9:19am
ConsterSo a bunch of assholes decided to harass people, sites wrote negative articles associating all gamers with said assholes, and people got so angry about the articles they decided to associate themselves with said assholes?10/02/2014 - 9:18am
Sleaker@EZK - I think you're attributing too much there. I think the reality is actually, if 15 news sites didn't alll write coincidentally 'gamers are dead' articles, in response to a very small number of harassment cases, we wouldn't be here.10/02/2014 - 9:10am
E. Zachary KnightSo what you are saying is that gamergate is a reflexive and defensive reaction to jerks and douchebags being told off?10/02/2014 - 9:06am
Sleaker@prh99 - the ZQ stuff was a catalyst, but GG didn't explode until the Gamers are dead articles popped up everywhere, see article 3 in the link I posted.10/02/2014 - 9:04am
prh99The articles by Leigh Alexander and others were in response to what happened to Anita and Quinn and this toxic subset of gamers. 10/02/2014 - 9:02am
E. Zachary KnightSleaker, My timeline puts events in the order that prh99 just laid out. Had Quinn's ex-boyfriend not been an incredible douchebag, we might not be where we are.10/02/2014 - 9:00am
prh99The blog post by Quinn's exboyfriend suggesting she slept with journalists to get favorable reviews was the impetus for #gamergate.10/02/2014 - 8:54am
 

Be Heard - Contact Your Politician