Extra Credits Chastises EA's Marketing

February 24, 2011 -

From fake protesters to scaring the crap out of your mom, EA has cut loose with some, shall we say, odd marketing choices of late.  Oh sure, there’s no such thing as bad press and EA’s games certainly aren’t hurting for attention but irking the people who actually buy your games in addition to the people who routinely lambast them might not be the best move.

The fine folks of The Escapists’ Extra Credits show agree and go so far as to say that EA is holding the game industry and the medium as a whole back with its antics.  Give the video a gander and see if you agree.

Extra Credits: An Open Letter to EA Marketing

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen


Comments

Re: Extra Credits Chastises EA's Marketing

"Ugh, just bit the bullet and sent it to everyone at EA I know...I'm going to pay for this next week - JP"

For anyone curious, they did send the video to EA.  That is a quote from their facebook page.  EC does have a pretty large voice, lets see how this turns out.

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There are only 10 types of people in this world, people who know binary and people who don't.

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There are only 10 types of people in this world, people who know binary and people who don't.

Re: Extra Credits Chastises EA's Marketing

How is this not EA's fault. They hired the marketing company and they approved the marketing plan that said company came up with. No one hires a marketing company and lets them have free range to do whatever they want.

Frankly when I saw the Dead Space 2 commerical I said out loud "Thanks EA for keeping the stereotype alive."

Re: Extra Credits Chastises EA's Marketing

In EA's defense, the whole fake protest thing was not their idea. They hired a marketing company that did it. Now, EA could have kaiboshed it a lot quicker than they did, but it still was not entirely their fault.

Re: Extra Credits Chastises EA's Marketing

Sadly, even if EA sees this, I have a feeling it will fall on deaf ears.

Like the EC guys, I remember too that mission statement from way back in those early days.  But I chalk that up as being the product of youg idealism, much like the young Charles Foster Kane and his "Declaration of Principles."  And like Kane, as EA grew and eventually became the bloated entity that it is now (and which happens to all business unfortunately, no matter how good-intentioned they start out as being), those ideals and principles fell by the wayside in the face of the reality of how a capitialistic society works.  So as much as the EC guys and other would like those days to return, I sincerely doubt they ever will.

Re: Extra Credits Chastises EA's Marketing

I agree, EA marketing these pass few years has beena joke and  shameful at the same time.

http://www.magicinkgaming.com/

 
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InfophileThe filter also misses a lot of slang from non-American dialects of English. I'd go on to list a bunch here that I've learned since living in Scotland, but... well, let's just say "dogging" has a much different meaning over here.04/21/2015 - 4:11pm
ConsterI know about gash's meaning (I googled it prior to my comment, I just meant I can't really see myself ever using it like that). What do you mean with 'the big three', though?04/21/2015 - 3:52pm
Daniel LewisAnd Gash can be used as slang for the female genitalia04/21/2015 - 3:46pm
Daniel LewisActually all the big three are in that list,pretty common place for games to add a filter for words no matter what is used in the game04/21/2015 - 3:44pm
Consterand do people pretend to be software developers a lot or something?04/21/2015 - 3:29pm
Consterapparently 'gash' is also slang nowadays? I just know it as an injury type. Also, how come 'bisexual' is on the list but 'lesbian' (when properly spelled) isn't?04/21/2015 - 3:28pm
E. Zachary Knighthttp://kotaku.com/nintendo-and-other-banned-words-i-cant-use-in-grand-th-169924759704/21/2015 - 2:59pm
E. Zachary KnightGTA 5, a game that uses a vast array of swears, racist and sexist language in the dialog of the game, bans people from using those sames words along with a vast number of others, including 'Nintendo'. 04/21/2015 - 2:58pm
ZippyDSMleehttp://www.wired.com/2015/04/dmca-ownership-john-deere/04/21/2015 - 1:58pm
ZippyDSMleeMatthew Wilson: Classic shell ^_~04/21/2015 - 1:56pm
Matthew Wilson@zipp I dont like the star menu taking up the whole dam screen, so just getting the start menu back will be worth it.04/21/2015 - 11:19am
ZippyDSMleeI got a extra HDD I will take win 10 for a spin. see if tis worthwhile heck if I do not have to move colums over in Skyrims creation kit its a keeper!04/21/2015 - 10:53am
ZippyDSMleeMatthew Wilson: Been on win 8.1 a few months the only thing I do not like is compatibility issues with older programs. 10 won't fix that sadly...04/21/2015 - 10:51am
E. Zachary KnightThe US Supreme Court has ruled that the 4th Amendment does offer US citizens some protections. This is a change of pace from other 4th Amendment rulings. http://reason.com/blog/2015/04/21/supreme-court-says-police-violated-4th-a04/21/2015 - 10:35am
E. Zachary KnightNot sure on that specific. But It is slightly annoying, but it can help to clairfy on occasion.04/21/2015 - 10:13am
IvresseCan I just ask out of curiousity why people repeat the title in their shout when it clearly states it in the URL?04/21/2015 - 9:07am
E. Zachary KnightI would say that is true. It drives me nuts when games are patched. The closer the patch is to launch, the worse it is.04/21/2015 - 9:06am
PHX Corphttp://www.npr.org/2015/04/19/400829880/when-video-games-are-patched-gamers-lose-trust-in-reviews When Video Games Are 'Patched,' Gamers Lose Trust In Reviews04/21/2015 - 9:03am
IvresseWell Totalbiscuit's port report video was positively glowing about it...04/21/2015 - 4:05am
MattsworknameHey, slightly off topic, but, anyone got a good sugestion for a flight stick for elite dangerous?04/21/2015 - 12:38am
 

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