A Rant on Female Leads in Games

January 27, 2011 -

The Border House, a site dedicated to bringing equality to gaming for the disenfranchised and marginalized, reports on some interesting comments from Microsoft Game Studios' Tom Abernathy. In a recent rant, Abernathy laments the lack of female protagonists in games and says that by not serving female gamers companies are only serving half of their audiences. Abernathy worked on Halo: Reach, Destroy All Humans!, and The Saboteur.

Abernathy's rant on the subject:

"I’m tired of those of us who care in the game industry complaining that there aren’t enough female protagonists while those of them who make the money decisions keep responding, “Gee, we’d love to, but the market data is clear. They just won’t buy it.” I hear that from WOMEN in those money/marketing positions, too. And they say it while agreeing with the principle of the thing. Since when did it become okay to NOT do something we know is in best interests of our kids, just because our profits won’t be as obscene? I am all for obscene profits, but I want my daughter to see and play characters she can relate to. SHE wants that; nobody put it in her head.

I’ll freely admit, as sensitive a dude as I am, this didn’t become a concrete issue for me until I started seeing how much more excited my kid got when there was a girl onscreen she could identify with. She asks for “girl songs,” “girl movies” and “girl games.” Why shouldn’t she have that? I had that as a kid. She’s a consumer. We’ll buy it. I’ll MAKE it. We can’t be the only ones. I know we’re not. As I told @leighalexander for her article, I’m DYING to write more female protagonists. I do everything I can to make that happen.

I am less than successful. This angers me and, when I look at my little girl, breaks my heart. It’s not right. Forget the data. Scale down the budget accordingly if needed. We are not serving half our audience in the manner they want and deserve. Not good enough, gamemakers, dammit. Not good enough. Here endeth the lesson."

The Border House adds that game companies need to stop using excuses when it comes to strong female leads such as "it's too expensive," "it's too risky," or "it doesn't make good business sense."

Source: The Border House


Comments

Re: A Rant on Female Leads in Games

 I highly doubt female protagonists will simply sell more to women.. sounds like a very short cited argument. A sample size of "her daughter" also isn't going to produce results which accurately measure consumer behaviour.

Besides, many AAA titles out there now let you choose your sex when playing, and I have not noticed or seen any results which show some substantial change in market behaviour for that.

Re: A Rant on Female Leads in Games

I think the complaint is mainly the lack of women in the development end of things, which isn't too suprising when you consider it is a math heavy field and women don't tend to gravitate toward math heavy fields on the whole, same with engineers and the like. If there are women who can do the work and enjoy it, then hardly anything is stopping them, but work as a code monkey is almost required to get a foot in the door in the industry unless you just make your own game with a small team and it catches on first.

"

Re: A Rant on Female Leads in Games

I play games where the main character is some grotesquely muscled caricature of beefcake masculinity.  Doesn't bother me.  I play games where I am a squat, tubby little mustachioed man.  Doesn't bother me.  I play games where the main character is a woman.  Doesn't bother me.  These things don't bother me because they don't really matter.

So, keep on bitching about this if you want, ladies, but it's falling on deaf ears. Take games as they are, make games the way you want them to be, or quit.  I could respect any of those 3 choices, but not this self-entitled complaining.

Re: A Rant on Female Leads in Games

What "ladies" are you referring to? The complaining here is being done by Tom Abernathy, a man. The only "lady" complaining is his daughter, but hey, if you wanna talk smack about a little girl just because she'd like to see more girls in games, knock yourself out.

Re: A Rant on Female Leads in Games

When I said "ladies", I did so because I was addressing this whole tired argument, and the (mostly) women who make it, in general.  I guess I counted on people being able to put two and two together and realize "ladies" didn't refer to the specific man who wrote this particular article.  My bad?

Re: A Rant on Female Leads in Games

by not serving female gamers companies are only serving half of their audiences.

Yeah...I'm pretty sure the genders for gamers aren't split 50-50.

Re: A Rant on Female Leads in Games

They're split 60/40. I'd say that's close enough to half.

Re: A Rant on Female Leads in Games

Ugh. I wish these people would stop trying to speak out for female gamers. As a female gamer myself, I don't want token women appearing in games when they add nothing to plot or gameplay.

Are they completely missing the plethora of games with powerful female characters, or if that doesn't satisfy, those where you can completely customise everything about your character and make your own choice? They are becoming more and more common and are pretty damn successful to boot. I've been playing games for a long time and I personally think the games industry has progressed and is progressing much more quickly on gender issues than many other mediums.

When female leads are made, the feminists just scream that they're oversexualised and horrible anyway. Make anything too girly and you're 'stereotyping'. It's small wonder the industry don't make any moves when they may be damned if they do, damnded if they don't.

I don't know. I certainly don't have anything against female leads (obviously) and if they're well-written instead of being a walking pair of breasts, even better. But maybe I'm not girly-girl enough to understand why a game isn't acceptable enough for a girl to play unless the lead character is also a girl. *shrug* True gender blindness is not paying attention to the genitalia of the character on your screen.

