Survey Says: Adult Mobile Game Consumption on the Rise

February 28, 2011 -

A survey conducted by Information Solutions Group and paid for by casual game publisher PopCap Games claims that one-third of adults in the United States and the United Kingdom identify themselves as "mobile phone gamers." The survey also found that among mobile phone gamers, the mobile phone is now the primary gaming device of choice, surpassing consoles and personal computers in less than two years. The survey also found that smartphone owners are the most avid consumers of mobile phone games. These and other purchase and consumption trends identified in the survey suggest growth in the mobile games sector that will continue for the foreseeable future.

Overall, more than half (52 percent) of the 2,425 survey respondents said they had played a game on a mobile phone at some time in the past; 73 percent of U.K. respondents said they had played a mobile phone game at least once, compared to 44 percent of U.S. residents surveyed. A portion of those U.K. respondents appear to have been one-time users. Around 33.6 percent of all adults in America and the United Kingdom have played a game on their mobile phone handset in the past month, qualifying them as "mobile phone gamers" for the purposes of the survey, and nearly a quarter (24.6 percent) have played in the past week, qualifying them as "avid mobile phone gamers." Around 83 percent of mobile phone gamers who own a smartphone said they'd played in the past week.

The full findings from the survey are available in this PDF.

The survey was conducted by Information Solutions Group exclusively for PopCap Games. The results are based on 2,425 online surveys completed by members of the online "ePanel"" site (Toluna) in the United States and United Kingdom between January 25 and January 31, 2011. To qualify for the survey respondents had to own a mobile phone.


 
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TechnogeekUnfortunately, the shoutbox moves fast enough that I can't find why I got that impression, so if was indeed erroneous I do apologize.07/02/2015 - 4:34pm
TechnogeekBut yeah, as far as my earlier comment re: you and the article, I did get the impression at some point that you felt there should have been some sort of reprecussions for the article's existence.07/02/2015 - 4:34pm
TechnogeekI got expletive-censored for posting something a few weeks back wherein I expressed my shock that I agreed with you about something, Skunk; so you're not the only one being hit with that stick.07/02/2015 - 4:31pm
Andrew EisenI know you don't. And you haven't recently so all's well.07/02/2015 - 4:25pm
Goth_SkunkI don't think I misrepresented anything.07/02/2015 - 4:24pm
Andrew EisenHeavy profanity is not permitted in the Shout box. Words like "moron" are but we ask that our readers not resort to name-calling.07/02/2015 - 4:23pm
Goth_SkunkSo I can't say a 4-letter curse word, but Mechacrash is free to call me a moron. Acknowledgment: Mecha was warned about his conduct, but his post was not edited, as mine was.07/02/2015 - 4:20pm
Andrew EisenWhat people took issue with was your misrepresentation of what the author said. Now that you're criticizing what she actually said, no one has a problem (though they might disagree with your opinion).07/02/2015 - 4:19pm
Andrew EisenThat's not comparable at all. One is advice, one is a rule.07/02/2015 - 4:17pm
Goth_SkunkBut apparently, people seem to take issue with my justification and have been jumping down my throat about it for... 24 hours?07/02/2015 - 4:17pm
Goth_SkunkAnd now we've just had an example wherein I was forced to moderate myself in order to minimize offense.07/02/2015 - 4:16pm
Goth_SkunkThat's what this whole conundrum's been about! I strongly disapproved with the Wired article writer's suggestion and made that opinion known here in the shoutbox.07/02/2015 - 4:16pm
Andrew EisenPlease keep such strong language out of the Shout box. Anyway, that's fine. If there's something you want to write about. Go right ahead. Don't like someone's suggestion? Feel free to say so.07/02/2015 - 4:13pm
Goth_SkunkIf I get a response "this rape scene you wrote was offensive. You should've done it differently. Consider examples A, B, C, or D" I would happily take it under advisement should I decide to write something similar in the future.07/02/2015 - 4:12pm
Goth_SkunkIf I get backlash for such a decision consisting of "this rape scene was offensive," that's fine. If I get criticism like "this rape scene was so offensive, you shouldn't have written it," I'll respond "Go (expletive) yourself"07/02/2015 - 4:11pm
Andrew EisenMatthew - Oh, absolutely. But no one's saying any specific trope or subject should be taboo.07/02/2015 - 4:11pm
Andrew EisenA few have opined that I should have left the "I'm on a whore" line out of my Old Spice Parody video. I don't see why that's a problem.07/02/2015 - 4:10pm
Goth_SkunkHypothetical: If I'm writing a story and in my story there is a rape scene, and that rape scene is present because I want it to be there, and it is very relevant to the story as a whole, I'm going to write it.07/02/2015 - 4:10pm
Matthew WilsonI think it should be criticized for being used badly, but I dissagree with the idea that is should never be used. as far as I am concerned its a story telling tool, and like all tools it can be used in a good or bad way.07/02/2015 - 4:09pm
Andrew EisenI could still put those lines in the story. But they sucked. That's why I didn't put them there in the first place. And had I, I think it's perfectly fine for readers to recommend I consider leaving such tripe out in the future.07/02/2015 - 4:09pm
 

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