Nielsen Details Console Usage in the U.S.

December 16, 2010 -

Data from Nielsen reveals the usage trends of console users in the United States via surveys and metered usage.

 

According to the data, 62 percent of Xbox 360 users spend their time playing games, divided among offline and online play. PlayStation 3 owners spend a little under half of their console time playing games, says Nielsen. Further, PS3 owners spend more time playing games offline than 360 players.

According to Nielsen: "87 percent of users age 13+ say they have played video games of some kind for Xbox 360 and Wii, with 80 percent saying they have done so for PlayStation 3. Much of this is the result of traditional offline play, but nearly half of Xbox 360 and PlayStation 3 users say they play games online."

The second-most popular use of consoles is for watching DVDs or Blu-Ray Discs. Obviously, PlayStation 3 users edge out other console users because the console supports Blu-Ray and DVD, while Xbox 360 only supports DVD, and Wii owners don't have the ability to play any entertainment discs. PlayStation 3 users say that DVD/Blu-Ray viewing occupies 27 percent of their time with the console. DVD viewing occupies only 11 percent of time on an Xbox 360.

After gaming and disc-based entertainment, a quarter of users say they use a variety of applications. The most notable in console usage are streaming services such as Netflix, MLB Network and ESPN3. These streaming services account for 20 percent of Wii users’ time, 10 percent of Xbox 360 users’ time and 9 percent of PlayStation 3 users’ time. Wii users tend to use services such as Netflix because they do not have access to disc-based entertainment.

Looking at metered console usage data, Nielsen found that Users 13+ spent 4.9 total hours per week on the Xbox 360, 4.1 hours on the PlayStation 3, and 1.4 hours on the Wii. Males drive the averages for all three consoles, surpassing females in time spent.

More data on this subject will be released in the second annual Nielsen 360° Gaming Report: U.S. Market, available in January.

Source: Gamasutra


 
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Wonderkarpas a Healthy Bisexual Man, I've lusted over Dante from Devil May Cry as much as I've lusted over Catwoman. :P02/26/2015 - 8:17pm
Andrew EisenOf course men get sexualized, just with nowhere near the frequency of female characters.02/26/2015 - 8:17pm
Andrew EisenMaybe she did talk about Wow. Who knows what other examples she provided?02/26/2015 - 8:16pm
Andrew EisenThe last one is "don't sexualize enemies you're supposed to beat up or kill" (again, suggestion, not rule) not don't allow violence against women with sexual themes (I'm guessing, as you cite GTA, you mean NPC strippers and prostitutes).02/26/2015 - 8:15pm
Wonderkarpthe fabioesque men? even Kratos? Thats man meat right there to be lusted over02/26/2015 - 8:14pm
WonderkarpWhat I will say is BS is her line that men dont get sexualized, and using their Dicks as an example in Comparison to breasts. There is no Comparison. You cant show a member in 99% of games. Breasts are in full focus and come in many shapes and sizes. But02/26/2015 - 8:13pm
Wonderkarpyeah. its not mandatory. and so long as there's no quota, I'm ok with it. Though I'm disapointed she didnt show World of Warcraft as an example of diverse female body types. sure there's only 1 single body type per race, but you got lots of differences02/26/2015 - 8:12pm
Andrew EisenSometimes you want to flaunt a character's butt. Nothing wrong with that. Remember, these are general guidelines for better female representation, not a list of "don't ever do any of this ever!"02/26/2015 - 8:11pm
WonderkarpI'm citing GTA specifically for that. But its never encouraged. Just one of a billion options presented.02/26/2015 - 8:09pm
Wonderkarpand violence against women with sexual themes? I dont see that being an issue this day and age. The whip weilding biker girls from Double Dragon was the 80s. Now outside of one or two games, Its not a thing.02/26/2015 - 8:08pm
WonderkarpI read her 8 things. I actually dont see any problem with them except for maybe the rear end thing. Catwoman is not the best example because she is freaking Catwoman. Catwoman has the Bootie. But I can see where it could be used in other situations.02/26/2015 - 8:06pm
Andrew EisenYeah, saw that earlier today. Nice write up. Would rather watch the talk itself but haven't found a video of it.02/26/2015 - 7:59pm
E. Zachary Knighthttp://kotaku.com/how-anita-sarkeesian-wants-video-games-to-change-168823172902/26/2015 - 7:53pm
E. Zachary KnightAnita Sarkeesian has outlined 8 *suggestions* for improving representation of women in games. All of them are reasonable requests and easy to implement for those game designers who *choose* to implement them.02/26/2015 - 7:53pm
Craig R.Net Neutrality: let the lawsuits begin! (Which were going to be filed if the FCC moved to even so much as corrected a typo in their previous rulemakings)02/26/2015 - 6:59pm
Matthew WilsonThis is a interesting long form article about xbox live since halo 2. http://www.polygon.com/a/the-second-generation-of-xbox-live/page-102/26/2015 - 6:01pm
ConsterJust take pride in joining the group of net neutrality nations, even if it's only temporarily.02/26/2015 - 1:24pm
Matthew Wilsonfcc passed net neutrality. now lets hope they dont screw up the details. ps I am not holding my breath on that one.02/26/2015 - 1:03pm
ZippyDSMleeIf I could stand blizz I would do what I do in Facebook and use zippy, they can screw off if they do not like it.02/26/2015 - 9:31am
Michael ChandraAh. Now THIS is a good reason to not want to enable RealID: Anyone with your email can try adding you as a friend, leading to complications if they find out you're using it but declining their request.02/26/2015 - 5:15am
 

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