UKIE's Fuzzy Piracy Math

January 25, 2011 -

Publishing trade group UK Interactive Entertainment (UKIE) released estimates that for every game sold at retail four games are pirated. Director general Michael Rawlinson told GamesIndustry.biz that the group plans to commission "thorough research into the problem," though it probably should have done that before throwing the 4-to-1 figure out to the general public.

"Based on information received from a number of publishers we have estimates of games piracy running at between 4:1 against legitimate sales," said Rawlinson.

Rawlinson says that a recent report in the BBC's Newsbeat ("High Street retail lost £1.45 billion in 2010 due to piracy") is based on a "conservative guess using "the equivalent of console software sales in the UK last year."

"We took a conservative position of saying if this is only 1:1 across all titles it would have a retail equivalent value of £1.45million. We did not say this was the loss to industry," offered Rawlinson. "What is clear is people who 'share' games via P2P networks or buy illegal copies are not buying the real product, and this reduces retailer sales. It can provide the consumer with a sub-standard product and money paid to illegal traders does not flow back to the creative."

Of course, he acknowledged that finding the real cost of piracy to developers and publishers is difficult to calculate but promised to commission some serious research on the subject.

Sources GameIndustry.biz, BBC NewsBeat

Posted in

Comments

Re: UKIE's Fuzzy Piracy Math

Yeah, the 4:1 figure is clearly just a couple of numbers pulled out by a proctologist, but it seems the made up numbers are coming from their publishers, not UKIE directly.  At worst they're guilty of reporting hearsay. I do however have to give them credit for admitting that the 1.45 million figure dies NOT represent actual losses.

 

Re: UKIE's Fuzzy Piracy Math

Piracy numbers are only good for one thing, how mnay people you are underservering across the board.

THis of it as a always shifting and changing number of people in the market you are not pentratring and seling directly to them. Used sale counts as well. It simply means you need to do more to ofer your IPs through more venues at lower prices.


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: UKIE's Fuzzy Piracy Math

Is that second one supposed to be 1.45 million, or is it the same 1.45 billion referenced before?  And are these real billions or British billions (trillions)?  ;)

Re: UKIE's Fuzzy Piracy Math

Totally with Shahab on this one.  Piracy doesn't necessarily reduce the number of sales by the amount of games being downloaded directly.  You can't take into account through these figures people that downloaded the game and then bought it, along with those that refuse to buy because of price, or hold of buying till price drops.

Also, as Shahab pointed out.  Often times (and very much so in Ubisofts case)  having DRM free games and being able to install on more than one computer is giving someone better customer service than purchasing from them.

I wonder if these figures take into account Free Private MMO servers and such.  Often times people migrate because of poor customer satisfaction, but if they did include lost MMO revenue I think this number is definetely inflated.

My Steam Library is also very large, and for a lot of good reasons.  Valve knows how to handle customers, and their stance is that DRM doesn't help anybody, at all.

Re: UKIE's Fuzzy Piracy Math

I like how they say it can provide gamer's with a substandard product when in reality the pirated product is superior to the retail version, as there is no DRM, it can be installed on as many computers as one wants with no restriction, as it should be.

Anyway, the majority of games I play I purchase. Piracy can be a great way to test a game before you buy it, since you can not return a game that is buggy, unfinished, or in some other way defective. If things weren't so stacked against the consumer maybe piracy would not be as pervasive as some claim it is.

If you look at my Steam account alone it has over $2000 worth of legitimately purchased games on it. I really only buy games through services like Steam and Good Old Games anymore, as they allow you do install on multiple computers, you can download the title anywhere you have an Internet connection, and with Good Old Games there is NO DRM.

Re: UKIE's Fuzzy Piracy Math

Bullshit number is bullshit.

"Any" number of publishers? 1? 0?

Everything in their statement screams "we're making this up as we go."

Re: UKIE's Fuzzy Piracy Math

Didn't you know?  80% of statistics are made up on the spot.

it used to be 70% but there's been a rise in recent years.

