PEGI On We Dare’s 12 Rating

In light of a rather racy commercial and confirmation from Ubisoft that We Dare is intended for mature audiences, many are still a bit surprised to learn that PEGI rated the game 12. sought comment from the rating board who explained:

“PEGI does not take into account the context of a game when rating it, we only look at the contents of the game. [We Dare] has been rated as a PEGI 12 because it contains mild swearing, minor assault on a human-like character and words/activities that amount to obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing.”

The PEGI spokesperson further revealed that it did consider that the sexual atmosphere surrounding the game might justify a higher rating but the idea was rejected by the Video Standards Council, the independent organization that verifies the final ratings.

“This means that the game itself is in fact less sexual/offensive than the marketing campaign leads us to believe (for example, you cannot see real spanking in the game. There is a ‘stripping game’ but you don’t have to undress; throwing away keys or anything that reduces your weight is good enough).”

Indeed, a look at the Ubisoft’s product page for the game reveals the following bullet point:

“You can also use your Wii Balance Board for additional game play based on pure mass… are you the lightest one in the group?  Perhaps shedding some clothes will even the playing field… it’ll definitely make the party more interesting!”

It will be interesting to see what the game itself actually instructs players to do when it comes out next week and someone actually plays it.

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen

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