Iwata: Smartphone Makers don't Value Games

March 3, 2011 -

Nintendo CEO and president Satoru Iwata took a shot at hand-held smartphone devices this week during a speech at GDC. Iwata said that smartphone manufacturers do not value video games as much as they should with many seeing the quantity of apps as more important than the quality.

"We want consumers to appreciate the premium value of software through our platforms. Although Microsoft and Sony are different to us, I believe we all share this idea 100 per cent. We demonstrate a high value of game software. “However, smartphones and social platforms are not at all like ours. These platforms have no motivation to maintain a high value of game software. For them, content is just created by someone else."

“Quantity is how they profit. The value of game software does not matter to them.”

He went on to say that the amount of games creates a higher risk of failure and puts developers' jobs on the line:

"Our industry has certainly expanded but it also gives me concern. It is difficult to gain true hit status. With such competition even being noticed is extremely difficult."

"Game development is drowning," he added.

Nintendo also announced a new Super Mario game for 3DS at the event, as well as admitting that the performance of their digital services WiiWare and DSiWare have been "disappointing."

Source: Develop


Comments

Re: Iwata: Smartphone Makers don't Value Games

He does have a point. When smartphones start bragging abiout having 30,000 games and 29,000 of are either bad or stolen games then its so easy to see that apple (and to a lesser exdent google) dosen't seem to care too much about quality.

http://www.magicinkgaming.com/

Re: Iwata: Smartphone Makers don't Value Games

Wasn't one of the main contributors to the video game market crash of 83 the oversaturation of knockoffs without originality, thus leading to disinterest in the products made worse by word-of-mouth?

No company in an oversaturated industry can thrive unless they bringing something that blows people away, nowadays.

Re: Iwata: Smartphone Makers don't Value Games

There are more devs out there now, and some really only care about the bottom line, that is $$$$$

Nintendo has always been great about their games, but they do not regulate the shovel ware on their own platforms that well.

And lets face it this happens in every industry ever.  From food to movies, there is plenty of what I would call just junk on the shelves.  This is why we have things like reviewers and customer ratings, they should be able to help people decide what is quality. 

I do think companies hav e amoral obligation to strive for quality but honestly it can't be something enforced.


Re: Iwata: Smartphone Makers don't Value Games

Interesting words coming from the president of a company that has by far the most shovelware of any of the major platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

Yeah, but thier shovelware is dwarfed by the currently advertized cell phone game market and app stores... and Nintendo does not exactly draw attention to it, while handheld makers trot out their 'look at how big our catalog is!' pretty regularly.

Re: Iwata: Smartphone Makers don't Value Games

Yeah, by major platforms I meant major video game platforms.

 

Andrew Eisen

Re: Iwata: Smartphone Makers don't Value Games

I agree with what Iwata says, but how does he explain drivel like "Imaginez Babiez Party" or Notebook apps that are on the DS?  He might be right, but Nintendo doesn't exactly seem to care either.

Re: Iwata: Smartphone Makers don't Value Games

Come on, Superman 64 had the Nintendo Seal of Quality!!! How can you say they don't care, when that game is mentioned in lots of lists?

 

/ok ok, so the lists are usually "worst game ever" ones 

 

Re: Iwata: Smartphone Makers don't Value Games

You can't blame Nintendo for 3rd party titles. I USE THAT NOTEBOOK, THANK YOU! I'm glad they've turned the DS into more than just a game machine, a media player, and a pocket organizer.

Yes, for smartphones, it's nothing but shovelware. Poor Nintendo got hit hard when the DS first came out, but they shifted through it, setting prime examples of what they wanted (Mario, Zelda, Metroid) and eventually 3rd party's started following along (Hotel Dusk, Prof. Layton, Golden Sun).

No you can't keep out all the trash, but the smartphones don't even seem to be trying. Quality's a needle in a crapstack at the Apple Store.

