THQ Plans Fake Protest to Promote Homefront at GDC

March 1, 2011 -

THQ is apparently planning a crazy promotional event at GDC for its soon-to-be-released action game Homefront. According to SF Weekly, THQ has hired actors to pose as anti-North Korean protesters, march across the Golden Gate bridge, down the streets of San Francisco, and stopping across the street from GDC at Yerba Buena Gardens.

It seems odd to decry North Korea's "human rights violations" to promote a video game, but THQ's marketing department didn't consult us. The staged promotional event will also feature speeches by global experts, musical performances, and the launch of 10,000 balloons. Nothing says "we've been invaded" like a bunch of balloons, after all.

The "event" will take place on Wednesday in San Francisco.

It will be interesting to see how the mainstream media receives this mock protest. Will they be fooled? Will it insult Koreans? Does it minimize real human rights violations going on in North Korea and around the world? We will have to wait and see, I guess.

Source: SF Weekly


Comments

Re: THQ Plans Fake Protest to Promote Homefront at GDC

It would certainly end up being a call out to journalists who jump the gun without doing research and decry Homefront, only to find out that it was publically (within the specialty news of computer/video games news sites) KNOWN that it was a fake protest.  I'm ready to condemn ANY mainstream news agency that reports it as a real protest.  And applaud any journalist who does their research before hand.  Even if they condemn the fake protest, at least they would have done their research.

Nightwng2000

NW2K Software

http://www.facebook.com/nightwing2000

Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: THQ Plans Fake Protest to Promote Homefront at GDC

This sure worked out great when Electronic Arts did it for Dante Inferno! What could possibly go wrong?

Re: THQ Plans Fake Protest to Promote Homefront at GDC

Oh... everything.

 
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MattsworknameWilson: how? Im still waiting for my upgrade notice07/29/2015 - 3:44am
Matthew WilsonI updated to a clean instill of windows 10.07/29/2015 - 2:36am
Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
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MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
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Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
 

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