Electronic Arts says that it has managed to sell 4000 Santa costumes across 17 days in its PC online game Battlefield Heroes. This is particularly noteworthy because $1 of each sale goes directly to the Child's Play charity. The costumes can be worn while shooting other players, driving a tank or flying a plane..
"We're blown away by the support our community has shown for the Child's Play charity, which helps provide videogames for children in hospital," senior producer James Salt told Eurogamer.
"As of Thursday the 16th we have received a little over $3700 in donations. If we can reach $8,000 by December the 31st, we'll match that total with another $8000. $16000 certainly buys lots of video games!," added Salt.