Usual UK Suspects Bag on We Dare

While most looked at that We Dare trailer and thought "hey this is pretty silly," some regular haters in the United Kingdom are stepping up to complain about Ubisoft’s adult-themed Wii game. Speaking to the Daily Mail (a regular hater of all things fun), Leicaster East MP Keith Vaz released a statement that was constrained and to the pint: he thinks the rating for the game may be too low. Even pro video game fans might tend to agree with him:

"The new ‘We Dare’ game has clearly been wrongly marked as a 12 plus. As a family friendly console, Wii must ensure that there are proper checks and a full consultation before games are graded for use by children. This game should not be released until these checks are made."

Fair enough. The game does contain mini-games that I wouldn’t want my 12-year-old engaging in.. like spanking another 12-year-old.. But I suppose that’s all up to their parents.

But the Daily Mail solicited comments from several parents. As you might imagine, it shocked them.

"I have a 13-year-old daughter and if I knew she was playing such a highly charged sexual game with boys, I would be appalled," says outspoken mom Laura Pearson.

"No wonder we have problems in society with unsafe sex and under-age sex when kids can get hold of games like this," said outspoken citizen #2 George Hardy.

The game is expected to carry a PEGI rating of 12+ when it is released in Europe.

Source: C&VG by way or Joystiq


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  1. 0
    Monte says:

     That’s exactly why i said

    "Sure hand a wii game to a bunch a drunk frat boys and they’ll find a perverted way to play the game, but difference here is that the commercials selling the game tells us THAT’s how the game is supposed to be played…"

    This isn’t a bunch of people finding alterantive and/or perverted ways to play an innocent game, this IS how the game was meant to be played in the first place; this is what the publishers had in mind when they made up the marketing for this game and how the developers intended for it to be played. The game is actively asking players to play the game in a manner that many might say is inappropriate for minors. 

    Here is ubisoft’s offical description of the game from their website

    "We Dare is a sexy, quirky, party game that offers a large variety of hilarious, innovative and physical, sometimes kinky, challenges"

    "Genre: Sexy Party Game"


    Ya based on that, i really do think this was a game fully intended for a mature audience and the only reason it got labeled 12+ is because raters only looked at the visual content of the game and not really looking at what the game was asking players to do



    oh by the way… here is one of the included key features in the game, also from the website

    "- Challenge your mates to a flirty strip-tease."
  2. 0
    Grif says:

    I respectfully disagree. I think a game should be rated purely on its content. Otherwise, any game would have to be M-rated simply by telling your friend "Hey, every time you climb a ladder, you have to take a shot of Jager". I highly doubt a game that’s rated 12+ would actively tell kids to start stripping.

    "Power means nothing without honor and pride." My video game review site.

  3. 0
    Andrew Eisen says:

    I would say how a game is supposed to be played should be reflected in the age recommendation.  Was this game rated correctly?  To me, it comes down to what the game itself is actually asking you to do.


    Andrew Eisen

  4. 0
    Monte says:

     Thing is though this game is an unusual case. Are game ratings meant to reflect just the content of the game or the game as a whole? the difference being that the game as a whole can include how you play the game… when it comes down to it video games are not something you just watch, they are something you interact with; how you interact IS part of the game… and despite the tame visual content the game seems to ask that their players take part in inappropriate actions in order to play the game… Sure hand a wii game to a bunch a drunk frat boys and they’ll find a perverted way to play the game, but difference here is that the commercials selling the game tells us THAT’s how the game is supposed to be played… normally this is not something we think about since such things never come up, but from the commercials and marketing of this game the actions that players are supposed to do to play the game can be seen as inappropriate for minors. 

    Does ubisoft think that minors should play this game?… if the answer is "no", then the ratings on the game should reflect that

  5. 0
    Andrew Eisen says:

    Just because the game is intended for adults doesn’t mean its content is inappropriate for children.  The fact of the matter is none of us have seen enough of the game to form an opinion on whether the game is correctly rated or not.


    Andrew Eisen

  6. 0
    Monte says:

     Eh, i think changing rating methods might not be necessary for what is likely to be a very very small fraction of games; not so long as the publisher themselves is smart enough to realize that their game should have a higher rating… frankly all that needs to be done is for pegi to allow publishers to appeal for a higher rating (which is typically never really done) and then be very laxed about it… i mean should anyone really care if the publisher wants to increase the rating?


    So we simply have to ask ubisoft, is this game intended for 12 year olds, or was this meant for adults? if it was meant for adults then label it as such and spare us the unnecessary controversy

  7. 0
    MechaTama31 says:

    "I have a 13-year-old daughter and if I knew she was playing such a highly charged sexual game with boys, I would be appalled," says outspoken mom Laura Pearson.

    …But if she was playing it with girls, that’s totally cool?

    Actually, now that I think about it, Mrs. Pearson may be onto something… (Except for the 13-year-oldness, of course.  Bleh on that)

  8. 0
    SeanB says:

    Funny, we don’t often see from the same angle on these things Andrew, but this is one time I agree completely. Having seen actual game footage, i can completely understand why this game got a low rating. the game itself is completely beneign. It is only the marketing that is adult. kids can play a clean cut version of it with no understanding of what the adults do with it later.

    I’ve played twister, card games, and even <removed> in ways that would scare kids into therapy. That doesn’t mean those things cannot be done in a G-Rated way.

  9. 0
    State says:

    Yes that is the issue. The rating is based purely on in-game content which is quite tame, so do the rating boards now have to change the way they judge a game’s content?

    This seems rather similar to "adult" board games which again can be played and bought by anyone but are for adults.

  10. 0
    Monte says:

    Well considering the kind of behavior that the game asks of its players in its marketing, the 12+ rating does seem inappropriate. Hell that’s probably why everyone in the commercial are adults… thing is, this game is rather different that other video games in that the mature content in question is not in the game itself, but in what the players are doing while they play the game. When rating a game, raters look at the game content alone; and yes just looking at the game content alone it does look like a tame game… thing is though the game content does not tell raters what the players themselves are doing during the game. Frankly it does make me think that if this game is intended to be played only by a mature audience, then ubisoft should appeal the pegi ratings board to give the game a higher rating. 

  11. 0
    Neeneko says:

    Ah.. ha….

    Something tells me these people either have not been paying attention to kids or have done some seroius editing of their own childhood.

    I can recall playing ‘doctor’ around that age.. and I was behind the curve.

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