EA Touts Early Success of Dead Space 2

February 2, 2011 -

EA's Visceral Games studio has to be happy right now. According to EA's internal numbers, Dead Space 2 is outselling the original game by a two-to-one margin. Speaking in a conference call to discuss third-quarter results, EA Chief operating officer John Schappert said that nearly two million units of Dead Space 2 have shipped to retail in its first week of release. Of course "shipped" doesn't mean "sold to consumers" but it does mean that retailers are keen to stock the game for consumers to snap up. The original game took around eight months to make it past the one million units sales mark.

Developed by Visceral Games, Dead Space 2 continues to chronicle the horrific journey of Isaac Clarke, an engineer that managed to survive the challenges of the first game. Clarke finds himself in a more open environment called the Sprawl this time - a massive space station attached to one of Saturn's moons.

EA used an aggressive TV marketing campaign where they showed "mothers" viewing scenes from the game and showing great disdain and disgust for it. The idea of the campaign was to point out that "your mom doesn't like Dead Space 2" but "critics do." The game your mom hates is rated "mature" and is available on PS3, PC, and Xbox 360.

Source: GameSpot


Comments

Re: EA Touts Early Success of Dead Space 2

I'm sure it'll be a fine game once i get around to it, that being said, between this marketing scheme, and Dante's Inferno, i think those of us who try to portray games as not being lowest common denomenator gore/sex fests need to plan a field trip to EA's marketing department in order to shove a bit of common sense down their throats.

Re: EA Touts Early Success of Dead Space 2

Amen to that. Controversy sells.

"Hey, if we piss off the anti-gamers, and get them to start "advertising" for us, sales will go through the roof!"

Luckily, for now, it looks like the pundits are ignoring it; no telling how long that will last.

Re: EA Touts Early Success of Dead Space 2

Give them at least 3 years until they discover the game and mention it along with GTA Vice City and Postal as the most wanted games for Christmas of that year.

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: EA Touts Early Success of Dead Space 2

 i'm really interested to know how much the iOS game is selling.

 
Forgot your password?
Username :
Password :

Poll

Poll: Is it censorship when a private retailer decides not to sell a particular video game?:

Shout box

You're not permitted to post shouts.
MattsworknameAhh, that explains why I wasn't aware. I don't follow, like ,nor care for soccer05/30/2015 - 6:50am
Goth_SkunkThe top dog at FIFA.05/30/2015 - 6:49am
MattsworknameWhose Blatter conster?05/30/2015 - 6:42am
ConsterSpeaking of non-video games for a second, I'm seriously disappointed in people for re-electing Blatter, and disgusted by his speech afterwards.05/30/2015 - 6:32am
ConsterHe's at least 5 times as bad as GS.05/30/2015 - 6:31am
Goth_SkunkEIC of Gameranx apologizes for his recent conduct: http://ow.ly/NDBxn Frankly, I'm surprised this wasn't posted sooner.05/30/2015 - 6:31am
ConsterGS does have a point: IP, on his own, causes at least as much harassment, insulting, and holier-than-thou'ness, as all the pro-GG people on this site combined.05/30/2015 - 6:30am
WonderkarpI am not sure I agree that its Harassment, But I do agree that he doesnt bring anything to the conversation. Its too the point where whenever I see his name, I just Thumbs down and move on. Its all buzz words and accusations and rarely civil05/30/2015 - 6:22am
MattsworknameWell, best of luck on that, but im not holding my breath.05/30/2015 - 5:04am
Goth_SkunkI believe the time to pull the plug was long ago, but kept quiet knowing full well Iron Patriot cannot help themself. There is a mountain of evidence to support my claim. In my opinion, it is harassment, and it needs to stop.05/30/2015 - 4:35am
Goth_SkunkIt's not getting me down. Far from it. Nevertheless, the conduct is unacceptable and has gone far beyond what any patient human being ought to be expected to tolerate.05/30/2015 - 4:34am
MattsworknameDont let him get you down Goth, I just go look at kitten videos for a bit to get my posistive mood back05/30/2015 - 4:27am
Goth_SkunkIt is not conducive to a welcoming, open-minded environment that this site is supposed to be.05/30/2015 - 2:33am
Goth_SkunkIt's highly annoying. It adds nothing of note to any topic and is of no benefit to anyone. And the fact that it has not been stopped up until now is giving me the impression that site administration condones it.05/30/2015 - 2:32am
Goth_SkunkIron Patriot goes out of their way to attack, mischaracterize, dehumanize, and otherwise derail any topic where an individual is even remotely considering siding with GamerGate.05/30/2015 - 2:31am
Goth_SkunkI believe there is sufficient evidence to accuse Iron Patriot of harassment. I would like something done about it.05/30/2015 - 2:20am
Andrew EisenFirst I hear of the Frag Dolls in many years and they're disbanding. http://fragdolls.com/frag-dolls-farewell-2/05/29/2015 - 7:59pm
WonderkarpI'd love a real Conker. the Project Spark thing I am looking at. If they provide atleast 25 hours of original conker crazyness that I dont have to build.....05/29/2015 - 7:55pm
Matthew WilsonI think he was talking about wanting a real one.05/29/2015 - 7:19pm
Andrew EisenKarp - A real Conker game or are you content with that Project Spark thing?05/29/2015 - 7:18pm
 

Be Heard - Contact Your Politician