UKIE's Fuzzy Piracy Math

January 25, 2011 -

Publishing trade group UK Interactive Entertainment (UKIE) released estimates that for every game sold at retail four games are pirated. Director general Michael Rawlinson told GamesIndustry.biz that the group plans to commission "thorough research into the problem," though it probably should have done that before throwing the 4-to-1 figure out to the general public.

"Based on information received from a number of publishers we have estimates of games piracy running at between 4:1 against legitimate sales," said Rawlinson.

Rawlinson says that a recent report in the BBC's Newsbeat ("High Street retail lost £1.45 billion in 2010 due to piracy") is based on a "conservative guess using "the equivalent of console software sales in the UK last year."

"We took a conservative position of saying if this is only 1:1 across all titles it would have a retail equivalent value of £1.45million. We did not say this was the loss to industry," offered Rawlinson. "What is clear is people who 'share' games via P2P networks or buy illegal copies are not buying the real product, and this reduces retailer sales. It can provide the consumer with a sub-standard product and money paid to illegal traders does not flow back to the creative."

Of course, he acknowledged that finding the real cost of piracy to developers and publishers is difficult to calculate but promised to commission some serious research on the subject.

Sources GameIndustry.biz, BBC NewsBeat

Posted in

Comments

Re: UKIE's Fuzzy Piracy Math

Yeah, the 4:1 figure is clearly just a couple of numbers pulled out by a proctologist, but it seems the made up numbers are coming from their publishers, not UKIE directly.  At worst they're guilty of reporting hearsay. I do however have to give them credit for admitting that the 1.45 million figure dies NOT represent actual losses.

 

Re: UKIE's Fuzzy Piracy Math

Piracy numbers are only good for one thing, how mnay people you are underservering across the board.

THis of it as a always shifting and changing number of people in the market you are not pentratring and seling directly to them. Used sale counts as well. It simply means you need to do more to ofer your IPs through more venues at lower prices.


I have a dream, break the chains of copy right oppression! http://zippydsmlee.wordpress.com/2010/05/21/cigital-disobedience/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: UKIE's Fuzzy Piracy Math

Is that second one supposed to be 1.45 million, or is it the same 1.45 billion referenced before?  And are these real billions or British billions (trillions)?  ;)

Re: UKIE's Fuzzy Piracy Math

Totally with Shahab on this one.  Piracy doesn't necessarily reduce the number of sales by the amount of games being downloaded directly.  You can't take into account through these figures people that downloaded the game and then bought it, along with those that refuse to buy because of price, or hold of buying till price drops.

Also, as Shahab pointed out.  Often times (and very much so in Ubisofts case)  having DRM free games and being able to install on more than one computer is giving someone better customer service than purchasing from them.

I wonder if these figures take into account Free Private MMO servers and such.  Often times people migrate because of poor customer satisfaction, but if they did include lost MMO revenue I think this number is definetely inflated.

My Steam Library is also very large, and for a lot of good reasons.  Valve knows how to handle customers, and their stance is that DRM doesn't help anybody, at all.

Re: UKIE's Fuzzy Piracy Math

I like how they say it can provide gamer's with a substandard product when in reality the pirated product is superior to the retail version, as there is no DRM, it can be installed on as many computers as one wants with no restriction, as it should be.

Anyway, the majority of games I play I purchase. Piracy can be a great way to test a game before you buy it, since you can not return a game that is buggy, unfinished, or in some other way defective. If things weren't so stacked against the consumer maybe piracy would not be as pervasive as some claim it is.

If you look at my Steam account alone it has over $2000 worth of legitimately purchased games on it. I really only buy games through services like Steam and Good Old Games anymore, as they allow you do install on multiple computers, you can download the title anywhere you have an Internet connection, and with Good Old Games there is NO DRM.

Re: UKIE's Fuzzy Piracy Math

Bullshit number is bullshit.

"Any" number of publishers? 1? 0?

Everything in their statement screams "we're making this up as we go."

