Extra Credits Chastises EA's Marketing

February 24, 2011 -

From fake protesters to scaring the crap out of your mom, EA has cut loose with some, shall we say, odd marketing choices of late.  Oh sure, there’s no such thing as bad press and EA’s games certainly aren’t hurting for attention but irking the people who actually buy your games in addition to the people who routinely lambast them might not be the best move.

The fine folks of The Escapists’ Extra Credits show agree and go so far as to say that EA is holding the game industry and the medium as a whole back with its antics.  Give the video a gander and see if you agree.

Extra Credits: An Open Letter to EA Marketing

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen


Comments

Re: Extra Credits Chastises EA's Marketing

"Ugh, just bit the bullet and sent it to everyone at EA I know...I'm going to pay for this next week - JP"

For anyone curious, they did send the video to EA.  That is a quote from their facebook page.  EC does have a pretty large voice, lets see how this turns out.

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There are only 10 types of people in this world, people who know binary and people who don't.

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There are only 10 types of people in this world, people who know binary and people who don't.

Re: Extra Credits Chastises EA's Marketing

How is this not EA's fault. They hired the marketing company and they approved the marketing plan that said company came up with. No one hires a marketing company and lets them have free range to do whatever they want.

Frankly when I saw the Dead Space 2 commerical I said out loud "Thanks EA for keeping the stereotype alive."

Re: Extra Credits Chastises EA's Marketing

In EA's defense, the whole fake protest thing was not their idea. They hired a marketing company that did it. Now, EA could have kaiboshed it a lot quicker than they did, but it still was not entirely their fault.

Re: Extra Credits Chastises EA's Marketing

Sadly, even if EA sees this, I have a feeling it will fall on deaf ears.

Like the EC guys, I remember too that mission statement from way back in those early days.  But I chalk that up as being the product of youg idealism, much like the young Charles Foster Kane and his "Declaration of Principles."  And like Kane, as EA grew and eventually became the bloated entity that it is now (and which happens to all business unfortunately, no matter how good-intentioned they start out as being), those ideals and principles fell by the wayside in the face of the reality of how a capitialistic society works.  So as much as the EC guys and other would like those days to return, I sincerely doubt they ever will.

Re: Extra Credits Chastises EA's Marketing

I agree, EA marketing these pass few years has beena joke and  shameful at the same time.

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Neeneko(2) yes, male tropes also have problems and gender studies looks at those too. But this highlights a privilage problem, the idea that if male issues are not brought up too female issues should not be discussed.08/29/2014 - 10:42am
Neeneko@ZippyDSMlee - jumping back (1) one can acknowledge systemic problems without requiring every male be a Neanderthal.08/29/2014 - 10:42am
MaskedPixelanteI don't like the new 3DS, mostly because it means there's a good chance future 3DS games won't be compatible with the current models.08/29/2014 - 9:30am
ConsterI don't get why Amazon decided to buy this "Twitch" fellow, really. It took him ages to beat Pokemon.08/29/2014 - 8:31am
ZippyDSMleeIt goes without saying that we need to et rid of the bullies on both sides that are far worse than Sarkeesian or Quin will ever be.08/29/2014 - 8:24am
ZippyDSMleeI'm talking more about the genreal movement and how silly it is, as for Sarkeesian half of what she is says rings hollw while the other half tend to be over exsagerated.08/29/2014 - 8:22am
Avalongod@Papa, agreed. I think people are reluctant to get involved if they're not the target. But I think we need to take responsibility as a community to confront harassing behavior, whether on gender or race.08/29/2014 - 7:23am
E. Zachary KnightSo Nintendo has given gamers what they want and have fractured the 3DS user base at the same time. http://www.gamasutra.com/view/news/224476/Nintendo_reveals_the_New_Nintendo_3DS.php08/29/2014 - 7:12am
Papa MidnightI could say the same about race. I certainly enjoyed being on the receiving end of this while playing StarCraft II this past week: http://i.imgur.com/mIZA1QB.png (and this is actually mild compared to what I usually see). Report players? What a joke...08/29/2014 - 12:29am
AvalongodWhether you approve of Sarkeesian's view or not, no woman deserves to be the target of that kind of harassment and it won't stop until men tell each other it's not appropriate under any circumstance.08/28/2014 - 8:44pm
AvalongodI'm guessing the twitter account was a troll, but come on, I'm sorry, it's just disgusting someone is saying those things to Sarkeesian whether serious or a joke.08/28/2014 - 8:43pm
ZippyDSMleesocial movement that is bringing most of these issue to the spot light to be nothing but trend mongering white knighting bullies who are not much better than the hateful moronic bullies on the other side.08/28/2014 - 5:20pm
ZippyDSMleereflects the world we live in while the rest is the worst stuff that should be focused on. Leaving whats reflected in the same boat as everything else that's exaggerated and skewed by media/fiction and happliy consumed by current society. I find the socia08/28/2014 - 5:20pm
ZippyDSMleemales live off the power fantasy but once you realize as a male you will never reach what fiction or media calls perfect it demoralizes you just the same. And I would not call female negative stereotypes rampant and out of control not when 70-80% of it re08/28/2014 - 5:19pm
ZippyDSMleeNot saying that there is not a difference in the treatment of males and females in media, but males are begin painted as near perfect superhumans with cliched flaws it dose as much damage to the psyche as how females are treated. Sure you could claim that08/28/2014 - 5:19pm
ZippyDSMleeNeeneko:As I said if you do not 100% belive it then you are a Neanderthal. Theres more gray to everything than black and white.08/28/2014 - 1:27pm
NeenekoMeh, the "PCism" is just trotted out when people do not know their place and dare to complain about things the speakers think are fine. How dare people complain about how they are treated/portrayed, it is not like it bother us, our feelings matter!08/28/2014 - 1:13pm
ZippyDSMleeNeeneko I do not think its against feminism but rather against PCisim’s and that most things are offensive since if you do not believe that you are a Neanderthal that beats women,ect..08/28/2014 - 12:48pm
Neenekocomplete with the standard 'she is a lying and attacking the game industry! threats are wrong but she did it to herself' comments.08/28/2014 - 11:28am
Neenekosad, but not surprising. the backlash against feminism has been growing the last few years.08/28/2014 - 11:25am
 

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