UK ASA Bans The Fight: Lights Out Poster

December 23, 2010 -

The Advertising Standards Authority, the government agency in charge of monitoring ads released on television, magazines, and public posters and billboards in the UK, has banned a poster for Sony's Move and the game The Fight: Light's Out. The ad was banned after the agency received eight complaints - two of which strongly objected to one of the men being tackled being "black." The ASA said that the ad features men of "slightly different skin tones" but did not ban the ad based on those complaints..

Instead the ASA banned the ad because it could "condone or encourage violent behavior" in children. Of course, playing in the schoolyard could also encourage the same kind of behavior..

The poster for the campaign showed a man in three different poses, throwing punches, and appearing closer in each pose. The largest pose - the final one in the set - showed a man putting another man in a headlock with his arm raised and ready to punch the other man in the face.

The caption underneath the picture reads "Move into the fight £34.99 RRP! PlayStation move, the game is just the start…"

Source: Joystiq and Band Republic


Comments

Re: UK ASA Bans The Fight: Lights Out Poster

Needs more floaty pink frills......


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: UK ASA Bans The Fight: Lights Out Poster

Instead the ASA banned the ad because a bunch of interfering zealots started whining that it could "condone or encourage violent behavior" in children. -Fixed.

Seriously, I have more faith in the nation's kids than to think that they would copy what they see on a promotional poster. In fact, that's downright insulting. It's too bad that the ASA believe that tripe and can't tell it's just something the complainants dislike.

Although, the posters and adverts are in public places and broadcast media. The content of the game is none of their business since your have to actively buy it and play it in order to view the content, whereas there is no opt-in for the adverts so advertisers should take care not to offend people. But that still doesn't mean it was the right decision to ban the ads.

Re: UK ASA Bans The Fight: Lights Out Poster

If I recall correctly eight people complained.  Eight.  In the whole country.  So an entire country changed due to eight old bitties.  And guess what?  If a million people complain about it?  So what. 

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: UK ASA Bans The Fight: Lights Out Poster

 but each complaint represents a billion people so over 8 billion people were offended.

 
Forgot your password?
Username :
Password :

Poll

Did Microsoft pay too much ($2.5 billion) for Minecraft developer Mojang?:

Shout box

You're not permitted to post shouts.
Michael ChandraI forget what it is exactly, but there already is another hashtag that some use, exactly to separate themselves from the abusive behaviour. So don't bother lying to me.09/19/2014 - 7:06am
quiknkold2 to 3 or more09/19/2014 - 6:53am
quiknkoldMichael Chandra : I'll say this. The only reason they havent used another hashtag is because it would look like a form of dividing the arguement. Using another Hashtag has come up, and they feel like if they made a new hashtag, it'll split the debate from09/19/2014 - 6:53am
Michael ChandraYou want a debate? Build a wall between you and the poisoned well. Make clear you despise it, despise the behaviour. Then get into the other issues you are troubled with, and don't say a single word again about the poisoned well.09/19/2014 - 3:46am
Michael ChandraAnd someone claiming #notyourshield was to be taken serious, when chatlogs show they wanted it going to hide even more harassment behind? Yeah, not buying a word you're saying. You poisoned your own well.09/19/2014 - 3:45am
Michael Chandraallegedly fired over giving a game a mediocre review and the company threatened to pull ads? Sorry but I ain't buying this.09/19/2014 - 3:45am
Michael ChandraBut people arguing this is horrible and just about ethics, even though there's very little support that journalistic integrity was actually violated here, while they never spoke up when a journalist was09/19/2014 - 3:43am
Michael ChandraIf people start with condemning the way GamersGate was used as a misdirection, then use a better hashtag, that would work in convincing me they mean it.09/19/2014 - 3:43am
Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
Andrew EisenI don't doubt that many are truly interested in journalistic integrity. The problem I'm often seeing is they seem to have no idea how or where to talk about it.09/18/2014 - 11:46pm
Andrew EisenDidn't word that well. Busy at work. I've seen people claim that GamerGate is solely about ethics and transparency in games journalism and then go on to show that what they're really after is silencing those who talk about gender issues in games.09/18/2014 - 11:45pm
Kronodebate. Becaus apparently people who only post on Reddit are supposed to police twitter before they're allowed to question anything about the people involved.09/18/2014 - 10:40pm
KronoI highly doubt many, if any are using journalistic integrity as a cover for harassment. The people harassing are essentially trolls. They aren't interested in subtle. More often it's othe other way around. People use "but X is being harassed" to shut down09/18/2014 - 10:38pm
Andrew EisenAnd exacerbating everything is the fact that all the cries of ethics violations have been obnoxious and easily proven false.09/18/2014 - 8:59pm
Andrew EisenProblem is, I would imagine, the sheer number of people who are using journalistic integrity as a cover for their harassing actions or only bringing it up on the false pretense of journalistic integrity.09/18/2014 - 8:47pm
Andrew EisenHaving said that, I can certainly see how one would be frustrated if they truly just wanted to talk about journalistic integrity and someone said they were one of the people harassing Sarkeesian, Quinn and others (though I've seen no examples of that).09/18/2014 - 8:44pm
KronoThat's been the common refrain, that talk of journalism ethics is just an excuse to harass people.09/18/2014 - 8:44pm
KronoLines like "like a partial compromise with the howling trolls who’ve latched onto ‘ethics’ as the latest flag in their onslaught against evolution and inclusion." are taring everyone questioning the ethics as a harasser.09/18/2014 - 8:43pm
Andrew EisenKrono - Except, none of the articles were talking about gamers complaining about journalist ethics, let alone called them white male misogynists. They were talking about the gamers who were harassing others.09/18/2014 - 8:36pm
Kronomakes plenty of sense. It's rather hard to dismiss someone as a white guy running a sock puppet when they've posted proof they're a woman, or black, or another minority.09/18/2014 - 8:32pm
 

Be Heard - Contact Your Politician