Stardock: Elemental Will Lose Money

January 10, 2011 -

Stardock CEO Brad Wardell says that the company's strategy RPG Elemental: War of Magic will end up costing the company money in the long run. This will happen, the company says, despite the fact that the game managed to break even on pre-orders.

"Elemental made its money back on day one and has continued to be profitable to this point," Wardell told Gamasutra in an email. "However, based on our projections we anticipate by the end of second quarter 2011 that Elemental will end up losing money overall as our objective is to spend what is necessary to ensure that the game meets the expectations of our customers."

Wardell did not disclose how many units the game has sold to date or how much money the company made off initial sales. While the company will lose money on the game, Wardell sees it as an investment in its PC customer base, who were very dissatisfied with the launch of Elemental.

One of the reasons that Elemental will lose money is several high profile hires to help drive the future development of the game in the right direction. Earlier this month Stardock hired former Civilization V lead designer Jon Shafer to take the reins of the game's development. Shafer will oversee the development of two expansions for the game. After that, he will begin designing his own game for Stardock.

Source: Gamasutra


Comments

Re: Stardock: Elemental Will Lose Money

The only reason there was more risk in it was because they did not finish the product before releasing it... becuse they failed to finish and polish itbefor launch they have damaged thier repuation and thus thier bottom line.


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Stardock: Elemental Will Lose Money

I disagre.  I think the whole project was risky long before the release issues.  When you only have the resources to produce one game at a time, starting a new series is always more risky then continueing one that already has a solid following, esp when the new one eats up suffient time that momentum from the last installment dies off.

Re: Stardock: Elemental Will Lose Money

Elemental was risky for them in general.. while there were people excited about it, it probably would have been better to invest further in their GalCiv series since that is what they are generally known for.

Instead they poured exclusive resources and years into this new product.... they should have at least done parallel development or something. Granted they ARE finally pouring some resources into making a new patch for GalCiv2.. but it might be too little too late.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
E. Zachary KnightSo they figured out how to share CPU cycles between pools and their advanced emotions engine? Sweet.10/01/2014 - 2:53pm
MaskedPixelantehttp://www.joystiq.com/2014/10/01/ghosts-pools-darth-vader-coming-to-the-sims-4/ Pools no longer impossible.10/01/2014 - 2:06pm
james_fudgeDon't eat angry.10/01/2014 - 1:49pm
E. Zachary KnightI am pretty hungry. I feel like I could smash some supper. Not sure if I am up for making a collage though.10/01/2014 - 1:00pm
Matthew Wilsonhttps://www.facebook.com/SmashBrosEN/events What a weird idea. Nintendo will be bringing Supper smash brothers for 3ds and wiiu to collage football games.10/01/2014 - 12:52pm
PHX CorpI'll give the hosting 2 Streams on twitch a spin during extra life marathon10/01/2014 - 12:41pm
james_fudgequiknkold:: oh yeah which games?10/01/2014 - 11:20am
Andrew EisenInfophile - Your comment is on the second page. Scroll to the bottom and click "Previous Entries."10/01/2014 - 9:55am
MaskedPixelantehttps://time.com/3450854/amc-netflix-imax-crouching-tiger-hidden-dragon-boycott/ Theatres refuse to show the new Crouching Tiger movie because... well, I'm sure they've got a good PR spin reason, pick one.10/01/2014 - 9:06am
IanCForza Horrizon 2 isn't even out yet, but theres already a 31 car DLC pack, along with a season pass....10/01/2014 - 8:42am
quiknkoldstarting my Halloween Spooktacular Stream today. Every day from 7-11, I'm going to be streaming Spooky games on Twitch.10/01/2014 - 8:37am
MaskedPixelanteSteam is going to start charging us Canadians in CAD. This is bad news... for people who don't use key sellers like GMG and GamersGate.10/01/2014 - 7:23am
InfophileSomething weird was going on with that comment. As soon as I posted it, it looked like it had replies from the past. And now I can't even find it. Ah well, it was getting off-topic for that thread anyway.10/01/2014 - 4:29am
Sleaker@CraigR been using Win8.1 for a while, I don't really see any usability difference between it and 7 (Work uses 7)10/01/2014 - 2:16am
Craig R.Ok, my internal debate was short-lived. If Win10 is still a year out, I'm not waiting that long for an SSD, so on Win7 I will remain.09/30/2014 - 7:52pm
Matthew Wilsonits called windows 10, and I am happy to get the start menu back.09/30/2014 - 7:18pm
Jessy HartIs this stuff about Windows 10 legit? Is it actually called Windows 10 or is it just some stupid joke?09/30/2014 - 6:57pm
ZippyDSMleeSo I been trying to play Bioshock Infinite I got all the DLC,ect but do not want the extras to make your charatcer over powered from the start.....they force you to take them which is quite annoying......09/30/2014 - 6:45pm
Craig R.I need to upgrade to an SSD, still seriously debating moving to Win8.1 from 7 at the same time09/30/2014 - 6:07pm
Craig R.Win10 is probably Win8.1 with more cleanup and the Start button back.09/30/2014 - 6:06pm
 

Be Heard - Contact Your Politician