Re: UKIE's Fuzzy Piracy Math

Didn't you know?  80% of statistics are made up on the spot.

it used to be 70% but there's been a rise in recent years.

Re: UKIE's Fuzzy Piracy Math

some say that 43% of all statistics are completely useless.

also, 75% of the following chart resembles pac-man.  images.encyclopediadramatica.com/images/3/3a/Pac_man_pie_chart.jpg

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
MaskedPixelantehttp://www.destructoid.com/dark-souls-ii-scholar-of-the-first-sin-upgrade-and-pricing-systems-detailed-289743.phtml Dark Souls 2 pricing revealed, is only mildly confusing.03/30/2015 - 6:02pm
MaskedPixelantehttps://twitter.com/yugiohtas/status/582642955489431552 Roger Slifer sent to the graveyard.03/30/2015 - 3:49pm
james_fudgeEZK: it sounds like a carry-over bug from Demon's Souls.03/30/2015 - 1:29pm
Andrew EisenJust watched a clip of one of his correspondent appearances on The Daily Show. Seems like he'll be a good fit.03/30/2015 - 1:26pm
MaskedPixelantehttp://www.nytimes.com/2015/03/31/arts/television/trevor-noah-to-succeed-jon-stewart-on-the-daily-show.html The Daily Show with Trevor Noah.03/30/2015 - 1:17pm
E. Zachary KnightApparently there is an item duping glitch in Bloodborne. I loved those glitches in old Final Fantasy games. They were great. Nothing like infinite Excaliburs for Ninja's to throw.03/30/2015 - 12:58pm
Papa Midnightis no market for these games. There will be no intreospection whatsoever. It's either that or they blame piracy.03/30/2015 - 11:35am
Papa MidnightI'd like to take this time to reiterate the utter mess of a PC port that is Dead or Alive 5, which is missing significant amounts of features on PC in comparison to it's console counter-part. When sales go poorly, I'm certain the excuse will be that PC03/30/2015 - 11:34am
E. Zachary KnightSleep and sanity? No need for that here. Check out our experience at Super! BitCon as we made a game while visitors got to play games. Game Jamming During A Game Convention: A Convention Jam Tale. http://tinyurl.com/ogx46t703/30/2015 - 10:43am
ZippyDSMleePlank? PPLLAAANNKKK!!!!! :P03/30/2015 - 10:05am
MaskedPixelantehttps://www.youtube.com/watch?v=kXYXuXX48m8 Take the "no-prank pledge" today.03/30/2015 - 9:11am
ZippyDSMleecrap around. It’s quite annoying but kinda fun like galaxy...even if has the power ups I hate the planets... oh and here comes a C&D in 3...2.....03/29/2015 - 11:45pm
ZippyDSMleeI was never that much of a fan they messed up the power ups, the level design was good enough for the time but ...meh.. Playing through sunshine again since I am no longer a south paw the controls are still stupid there's little to no options to change cr03/29/2015 - 11:45pm
Cheater87http://www.independent.co.uk/news/uk/home-news/parents-could-be-reported-to-police-if-children-play-violent-video-games-like-call-of-duty-and-grand-theft-auto-10141697.html03/29/2015 - 11:45pm
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2015/03/29/click-here-to-play-super-mario-64-in-hd03/29/2015 - 11:45pm
ZippyDSMleeMedia mafia wants you to sleep wif the fishes!03/29/2015 - 11:44pm
MechaCrashThe MPAA and RIAA are a pack of extortionists and thugs, and they both need to be destroyed.03/29/2015 - 10:19pm
ZippyDSMleehttps://torrentfreak.com/mpaa-wanted-less-fair-use-in-copyright-curriculum-150329/03/29/2015 - 10:17pm
PHX CorpI have to say somthing about an injustice in the Xbox video Store, the first 6 Star Wars films are not available in either SD or HD03/29/2015 - 6:17pm
mthielThis reminds me of schools a few years ago who forbade their students from having MySpace accounts. I don't mean blocking MySpace from the school, I mean banning the kids from having accounts)03/29/2015 - 5:12pm
 

Be Heard - Contact Your Politician