No, Nintendo's problem is (and Iwata's for that matter) is where the quality needs to be sold (next generation at least). DLC, Iwata! Put it online! Not the DSiware; the full-length games! Yes...Microsoft and Sony share those ideas 100%, so why don't you?

Re: Iwata: Smartphone Makers don't Value Games

Yes, you can blame them for shovelware. They control the platform, they are required to sign the binaries and give a "seal of quality"

And accordingly, you can blame Apple for the shovelware on iOS, but you can't blame them for any shovelware on OS X (that's not in the app store).

You want to control what's on your platform, you get blamed for what's on it.

 

 
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E. Zachary KnightConster, I think that might be a little uncalled for.05/04/2015 - 10:20am
MattsworknameConster, I vet what your saying, but lets not bring up Baltimore, that place had a very bad week.05/03/2015 - 5:48pm
MattsworknameFair enough Infophile, regardless of my own issues with the gaming industry and press, im just sorta tired of the whole GG thing as it is. it just seems pointless now you know?05/03/2015 - 5:46pm
ConsterThe trolls hiding behind GG may be too busy pretending to be looters in Baltimore right now.05/03/2015 - 3:32pm
InfophileWhich is to say, GG isn't people writing articles about GG; it's the swarm of people lashing out. That's still going on, even if not as many articles are being written about it05/03/2015 - 7:32am
InfophileIt's not about the articles, but about the people receiving threats. Found an article from just last week which says Zoe Quinn is still receiving daily threats: http://www.bostonmagazine.com/news/article/2015/04/28/gamergate/05/03/2015 - 7:31am
Mattsworknameup hating the game industry on a more general level .05/03/2015 - 7:25am
MattsworknameIts funny, you know what i just realized, I love video games, and I hate the industry that has been forged around them. I hate the big name publishers, the press, all that jazz. But I still love gaming. that kinda sucks that I love games and still wind05/03/2015 - 7:25am
MattsworknameIt's like teh whole thing just went quiet.05/03/2015 - 6:28am
MattsworknameInfophile, I haven't really seen much activity either way, other then a few minor articles here or there, its like GG just sorta went dormant. I dont deny that I have some concerns with gaming press and industry, but I followed GG the last few months05/03/2015 - 6:28am
Infophile@Mattsworkname: It's more of a case that many media outlets have lost interest in their usual actions. "GamerGate still viciously harassing Zoe Quinn" isn't exactly news. Even if they are. *puts on sea lion hunting gear* Come at me, GG! I dare ya!05/03/2015 - 4:40am
MattsworknameAs much a I have some of the same concerns GG supposibly crusades against, i was really under the impression GG had sorta gone into dormantcy , it had been kinda quiet the last feww months05/02/2015 - 7:42pm
Matthew Wilsonhttps://www.youtube.com/watch?v=3bxcc3SM_KA if you guys haven't seen it, john oliver goes after patent trolls.05/02/2015 - 6:50pm
Matthew Wilsonwhile I dont like the guests, who ever did this is stupid. I can understand not liking GG, but come on.05/02/2015 - 6:17pm
Wonderkarpwell how about that shi.....poop05/02/2015 - 6:07pm
Andrew EisenKotaku caught it. Ran the story an hour ago. http://kotaku.com/gamergate-meetup-evacuated-after-apparent-threat-170176164505/02/2015 - 5:36pm
Wonderkarpevent was treading pretty hardcore on twitter last night. course thats just twitter. I'll agree with you if it does get reported05/02/2015 - 5:25pm
Andrew EisenAwkward wording on my part but "event" was referring to the bomb threat. It's silly to chastise mainstream press for not covering something that happened a mere 12 hours earlier, well after close of business on Friday, at a gathering very few knew about.05/02/2015 - 5:14pm
Wonderkarpthey arent "uppity" over the event not being covered. they are uppity over the harassment/bombthreats not being reported.05/02/2015 - 5:09pm
Andrew EisenWe've known that for quite a while now but I agree, completely cutting the feature is not a good move.05/02/2015 - 3:49pm
 

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