Report: MMO Market to Reach $20 Billion in 2012

December 22, 2010 -

According to a new study by Arizona-based research firm ABI Research, the worldwide online gaming market will be worth slightly more than $20 billion in 2012. These revenues will be driven by demand in North American, European and Asia Pacific markets, and by new devices and technologies, the firm said.

The Asia-Pac region - most notably China - will be the "engine behind much of this growth." 

"According to industry analyst Michael Inouye, "World of Warcraft, for instance, generates significant revenue for Activision in Europe and North America on a subscription basis. But in China, despite a large ‘subscriber’ base, the revenues are far smaller: it's more of a pay-as-you-go model (prepaid game cards). This also creates a greater reliance on ‘cloud’ or server-based games."

 

The report goes on to say that some of World of Wacraft's lack of penetration in the region has to do with regulation:

"In China, Korea, Vietnam, and elsewhere the rules are more exacting in what they allow. Some games for instance, have had to alter their content: using WoW again as an example, the developers had to remove the virtual blood."

The government playing favorites with MMO servicers is also a major factor.

The range of connected devices will also permit gaming on more platforms. The firm uses Free Revolution as an example. Free, a French broadband and IPTV provider, has partnered with Intel to develop a set-top box (Freebox Revolution) that includes an Intel Atom processor, a game controller with gyroscopic inputs, Blu-ray player, powerline adapters, and Wi-Fi. While the box isn't in Asia yet, the device might prove to be popular based on a lower price point than a retail PC and its general ease of use.

This and other findings of the study are available in the report, Gaming in the Cloud.

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Matthew Wilson@pm intreasting the gta5 port was already good from what I have read.04/20/2015 - 9:32pm
Papa Midnighthttp://www.pcgamer.com/gta-5-pc-patch-reduces-cpu-usage/04/20/2015 - 9:00pm
PHX Corp@zippy I'm Probaly going to Warn my uncle who is a techie that it may come out at the end of july04/20/2015 - 8:45pm
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ZippyDSMleeMy body is readY! http://www.afterdawn.com/news/article.cfm/2015/04/20/amd-microsoft-to-launch-windows-10-at-the-end-of-july04/20/2015 - 7:54pm
PHX CorpI may have posted this before but a leaked email from Sony pictures has the MPAA written all over it http://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves04/20/2015 - 4:53pm
Mattsworknameyet another reason the DMCA should be dismantled and rewritten04/20/2015 - 4:41pm
Matthew Wilson@zippy that is worse than the ESA thing.04/20/2015 - 4:26pm
ZippyDSMlee0-o good luck with that car companies, http://www.autoblog.com/2015/04/20/automakers-gearheads-car-repairs/04/20/2015 - 4:07pm
Andrew EisenYes, hence my subsequent shout.04/20/2015 - 3:15pm
Matthew Wilsonwhile the article itself isnt that great, but the point is still valid.04/20/2015 - 3:14pm
Andrew EisenProfessionals do need to be mindful of what they say on social media though. That's true.04/20/2015 - 3:11pm
Andrew EisenWell, it was almost a decent article from Techraptor. Some day. Some day...04/20/2015 - 3:09pm
Matthew Wilsonhttp://techraptor.net/content/gamings-pr-problem both game devs and pr people alike need to to keep in mind, when your on twiter you are also representing the company you work for.04/20/2015 - 2:39pm
E. Zachary KnightI don't really care either way, but that was just my understanding based on previous reads.04/20/2015 - 2:13pm
E. Zachary KnightBut now I am confused. I thought Johnny Storm was the adopted one, but the dad is black. Does that mean that Sue is adopted or is it just an interracial marriage with existing children?04/20/2015 - 2:12pm
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E. Zachary KnightOk. Just checked another of my Twitter accounts and there is a setting, opt-in. So it looks like a slow roll out.04/20/2015 - 1:17pm
E. Zachary KnightI agree. I looked but could not find any settings for DMs. So either there is no opt-out or they are slowly rolling it out one block of users at a time.04/20/2015 - 1:11pm
Andrew EisenI can't find the setting for direct messaging but I agree, it should absolutely default to off.04/20/2015 - 12:54pm
 

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