Direct2Drive Tries New Game Rental Scheme

January 26, 2011 -

Direct2Drive, IGN's digital distribution channel for PC games, quietly launch a rental scheme for its line-up of games. For $5, users can try out select games from the site's catalog for five hours. If they like the game and want to buy it, they can simply pay the asking price and have $5 taken off the top of the purchase price.

Right now the selection of games that support this feature include Divinity II - Ego Draconis, F.E.A.R., Race Driver: Grid and Silent Hill: Homecoming. While the selection of games available during this early phase of testing is sparse, D2D promises that games supporting this function will “grow in time."

It is an interesting idea because it allows you to get a good taste of a game without committing to the full purchase price. Of course, it is all about balance and pricing: five hours in game priced at $15 seems like a waste, but $5 for that time in a $50 title might be worth it.

You can learn more about it here.

Source: ShackNews


Comments

Re: Direct2Drive Tries New Game Rental Scheme

I think they are going to have to do better than this.  $5 to demo a game (this is basically what you are getting)  when I bet most games they sell already have demos released is a lot.  A Netflix or Gamefly subscription lets you get pretty much any movie/game for not much more than what they are asking for 5 hours. 

Then there's OnLive, but that's a whole nother thing in itself.

Re: Direct2Drive Tries New Game Rental Scheme

Its to much, 7$ for a week or 3 days is better.


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Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Direct2Drive Tries New Game Rental Scheme

Agreed.  If I'm paying 5 bucks and I won't get it back to try a game I may not like, I should get more than five hours of play time.  I can go to my local video store and rent a game for a week for five bucks, and if I want, I can buy it at a discount afterwards - with the original case and manual.

5 bucks for five hours of game time is a joke.

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Re: Direct2Drive Tries New Game Rental Scheme

A concern about the potential for OnLive I suppose?

OnLive offers free 30 minute play of some games.  And they have actual rental for a day or more for some games at a small price.

Their own catalog is pretty small as well, so D2D might be trying to stir up some competition.

Both, and probably some other potential companies, have a ways to go before this takes off.  Even so, someone might be getting a wee bit twitchy.

Nightwng2000

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Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: Direct2Drive Tries New Game Rental Scheme

If they could gauge prices by average time of completion, that'd be nice- but complex and ultimately difficult to implement.

Re: Direct2Drive Tries New Game Rental Scheme

 Presuming that a $50 game has more content than a $15 game is a bit much. I've played $50 games where five hours is more than sufficient, and $15 games that wouldn't even have their surface scratched.

(Heck, I've bought two-dollar-discounted indie games on Steam that could provide hundreds of hours of gameplay.) 

Still, it is helpful, that this goes towards the cost of a purchase. It isn't really competitive with the sort of rentals that people are used to with games, where they can rent a game for days or maybe even a whole week for not much more than five bucks. As a "try before you buy" gambit, though, it's a pretty nice idea. It'll help reduce that feeling you get that you're gambling sixty bucks every time you purchase something.

It also serves as a good counterpart to Steam's sale methods. Steam provides deep discounts of older titles at regular intervals. That's great for building the "long tail" of sales that had been missing in gaming, but it doesn't help those who want to try out something new. This does.

 
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Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
Matthew WilsonSF have to build upwards they have natural growth limits. they can not grow outwards. ps growing outwards is terable just look at Orlando or Austin for that.04/16/2014 - 4:15pm
ZippyDSMleeIf they built upward then it would becoem like every other place making it worthless, if they don't build upward they will price people out making it worthless, what they need to do is a mix of things not just one exstreme or another.04/16/2014 - 4:00pm
Matthew Wilsonyou know the problem in SF was not the free market going wrong right? it was government distortion. by not allowing tall buildings to be build they limited supply. that is not free market.04/16/2014 - 3:48pm
ZippyDSMleeOh gaaa the free market is a lie as its currently leading them to no one living there becuse they can not afford it makign it worthless.04/16/2014 - 3:24pm
Matthew WilsonIf you have not read http://arstechnica.com/gaming/2014/04/introducing-steam-gauge-ars-reveals-steams-most-popular-games/ you should. It is a bit stats heavy, but worth the read.04/16/2014 - 2:04pm
Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
 

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