UK ASA Bans The Fight: Lights Out Poster

December 23, 2010 -

The Advertising Standards Authority, the government agency in charge of monitoring ads released on television, magazines, and public posters and billboards in the UK, has banned a poster for Sony's Move and the game The Fight: Light's Out. The ad was banned after the agency received eight complaints - two of which strongly objected to one of the men being tackled being "black." The ASA said that the ad features men of "slightly different skin tones" but did not ban the ad based on those complaints..

Instead the ASA banned the ad because it could "condone or encourage violent behavior" in children. Of course, playing in the schoolyard could also encourage the same kind of behavior..

The poster for the campaign showed a man in three different poses, throwing punches, and appearing closer in each pose. The largest pose - the final one in the set - showed a man putting another man in a headlock with his arm raised and ready to punch the other man in the face.

The caption underneath the picture reads "Move into the fight £34.99 RRP! PlayStation move, the game is just the start…"

Source: Joystiq and Band Republic


Comments

Re: UK ASA Bans The Fight: Lights Out Poster

Needs more floaty pink frills......


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: UK ASA Bans The Fight: Lights Out Poster

Instead the ASA banned the ad because a bunch of interfering zealots started whining that it could "condone or encourage violent behavior" in children. -Fixed.

Seriously, I have more faith in the nation's kids than to think that they would copy what they see on a promotional poster. In fact, that's downright insulting. It's too bad that the ASA believe that tripe and can't tell it's just something the complainants dislike.

Although, the posters and adverts are in public places and broadcast media. The content of the game is none of their business since your have to actively buy it and play it in order to view the content, whereas there is no opt-in for the adverts so advertisers should take care not to offend people. But that still doesn't mean it was the right decision to ban the ads.

Re: UK ASA Bans The Fight: Lights Out Poster

If I recall correctly eight people complained.  Eight.  In the whole country.  So an entire country changed due to eight old bitties.  And guess what?  If a million people complain about it?  So what. 

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: UK ASA Bans The Fight: Lights Out Poster

 but each complaint represents a billion people so over 8 billion people were offended.

 
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MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
prh99Trolling her or trying to assail her integrity just draws more attention (Streisand effect?). Which is really not what the trolls want, so the only way to win (if there is a win to be had) is not to play/troll.08/29/2014 - 5:02pm
prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
ZippyDSMleeI do not hate them jsut think its mostly hyperlobe.08/29/2014 - 3:40pm
Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
james_fudgeWe appreciate your support :)08/29/2014 - 2:55pm
TechnogeekIt gives me hope that maybe, just maybe, the gaming community is not statistically indistinguishable from consisting entirely of people that your average Xbox Live caricature would look at and go "maybe you should tone it down a little bit".08/29/2014 - 2:49pm
TechnogeekI just want to say that while I've disagreed with the staff of this site on several occasions, it's still good to see that they're not automatically dismissing Anita's videos as a "misandrist scam" or whatever the preferred dismissive term is these days.08/29/2014 - 2:49pm
E. Zachary KnightZippy, So you can't find even one?08/29/2014 - 1:04pm
ZippyDSMleeAndrew Eisen:Right because shes prefect and never exaggerates... *rolls eyes*08/29/2014 - 12:53pm
SleakerAnd honestly, nearly all of the games she references, or images she depicts I've always cringed at and wondered why they were included in games to begin with, from pinups through explicit sexual depictions or direct abuse. I think it's cheap storytelling.08/29/2014 - 12:35pm
Sleaker@AE - aren't most people fundamentally misunderstanding her at this point? haha.. On a related note I think a lot of the backlash is coming from males that think she is telling them their 'Generic Male Fantasy' is bad and wrong.08/29/2014 - 12:33pm
Andrew EisenAnd no, I don't think the female community would be upset over the performance of a case study in and of itself. Possibly the mostivations behind such a study, the methodology or conclusions but not the mere idea of a case study.08/29/2014 - 12:29pm
Andrew EisenAmusingly, these videos aren't saying you can't/shouldn't use tropes or that sexual representations are inherently problematic so those are very silly things to have a problem with and indicate a fundamental misunderstanding of the series.08/29/2014 - 12:29pm
SleakerDo you think the female community would get extremely angry over a male doing a case study on the negative impact of sex-novels and their unrealistic depiction of males and how widespread they are in american culture?08/29/2014 - 12:25pm
SleakerThe other thing that people might find problematic is that they see no problem with sexual representations of females (or males) in games. And realistically, why is there anything wrong with sexual representations in fiction?08/29/2014 - 12:24pm
SleakerTo even discuss or bring up these issues at a cultural level to begin with. Going straight for games to many probably feels like a huge overstepping given that it's interactive story in many cases, and when you're telling a story why can't you use tropes.08/29/2014 - 12:21pm
 

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