UK ASA Bans The Fight: Lights Out Poster

December 23, 2010 -

The Advertising Standards Authority, the government agency in charge of monitoring ads released on television, magazines, and public posters and billboards in the UK, has banned a poster for Sony's Move and the game The Fight: Light's Out. The ad was banned after the agency received eight complaints - two of which strongly objected to one of the men being tackled being "black." The ASA said that the ad features men of "slightly different skin tones" but did not ban the ad based on those complaints..

Instead the ASA banned the ad because it could "condone or encourage violent behavior" in children. Of course, playing in the schoolyard could also encourage the same kind of behavior..

The poster for the campaign showed a man in three different poses, throwing punches, and appearing closer in each pose. The largest pose - the final one in the set - showed a man putting another man in a headlock with his arm raised and ready to punch the other man in the face.

The caption underneath the picture reads "Move into the fight £34.99 RRP! PlayStation move, the game is just the start…"

Source: Joystiq and Band Republic


Comments

Re: UK ASA Bans The Fight: Lights Out Poster

Needs more floaty pink frills......


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Re: UK ASA Bans The Fight: Lights Out Poster

Instead the ASA banned the ad because a bunch of interfering zealots started whining that it could "condone or encourage violent behavior" in children. -Fixed.

Seriously, I have more faith in the nation's kids than to think that they would copy what they see on a promotional poster. In fact, that's downright insulting. It's too bad that the ASA believe that tripe and can't tell it's just something the complainants dislike.

Although, the posters and adverts are in public places and broadcast media. The content of the game is none of their business since your have to actively buy it and play it in order to view the content, whereas there is no opt-in for the adverts so advertisers should take care not to offend people. But that still doesn't mean it was the right decision to ban the ads.

Re: UK ASA Bans The Fight: Lights Out Poster

If I recall correctly eight people complained.  Eight.  In the whole country.  So an entire country changed due to eight old bitties.  And guess what?  If a million people complain about it?  So what. 

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: UK ASA Bans The Fight: Lights Out Poster

 but each complaint represents a billion people so over 8 billion people were offended.

 
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TechnogeekI'll be honest. I mostly just wanted an excuse to use that line.07/02/2015 - 1:13pm
Andrew EisenIt's long scrolled out of the Shout box so here's the article in question if anyone wants to read it: http://www.wired.com/2015/06/rape-scenes/07/02/2015 - 1:05pm
Andrew EisenOh come now, I don't believe Goth said the Wired author shouldn't be allowed to say what he claims she said.07/02/2015 - 1:04pm
TechnogeekWhich really makes it seem like Goth_Skunk's complaints are nothing more than...(•_•) (-•_•)>⌐■-■ (⌐■_■)...crocodile tears.07/02/2015 - 12:22pm
TechnogeekYou know, despite often as I've seen Gators conflate criticism and censorship, it's still kind of ridiculous to see "YOU SHOULDN'T BE ALLOWED TO SAY THAT" as a response to "you probably shouldn't say that unless you can do it well".07/02/2015 - 12:22pm
Andrew EisenI get the feeling Nintendo suspected the same thing would happen with the Wii U.07/02/2015 - 12:16pm
Andrew EisenMecha - Yeah, pretty much the only way you're getting away with a console that's a full technological generation behind is if it become's a full-blown pop-culture phenomenon like the Wii.07/02/2015 - 12:16pm
Infophile(cont'd) That's basically what the article is saying about rape. If you don't know enough about it to handle it well, it's a bad idea to do it, as you'll probably do it poorly.07/02/2015 - 12:06pm
Infophile@Goth, EZK: For example, I could very well try to write a book about the difficulties of living with Fibromyalgia. No one would stop me. However, since I don't know a thing about living with fibromyalgia, writing a book about it would be a very bad idea.07/02/2015 - 12:05pm
MechaCrashI just hope they realize that part of the problem with the Wii U was its relative lack of power. You can still make good games with what the Wii U has, but third parties won't want to deal with it when they can target the more popular PS4/XB1.07/02/2015 - 10:59am
Andrew EisenReplace "NX" with "QOL" and I'd buy it as potentially true.07/02/2015 - 10:51am
Andrew EisenNintendo to start manufacturing NX in October to target a July 2016 launch with 20 million consoles shipped the first year. Sure... http://www.digitimes.com/news/a20150702PD204.html07/02/2015 - 10:47am
james_fudgeLet's avoid name calling in the shoutbox07/02/2015 - 8:55am
E. Zachary KnightThe Daily WTF has a nice run down of some of the impact to software that the US Supreme Court ruling on gay marriage has. http://thedailywtf.com/articles/i-m-not-married-to-the-idea07/02/2015 - 7:45am
MechaCrashGee, how did people ever get the idea Gaters are morons who argue in bad faith? It's such a mystery.07/02/2015 - 7:03am
E. Zachary KnightGoth, again, no one is saying that we shouldn't be writig uncomfortable subject matter. What people are saying is that chances are you are going to write it poorly so it would be better to not have done it at all.07/02/2015 - 7:00am
Goth_Skunkdiscussed or portrayed in an expressive medium. Such an opinion only serves to stifle discussion. And as I said before, the only thing not worth talking about is what shouldn't be talked about.07/02/2015 - 6:50am
Goth_Skunk@Info: The same reason why I would entertain the notion that the Wired article writer could be right: Curiosity. Except in this case, I'm not curious at all. I'm not interested in hearing anyone's opinion on why uncomfortable subject matter shouldn't be07/02/2015 - 6:49am
IvresseI think the problem with the Batmobile is that they made it a core aspect of the game that you have to do continuously. If it was basically a couple of side games that were needed for secret stuff or a couple of times in the main game, it would be fine.07/02/2015 - 5:38am
Infophile@Goth: If you're not willing to entertain the idea you might be wrong, fine. That's your right. But why should anyone else entertain the idea that you might be right? If they go by the same logic, they already know you're wrong, so why listen to you?07/02/2015 - 3:53am
 

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