Re: A Rant on Female Leads in Games

Personally, I find it more than slightly insulting to see guys with huge muscles and huger guns adorning the box art of the titles in my game store, and knowing that some money guy at some publisher, somewhere, decided that I'm knuckleheaded enough that that must be what I actually want.

Maybe I'm an exception. But I doubt it. Even if I am, I don't think this minority is all that slender.

Re: A Rant on Female Leads in Games

Why Reach? The player can choose for Noble 6 to be female. If the argument against reach is "no female protagonists", why is Cat there? Or Halsey?

Re: A Rant on Female Leads in Games

Reach has nothing to do with this other than the fact that the author worked on it.

Re: A Rant on Female Leads in Games

This is one of the reasons I'm excited for the forthcoming HD remake of Beyond Good & Evil.  Aside from it being a great game that was overlooked when it was released and deserving of a second chance.

Re: A Rant on Female Leads in Games

Amen!

Re: A Rant on Female Leads in Games

It also shows short term thinking on the part of the executives..... 'the current market wants X, making Y wouldn't appeal to our X buyers and Y are not buying right now so why should we make stuff for them?'.  Very circular and short sighted.

 
Forgot your password?
Username :
Password :

Poll

Will the FCC preempt state laws that limit municipal broadband services?:

Shout box

You're not permitted to post shouts.
Zenemulator...it's not just a slap job that makes "some" work..they do it for each which is why they work so well. I would rather have the quality over just a slap job.07/30/2014 - 5:48pm
ZenMatthew there is a difference between "worked" and "accurate". You play the Nintendo VC titles they play as damn close to the original as possible. The PSP would just run them as best they could, issues and all. And Masked...EACH VC title has their own07/30/2014 - 5:48pm
MaskedPixelanteOnce again, the 3DS already HAS a GBA emulator, it just can't run at the same time as the 3DS OS.07/30/2014 - 4:54pm
Matthew Wilsonyou cant street pass in ds mode ether, and if moders can make a gba emulator that runs very well on the psp as I understand it. you are telling me that Nintendo devs are not as good as moders?07/30/2014 - 4:49pm
Zenperformance. Halo 1 and 2 worked great because they actually did custom work on each of them...just like Nintendo does now lol07/30/2014 - 4:08pm
Zenexisting hardware while the GBA has to be emulated completely. Same reason the 360 couldn't run most Original Xbox games correctly, or had issues because they just did "blanket approach" for their emulation which led to game killing bugs or horrible07/30/2014 - 4:07pm
ZenSora/Matthew: It's not just Miiverse, but the whole idea of streetpass and things like that would be affected if the OS is not running. And just because a 3DS game can be downloaded and run does not mean that GBA can as easily. Those 3DS games use the07/30/2014 - 4:06pm
E. Zachary KnightSleaker, How is that different from every other credit card company targeting high school and college students?07/30/2014 - 1:40pm
Sleaker@EZK - I think some people are concerned beacuse it's a predatory technique targetted toward younger people that don't understand on top of offering the worst interest rates of any retailer around.07/30/2014 - 11:33am
MaskedPixelantehttp://www.joystiq.com/2014/07/30/europe-gets-long-detained-shin-megami-tensei-4-at-cut-price/ "Sorry you had to wait a year for SMT4, would a price cut make it sting less?"07/30/2014 - 10:29am
NeenekoI would hope not. Though it is not unheard of for store specific cards to be pretty good.07/30/2014 - 8:17am
E. Zachary KnightDoes anyone, or at least any intelligent person, expect a retail branded credit card to be anything close to resembling a "good deal" on interest rates?07/30/2014 - 7:13am
SleakerGamestop articles popping up everywhere about their ludicrous new Credit card offerings at a whopping pre-approval for 26.9% APR07/29/2014 - 10:19pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/07/podcasting-patent-troll-we-tried-to-drop-lawsuit-against-adam-carolla/ the podcasting patent troll scum is trying to turn tail and run.07/29/2014 - 9:50pm
MaskedPixelanteOf course it's improved. At launch, Origin was scanning your entire hard drive, but now it's just scanning your browsing history. If that's not an improvement, I dunno what is!07/29/2014 - 8:59pm
Papa Midnighthttp://www.escapistmagazine.com/articles/view/video-games/columns/experienced-points/12029-Has-EAs-Origin-Service-Improved-Any-Over-the-Last-Two-Years07/29/2014 - 8:25pm
Sora-ChanSo it's just a matter of having better emulation software. If it can be done with a 3DS game, with all the memory and what not it takes up, it can be done with a GBA title through emulation.07/29/2014 - 7:30pm
Sora-ChanOther VC titles for the NES and Gameboy had the same setup where you couldn't access the homescreen without quitting out of the game til a later update when those games were released for the public outside of the founder program.07/29/2014 - 7:28pm
Sora-Chanthe 3DS can, and does, run GBA games, as seen by the founder gifts, which included a number of GBA titles. As for running GBA games and still having access to the home screen, I beleive it's more of the game emulation software needs to be updated.07/29/2014 - 7:27pm
Matthew Wilsonthe 3ds already swaps os's with the original ds. plus I dont think people expect miverse interaction when playing a gba game.07/29/2014 - 6:06pm
 

Be Heard - Contact Your Politician