UKIE's Fuzzy Piracy Math

January 25, 2011 -

Publishing trade group UK Interactive Entertainment (UKIE) released estimates that for every game sold at retail four games are pirated. Director general Michael Rawlinson told GamesIndustry.biz that the group plans to commission "thorough research into the problem," though it probably should have done that before throwing the 4-to-1 figure out to the general public.

"Based on information received from a number of publishers we have estimates of games piracy running at between 4:1 against legitimate sales," said Rawlinson.

Rawlinson says that a recent report in the BBC's Newsbeat ("High Street retail lost £1.45 billion in 2010 due to piracy") is based on a "conservative guess using "the equivalent of console software sales in the UK last year."

"We took a conservative position of saying if this is only 1:1 across all titles it would have a retail equivalent value of £1.45million. We did not say this was the loss to industry," offered Rawlinson. "What is clear is people who 'share' games via P2P networks or buy illegal copies are not buying the real product, and this reduces retailer sales. It can provide the consumer with a sub-standard product and money paid to illegal traders does not flow back to the creative."

Of course, he acknowledged that finding the real cost of piracy to developers and publishers is difficult to calculate but promised to commission some serious research on the subject.

Sources GameIndustry.biz, BBC NewsBeat

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Comments

Re: UKIE's Fuzzy Piracy Math

Yeah, the 4:1 figure is clearly just a couple of numbers pulled out by a proctologist, but it seems the made up numbers are coming from their publishers, not UKIE directly.  At worst they're guilty of reporting hearsay. I do however have to give them credit for admitting that the 1.45 million figure dies NOT represent actual losses.

 

Re: UKIE's Fuzzy Piracy Math

Piracy numbers are only good for one thing, how mnay people you are underservering across the board.

THis of it as a always shifting and changing number of people in the market you are not pentratring and seling directly to them. Used sale counts as well. It simply means you need to do more to ofer your IPs through more venues at lower prices.


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: UKIE's Fuzzy Piracy Math

Is that second one supposed to be 1.45 million, or is it the same 1.45 billion referenced before?  And are these real billions or British billions (trillions)?  ;)

Re: UKIE's Fuzzy Piracy Math

Totally with Shahab on this one.  Piracy doesn't necessarily reduce the number of sales by the amount of games being downloaded directly.  You can't take into account through these figures people that downloaded the game and then bought it, along with those that refuse to buy because of price, or hold of buying till price drops.

Also, as Shahab pointed out.  Often times (and very much so in Ubisofts case)  having DRM free games and being able to install on more than one computer is giving someone better customer service than purchasing from them.

I wonder if these figures take into account Free Private MMO servers and such.  Often times people migrate because of poor customer satisfaction, but if they did include lost MMO revenue I think this number is definetely inflated.

My Steam Library is also very large, and for a lot of good reasons.  Valve knows how to handle customers, and their stance is that DRM doesn't help anybody, at all.

Re: UKIE's Fuzzy Piracy Math

I like how they say it can provide gamer's with a substandard product when in reality the pirated product is superior to the retail version, as there is no DRM, it can be installed on as many computers as one wants with no restriction, as it should be.

Anyway, the majority of games I play I purchase. Piracy can be a great way to test a game before you buy it, since you can not return a game that is buggy, unfinished, or in some other way defective. If things weren't so stacked against the consumer maybe piracy would not be as pervasive as some claim it is.

If you look at my Steam account alone it has over $2000 worth of legitimately purchased games on it. I really only buy games through services like Steam and Good Old Games anymore, as they allow you do install on multiple computers, you can download the title anywhere you have an Internet connection, and with Good Old Games there is NO DRM.

Re: UKIE's Fuzzy Piracy Math

Bullshit number is bullshit.

"Any" number of publishers? 1? 0?

Everything in their statement screams "we're making this up as we go."

Re: UKIE's Fuzzy Piracy Math

Didn't you know?  80% of statistics are made up on the spot.

it used to be 70% but there's been a rise in recent years.

Re: UKIE's Fuzzy Piracy Math

some say that 43% of all statistics are completely useless.

also, 75% of the following chart resembles pac-man.  images.encyclopediadramatica.com/images/3/3a/Pac_man_pie_chart.jpg

 
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Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
 

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