Report: Gaming Second Most Popular Activity on Tablets

December 16, 2010 -

Gaming on the iPad and other tablets is the second most popular activity - right behind "surfing the Internet" - according to data released by entertainment market research firm Interpret. That data comes from Interpret’s quarterly New Media Measure study. The study tracks media behavior, device ownership, attitudes, and product consumption.

According to the study, 58 percent of tablet owners use the device for surfing the Internet. Gaming is the second most popular activity, with 52 percent of tablet owners using the device to play games. Active gamers are more likely to buy some type of tablet device in the next three months than the average consumers, the study found.

Other results from the study show that social networking continues to make strides on smart phones. Social networking on smart phones has increased by 12 percent, compared to the last quarter. Almost half of smart phone users - 45 percent - access social networks through their phones.

Interpret's New Media Measure surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes demographics, "psychographics," brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment.

The full report can be found here.


 
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Matthew Wilsonalso, it looks like sony finally got a clue http://www.vg247.com/2014/11/26/sony-comes-to-senses-at-last-admits-playstation-is-going-to-save-it/11/25/2014 - 10:56pm
Matthew WilsonI wont say them, but there are other sites beyond youtube. it was a good move by HBO.11/25/2014 - 10:55pm
Papa Midnighthttp://www.pcgamer.com/dark-souls-to-move-from-gfwl-to-steam-a-month-later-than-expected/11/25/2014 - 10:30pm
Papa MidnightMatthew Wilson: Considering ContentID, I can't imagine that would necessarily be a problem for HBO.11/25/2014 - 10:19pm
Matthew Wilsonthey know if they dont, someone will.11/25/2014 - 8:40pm
Sora-ChanIt's a HBO show, which to be honest, considering it's HBO, it's actually surprising they even put any up on youtube.11/25/2014 - 8:36pm
Andrew EisenI imagine they hope the clips they do host (some of which are rather long) are enough to entice viewers to watch the show on whatever channel it airs on.11/25/2014 - 5:54pm
MaskedPixelanteIt's odd that these videos are missing from the official Last Week Tonight page.11/25/2014 - 5:51pm
Andrew EisenRelevant or not, the guy's pretty darn entertaining.11/25/2014 - 4:58pm
WonderkarpJohn Oliver : Corporations On Twitter https://www.youtube.com/watch?v=rG_7xur1iRc I feel like this is relevent11/25/2014 - 4:53pm
WonderkarpBurt Macklin, Anthropologist. I look forward to Jurassic Parks and Recreation.11/25/2014 - 4:36pm
Andrew EisenYep.11/25/2014 - 4:16pm
E. Zachary KnightDid Jaws 3 take place in a theme park?11/25/2014 - 4:14pm
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Matthew Wilsondoes not shock me. people have been representing this as right vs left, but in truth its more like left vs even more left. better put is social libertarianism vs liberal moralism.11/25/2014 - 2:36pm
WonderkarpOfficial Occupy WallStreet Twitter Supports GamerGate https://twitter.com/OccupyWallSt/status/536928387869474818 heh11/25/2014 - 2:11pm
Matthew WilsonI saw that given that the gc adapters have been sold out everywhere, I thought it was higher.11/25/2014 - 11:49am
MaskedPixelantehttp://www.joystiq.com/2014/11/25/smash-bros-sells-over-490k-on-wii-u-in-three-days/ Some good Nintendo news for a change.11/25/2014 - 11:48am
ZippyDSMleehttp://www.escapistmagazine.com/forums/read/7.865821-Irrational-Games-Rises-From-The-Dead-is-Hiring-Again11/25/2014 - 10:20am
 

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