FTC to Look Into Free-to-Play

The Federal Trade Commission revealed on Tuesday that it plans to look into "free to play" after several politicians complained about thousands of dollars in transactions initiated unknowingly by young children. The investigation is the result of a letter sent to the agency by Rep. Ed Markey (D-Mass.) complaining about children buying virtual items without their parents’ consent (hint: it involves Smurf berries).

FTC chairman Jon Leibowitz responded to Markey that the practice of in-app purchases in iPhone and iPad games "raised concerns" that consumers may not understand the full ramifications of the charges they might face.

"We fully share your concern that consumers, particularly children, are unlikely to understand the ramifications of these types of purchases," Leibowitz wrote. "Let me assure you we will look closely at the current industry practice with respect to the marketing and delivery of these types of applications."

An FTC spokesperson confirmed the letter, but would not comment further. Apple did not respond to the report.

“After the Washington Post first broke this story earlier this month, I sent the Federal Trade Commission a letter calling on the agency to investigate the issue of ‘in-app’ purchases and provide additional information about the promotion and delivery of these applications to consumers, especially with respect to children," Markey said in a statement. "What may appear in these games to be virtual coins and prizes to children result in very real costs to parents. I am pleased that the FTC has responded, and as the use of mobile apps continues to increase, I will continue to actively monitor developments in this important area."

Source: Washington Post

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