As part of the Game Developers Conference Localization Summit, Corbomite Games CEO Oded Sharon will discuss the challenges and benefits of working in the Middle East games market. Another unnamed speaker from the region will join Sharon.
Since the Middle East spans over 23 countries with more than 75 million internet users it is a growing and significant market untapped by most game developers. With localized titles selling significantly more in the region, it makes sense that the key to breaking into the Middle East is about catering to the local dialect.
This talk hopes to expose developers to the opportunities and differentiators of the games market across the Middle East. The presentation will highlight real examples of market experiences and opportunities across the Arabic and Hebrew speaking countries (population of 400+ million); for multiple platforms (Online, PC, Mobile). The speakers will also discuss challenges such as cultural differences, religious implications, language barriers, left-to-right writing, and will compare games to other mediums including TV, movies, books, and the press.
The talk will be held on February 28 at 5:25PM PST, Room 302, South Hall, Moscone Center, San Francisco. For more information on this lecture, visit the GDC schedule.