THQ's Balloon Release Angers San Francisco Residents

March 3, 2011 -

C|Net reports that the citizens of San Francisco are apparently ticked off at THQ - and by extension its partner GameStop - for releasing hundreds of balloons into the sky as part of a mock protest of North Korea - part of a marketing ploy for its new game Homefront. The balloon release happened during the Game Developers Conference. Many of the balloons had a postcard-size flyer attached to it advertising the game. People in the downtown area saw the balloons soaring in the sky, but were disgusted as they watched them land in the San Francisco Bay. That is when some residents began to express their anger. The anger was aimed at GameStop, which was a promotional partner with THQ and whose name appeared on the balloons.

People took to Facebook and Twitter to give the company a piece of their minds. Most were upset at all the balloons littering the bay. GameStop defended itself, claiming that it knew nothing about all the balloons until THQ let them loose that day. Of course, we knew yesterday that THQ planned on doing this, so how GameStop didn't have any prior knowledge is pretty baffling. Here is what the company said:

"We understand the concerns consumers have regarding the impact balloons can have on the environment," GameStop said in the statement. "However, the balloon drop stunt in San Francisco was created by THQ, the publisher of Homefront, and GameStop had no prior knowledge of it. THQ has since informed us that they released soy-based, biodegradable balloons."

THQ also responded to the anger by saying that the balloons were one-hundred percent biodegradable and that residents didn't need to worry about any environmental impact:

"The balloons that were released are completely biodegradable," said Julia MacMedan, vice president of corporate communications for THQ. "They start the process of biodegrading as soon as they're blown up with the helium. There should not be any environmental concerns."

"Because the balloons are biodegradable, [people] should not be concerned about any environmental impact from the balloon release," she added.

"The balloons released at the Homefront rally event today were made from a 100 percent organic product and are 100 percent biodegradable," THQ said in a statement. "The balloons have no history of causing any environmental pollution on land or in water. Although we're confident that there will be no harm to the environment, we've retained a cleanup crew to remove any potential lingering debris. This was a THQ sponsored promotion and GameStop had no involvement, whatsoever."

Nevertheless environmentalists were not appeased by statements from either company:

"It's still trash," said Ann Bauer, the director of education at The Marine Mammal Center in nearby Sausalito, California. "It's biodegradable over time, but a bird can still get entangled in it right now. A sea lion could be curious about it, bite it and swallow it. It could clog their stomach and cause them to die--right now. Biodegradable takes time to happen."

The balloon release might also be illegal:

"The (California) Fish and Game code 5652 prohibits littering balloons into state waters," Patrick Foy, a spokesman for the California Department of Fish and Game, said in an e-mail to C| Net. "There are plenty of written stories about the problems associated with the release of balloons and when they are ingested."

Source, image credit: C|Net


Comments

Re: THQ's Balloon Release Angers San Francisco Residents

Moral of the story?  

1. Don't fake protests, there's enough real ones to go around.

2. Your game will sell on merit, not because you released a bunch of balloons.

Re: THQ's Balloon Release Angers San Francisco Residents

Word.

-Austin from Oregon

Feel free to check out my blog.

Re: THQ's Balloon Release Angers San Francisco Residence

Soy based? Having been doing balloon animals and amature decorating as a hobby for years, I've never heard of such a thing. The natural latex that balloons are normally made of is equally biodegradable. The biggest complaint should be the wasting of helium when the nation is facing a critical shortage (thanks to dumbass politicians deciding to sell off the national reserves). Helium is needed for all manner of industrial purposes including welding and supercooling. And once released, it bleeds off into space. The main source is underground gas veins formed from radioactive decay that's siphoned off during the course of oil drilling.

Re: THQ's Balloon Release Angers San Francisco Residence

Now that's just bad luck, though it was made worse by poor planning, they should have done a release first or something with the disclaimer about the balloons being biodegradable.

...or just paid a skywriter, probably more expensive.

-Austin from Oregon

Feel free to check out my blog.

