Activision's George Rose on Schwarzenegger vs. EMA

December 30, 2010 -

Activision Blizzard vice president and chief public policy officer, George Rose pens an editorial in the San Francisco Chronicle explaining why the "California ban of violent video games must go." One would expect that the opinion of a pro-industry lawyer would be that the law penned by State Senator Leland Yee and signed into law by Governor Arnold Schwarzenegger in 2005 would be that it is wrong-headed over regulation and overreach on the part of the state.

The bulk of his ire is pointed at supporters of the law, who grasp at straws like "Postal" and cite studies that back up their positions on violent games:

"Sadly, supporters will accept nothing less than more laws, subbing for parents, that the state can't afford to enforce. So to whip up drama and hysteria where none justifiably exists, zealots supporting this movement cite the worst of the worst by harking back to video game dinosaurs like 1997's "Postal." By today's standards, this game was a commercial flop dropped by mainstream retailers long ago. No single movie, television program or video game defines an industry and justifies sweeping regulation, which is why the anecdotal example of "Postal" is disingenuous.

This movement's supporters also continually misstate that hundreds of studies support the harmful effects on minors from playing video games with violent content. But there are no hundreds of studies to cite because they don't exist. In fact, every court that has looked at this issue has found that whatever research is used to support the idea that games with violent content are harmful lacks credibility. If fact, an unprecedented 82 social scientists, medical scientists and media scholars felt so strongly about Yee's law that they filed their own brief with the Supreme Court. Their conclusion: it was based on "profoundly flawed research.
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Read more at SFGate.


 
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Mattsworknameof players, over and over for the last seveal years. Among non RPG games, which make up the vast majority of current games, I think that you still see a large scale disparity between male and female in the AAA industry.07/01/2015 - 1:36am
Mattsworknamewilson. Out of RPG players yes, thats true, and in pc ciricles im not suprised, but RPGS make a small fraction of Console games these days and while pc gaming is seeing a resurgance, MMOs are actually retracting in size , as shown by WOW losing millions07/01/2015 - 1:33am
Matthew Wilsonhere is the study to prove it. http://www.pcgamer.com/researchers-find-that-female-pc-gamers-outnumber-males/07/01/2015 - 1:17am
Matthew Wilson@matt wrong over half of rpg players, both singleplayer and mmos, are female.07/01/2015 - 1:15am
MechaCrashRight, women don't usually play AAA games because none are aimed at them because they don't play them because none are aimed at them because okay you see where I'm going with this.07/01/2015 - 1:11am
MattsworknameI think the better path is this, more games built to give you the Choice of playing as male or female, and give the females good voice actors07/01/2015 - 1:08am
Mattsworknameup more then a fraction of the AAA games industry, but they make up a much larger part of the moble market.07/01/2015 - 1:04am
Mattsworknameandrew is right, to a point, as you are seeing a slow increase of women in games, but the sales shows that the lions share of gaming money comes from a male demo, and while andrew is right that it is changing, it's gonna be a LONG time before women make07/01/2015 - 1:04am
Andrew EisenI think more professional gamblers should get into games publishing. They'll play the odds but they'll also take risks to maximize profits.06/30/2015 - 11:57pm
Andrew EisenAt the end of the day, the ball is rolling and it's rolling in the right direction. Maybe not as fast as we'd like, but it is moving. All we can do is play the games that interest us and make our thoughts known.06/30/2015 - 11:55pm
Matthew Wilsonits unfortunate that the dataset is so tiny for female leads, and is a mixed bag, so money people get the wrong idea.06/30/2015 - 11:54pm
Andrew Eisen"Duke Nukem Forever sold poorly. See? Games staring white guys don't sell!" Pretty silly thing to say.06/30/2015 - 11:50pm
Andrew EisenOr, at the very least, that gamers aren't turned off by female leads.06/30/2015 - 11:49pm
Matthew Wilsonyou would think games like metriod, portal and tomb raider would show that it work, but hopefuly those knew ones will.06/30/2015 - 11:47pm
Andrew EisenBut, luckily strides are being made and the money peoples are slowly learning that diversity -> larger targeted audience -> more potential dollars.06/30/2015 - 11:43pm
Andrew EisenSure does. That's why there should be more than just one or two attempts. (7 games at E3 with female leads and 35 with a gender option. I think it's safe to say that not all of these will fail!)06/30/2015 - 11:42pm
Matthew Wilsonthat puts alot of presure on the early stuff to do well. lets hope games like recode and harizon are good, and sell well.06/30/2015 - 11:38pm
Andrew EisenLuckily, money people also like to follow trends. So, it's a "simple" matter of making proper representation a trend. And wouldn't you know it, we're seeing the beginnings of exactly that!06/30/2015 - 11:34pm
Andrew EisenBut yeah, money people are risk averse. That's why we see so many sequels, reboots, and adaptations. To a lot of money people, "there's no evidence this works because it's rarely ever been tried" is the same as "this doesn't work."06/30/2015 - 11:33pm
Andrew EisenThat's why I think it's worth convincing the money peoples that proper representation (in any of its forms) isn't a financial risk, it's the path to expanding your audience and making even MORE money!06/30/2015 - 11:32pm
 

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