Re: UKIE's Fuzzy Piracy Math

some say that 43% of all statistics are completely useless.

also, 75% of the following chart resembles pac-man.  images.encyclopediadramatica.com/images/3/3a/Pac_man_pie_chart.jpg

 
Forgot your password?
Username :
Password :

Poll

Will we ever get Half-Life 3?:

Shout box

You're not permitted to post shouts.
james_fudgeprh99: Whether you agree with the article or not, fighting alleged censorship with censorship is hella lame10/02/2014 - 4:27am
james_fudgewhoever made that decision at Intel will regret it later on down the road. Boycotts are tricky business.10/02/2014 - 4:26am
prh99The unflattering characterization "They don’t know how to dress or behave." & "‘Games culture’ is a petri dish of people who know so little about how human social interaction..." probably didn't help.10/02/2014 - 1:52am
prh99Probably not many as it was purely a vindictive move. The headline alone was plenty of ammo, but for those that did read and complain..10/02/2014 - 1:42am
Andrew EisenI wonder how many of those who complain about that article actually read past the headline.10/02/2014 - 1:37am
prh99http://intel.ly/1tjh1AH http://bit.ly/1rGPHOY http://intel.ly/Zu6go9 it isn't surprising "Gamers are over" didn't go over very well.10/02/2014 - 1:34am
Papa MidnightCan you parlay that to #WriteAGawkerArticle? The cesspool of horrid crap over there extends far beyond Kotaku.10/02/2014 - 12:34am
Andrew EisenWow! Intel dropped Gamasutra due to GameJournoPros? Over Matt Matthews? The only Gamasutra guy in the group? Who hasn't written a single thing about #GamerGate at the site? Where did you read that?10/02/2014 - 12:32am
Neo_DrKefka#WriteAKotakuArticle "#GamerGate is responsible for breaking millions of Intel powered macbooks after angry SWJ hipsters slam them shut" or "How Toxic Processors from Intel causes sexism. "10/02/2014 - 12:15am
Neo_DrKefkaSo Intel has dropped Gamesutra due to there support of your Gaming News Cabal Fudge. Anti GamerGate article soon? Or like your e-mails are you hoping this narrative dies down soon?10/02/2014 - 12:14am
Andrew EisenWell, time to eat some dinner and work on the Hyrule Warriors guide until bedtime!10/02/2014 - 12:11am
Andrew EisenJust finished my stream. That... could have gone better. Technical issues prevented me from playing a console game so I instead played and bitched about The Walking Dead for two hours. Oh well, the folks watching still seemed to enjoy it.10/02/2014 - 12:09am
Matthew Wilsonwe all know valve can not cout to 3.10/02/2014 - 12:08am
MechaTama31Who cares? Gimme Portal 3!10/01/2014 - 9:38pm
quiknkoldAndrew : Mostly I decided there were better people who could explain what was going on, or fight any battles that may come up. so I decided not to talk about it anymore.10/01/2014 - 8:49pm
Andrew EisenI don't recall you promising that. GamerGate is not a taboo discussion here. Anyway, thanks for the link. Very interesting.10/01/2014 - 8:47pm
quiknkoldI know I promised to not talk about Gamergate again, but Intel just pulled sponsership from Gamasutra over it http://techraptor.net/2014/10/01/gamasutra-intel/10/01/2014 - 8:40pm
quiknkoldP.T. is a game I just cannot play alone. I puss out hard on it. need somebody with me when I play that. Kojima was right. it is Pants Shittingly Scary10/01/2014 - 6:17pm
quiknkold@james_fudge not playin all the way through. P.T, Silent Hill(Not sure which), Resident Evil Gamecube Remake, Alien Isolation, Ghostbusters, Outlast, Super Castlevania 410/01/2014 - 6:04pm
james_fudgeI wish I could like that last shout.10/01/2014 - 5:48pm
 

Be Heard - Contact Your Politician