 
Forgot your password?
Username :
Password :

Poll

Did Microsoft pay too much ($2.5 billion) for Minecraft developer Mojang?:

Shout box

You're not permitted to post shouts.
Andrew EisenKrono - Many of the people pushing gender issues aren't nice people? I'm sure not everyone's a sweatheart but so far, everyone I've seen with such a critique had absolutely nothing to back them up.09/19/2014 - 10:46am
InfophileI think there's a qualitative difference between a site and a hashtag though. GP can ban anyone from commenting, so they can have the image they want. But anyone can use any hashtag and try to poison it. Granted, that hasn't happened to the other one yet09/19/2014 - 10:13am
E. Zachary KnightKrono, your comparison to GP does not work. We do not need to get rid of GP, because no one associates GP with trolls and abuse. The same can't be said for gamergate.09/19/2014 - 10:09am
Krono@Michael You don't remember the "other hashtag" because no one actually uses it. We're talking 836,983 uses of #gamergate over it's lifetime, and 8,119 for the "alternative". 47,129 uses on the 18th vs 41. With #notyourshield at 140,133 uses & 5,209 uses09/19/2014 - 9:48am
Kronoresearch it. Changing tags to get away from trolls would be like wiping GamePolitics and restarting under a new name to get away from people calling Jack Thompson a filthy names in the comments section.09/19/2014 - 9:35am
Sleaker@quiknkold - seems like all that page is is a bunch of random developer opinions and rumors that we're supposedto do what with?09/19/2014 - 9:31am
Kronoas an opportunity to push back against them. It's one of the things muddling the issue. @conster A new hashtag would do nothing to improve anything. Trolls will simply follow to the new hashtag, and it will confuse the issue for anyone attempting to09/19/2014 - 9:25am
Krono@Andrew aaah. Yes, I'm sure there's some of that. Part of the problem is many of the people pushing gender issues are not very nice people. Basically the latest incarnation of moralists we've seen in the past couple decades. Naturually some will take this09/19/2014 - 9:23am
quiknkoldhttp://www.nichegamer.net/2014/09/real-gamedevs-sound-off-regarding-the-gamergate-controversy/09/19/2014 - 8:35am
MaskedPixelanteMeanwhile, in news that actually DOES matter, Scotland voted "NO" to Scottish independance.09/19/2014 - 8:20am
ConsterSeriously? "We shouldn't make a new hashtag - it's better to associate ourselves with psychos than to decrease our visibility"?09/19/2014 - 7:54am
Michael ChandraI forget what it is exactly, but there already is another hashtag that some use, exactly to separate themselves from the abusive behaviour. So don't bother lying to me.09/19/2014 - 7:06am
quiknkold2 to 3 or more09/19/2014 - 6:53am
quiknkoldMichael Chandra : I'll say this. The only reason they havent used another hashtag is because it would look like a form of dividing the arguement. Using another Hashtag has come up, and they feel like if they made a new hashtag, it'll split the debate from09/19/2014 - 6:53am
Michael ChandraYou want a debate? Build a wall between you and the poisoned well. Make clear you despise it, despise the behaviour. Then get into the other issues you are troubled with, and don't say a single word again about the poisoned well.09/19/2014 - 3:46am
Michael ChandraAnd someone claiming #notyourshield was to be taken serious, when chatlogs show they wanted it going to hide even more harassment behind? Yeah, not buying a word you're saying. You poisoned your own well.09/19/2014 - 3:45am
Michael Chandraallegedly fired over giving a game a mediocre review and the company threatened to pull ads? Sorry but I ain't buying this.09/19/2014 - 3:45am
Michael ChandraBut people arguing this is horrible and just about ethics, even though there's very little support that journalistic integrity was actually violated here, while they never spoke up when a journalist was09/19/2014 - 3:43am
Michael ChandraIf people start with condemning the way GamersGate was used as a misdirection, then use a better hashtag, that would work in convincing me they mean it.09/19/2014 - 3:43am
Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
 

Be Heard - Contact Your Politician