Report: Gaming Second Most Popular Activity on Tablets

December 16, 2010 -

Gaming on the iPad and other tablets is the second most popular activity - right behind "surfing the Internet" - according to data released by entertainment market research firm Interpret. That data comes from Interpret’s quarterly New Media Measure study. The study tracks media behavior, device ownership, attitudes, and product consumption.

According to the study, 58 percent of tablet owners use the device for surfing the Internet. Gaming is the second most popular activity, with 52 percent of tablet owners using the device to play games. Active gamers are more likely to buy some type of tablet device in the next three months than the average consumers, the study found.

Other results from the study show that social networking continues to make strides on smart phones. Social networking on smart phones has increased by 12 percent, compared to the last quarter. Almost half of smart phone users - 45 percent - access social networks through their phones.

Interpret's New Media Measure surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes demographics, "psychographics," brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment.

The full report can be found here.


 
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Jessy Hart@E. Zachary Knight Is that show called Pac-Man and the Ghostly Adventures?09/30/2014 - 3:34pm
IanCWin 8 isn't bad, it just can't decide whether to be a desktop OS or a tablet OS.09/30/2014 - 2:40pm
IanCI think its a way of getting round giving it free to Win 8 users...09/30/2014 - 2:39pm
MaskedPixelanteWindows alternates between bad and good versions. XP was good, Vista sucked, 7 was good, 8 sucked, therefore 10 will suck, QED.09/30/2014 - 2:18pm
E. Zachary KnightPerhaps they are calling it "10" because on a scale of 1-10 of how awesome it is, it is a clear 10.09/30/2014 - 2:06pm
E. Zachary KnightTo be fair. Microsoft has had a bit of a numbering issue lately. What with going from XBox 360 to XBox One.09/30/2014 - 2:06pm
NeenekoI remember the pac man show from the 80s, but I was more picturing this: https://www.youtube.com/watch?v=fWL6j0SvqV0 which is probably more source accurate then Tetris will be...09/30/2014 - 1:42pm
Andrew EisenThat is so dumb. That would be like Sony saying, "Hey guys! The next Playstation is going to be so awesome, so far beyond what the PS4 can do that we're going to call it the Playstation 6!"09/30/2014 - 1:42pm
Matthew WilsonMicrosoft reveals windows 10 http://arstechnica.com/information-technology/2014/09/the-next-version-of-windows-will-be-windows-10/09/30/2014 - 1:26pm
E. Zachary KnightThere is actually a Pacman tv show and it isn't bad. My kids like it.09/30/2014 - 12:53pm
NeenekoTetris.. the movie? It is sad when a joke becomes real. Next up pacman and minesweeper!09/30/2014 - 12:42pm
Andrew EisenIt remixes existing content into different scenarios, yes.09/30/2014 - 12:34pm
ZippyDSMleeIn't the adventure map just regurtiated content in diffrent sqaures?09/30/2014 - 12:24pm
MaskedPixelanteThe phasing out of the iPad 2 begins. Pokemon TCG Online REQUIRES an iPad with a retina display to run.09/30/2014 - 12:05pm
Andrew EisenIf you can't get enough of Hyrule Warriors' gameplay, yeah, it's looking like a pretty good deal.09/30/2014 - 12:03pm
E. Zachary KnightSo a Tetris movie is happening. Here is the link. Reads like a joke: http://blogs.wsj.com/speakeasy/2014/09/30/tetris-movie/09/30/2014 - 11:47am
E. Zachary KnightSo is it worth getting the Season Pass?09/30/2014 - 11:45am
Andrew EisenWow. The Hyrule Warriors DLC is more extensive than I thought. The new scenario in the first pack is a full five levels and the new Adventure Map is a whole new map, all 128 squares. Yowza!09/30/2014 - 11:08am
Andrew EisenI'm most pleased that the Quick Start Menu will now launch when the Wii U is powered on from the TV Gamepad TV Remote. I felt that was a huge oversight and I'm glad it's been corrected.09/30/2014 - 11:06am
MaskedPixelanteHey look, Nintendo figured out folders on the Wii U. I mean, yeah, they figured out folders on the 3DS several years ago, but these are BETTER! These... uhh... actually display the full folder name on the home screen instead of just the first letter...09/30/2014 - 9:19am
 

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