Epic's Mike Capps on How Fox News Affected Bulletstorm Sales

March 8, 2011 -

Epic Games' president Mike Capps is delighted with the early success of Bulletstorm, saying that the game sold out its first run at "one major retailer."

"We got a reorder on day one from one of the big U.S. retailers that focuses on games," said Capps. "So that was a pretty good feeling."

We would assume he did not want to say "GameStop" for some reason. Capps went on to say that launching a brand new IP is one of the most challenging aspects of developing a game:

"[Launching a new IP] is really hard. I read something that less than 1% of console games this generation launched as new IP sold a million units,” he added. “So if you don't sell a million units you lost money, basically. I'm pretty confident we'll be on the good side of that [1 million] number. I'd rather sell Gears-type numbers that'd be fantastic."

Nevertheless, the million dollar question is, did the Fox news controversy (I.E. games cause rape) help or hinder early sales of Bulletstorm? Capps was dodgy on the subject, offering two answers to the question:

"There are two ways to answer the question. The first is what it does for Bulletstorm and the second is what it does for the industry. For what it did for Bulletstorm... yes, there were people who were very excited about any attention at all. For a game that's over-the-top, they probably helped sell more units than they convinced people to pick at us," he said. "What was most exciting about it for me [was the reaction from the media in the industry defending us]. Every journalist said this Fox report is junk... It's wonderful to see a media that's defending free speech."

"As for what it does for the industry as a whole I think it's terrible,” he noted. “There are people who really respect Fox News' opinions and look at that and are [convinced that video games are bad]."

Source: The[A]ListDaily


Comments

Re: Epic's Mike Capps on How Fox News Affected Bulletstorm ...

Thing is though, Fox News is just like Epic games, the numbers are the bottom line for both of them, with Epic, it's sales, with Fox, it's viewers.

I agree that Fox's moronic report helped sales, there's a long history of Media paranoia promoting sales of films etc, the argument I always make is that most people have heard of Texas Chainsaw Massacre, not because it was a good film, but because outlets similar to Fox News made sure we all knew about it 'for our own good'. The outcome was, in trying to ban it, they made it 1000% more famous than it deserved to be. Even go back as far as 'Lady Chatterly' and you'll see the same thing repeated over and over.

As for watching reports like Fox, taking it as gospel without even bothering to check out the facts from other sources to get the whole picture, well, people who do that are as dumb as they deserve to be, and would probably hate the Industry anyway, because they expect other people to do their thinking for them.

 
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james_fudgeyeah we covered that03/27/2015 - 4:41pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/03/13-year-old-minecraft-player-confesses-to-swatting-police-say/ not surprised.03/27/2015 - 3:51pm
Matthew WilsonI know most of my friends first saw robotech when it was on Toonami in the mid 90s, but it is possible that a fan who watched it in the 80s are in a position to do it.03/27/2015 - 1:04pm
Andrew EisenRobotech was mid 80s. Fans of the show (who were kids when it aired) are my age and older.03/27/2015 - 1:01pm
Matthew Wilsontiming. anime only really became widely known in the US in the mid 90s. if we assume it was mostly kids watching it, they still wouldnt be high enough in managment to be given full creative control yet. it would still be another 5 to 10 years for that.03/27/2015 - 12:59pm
Andrew EisenI agree. Now what makes you think that there is no one in power who cares about (or has the ability to) make a good adaptation?03/27/2015 - 12:47pm
Matthew Wilsonits not about pratice, it is about people who understand it getting in to positions of power.03/27/2015 - 12:34pm
Matthew Wilsonallot of the comic book characters that have been turned in to good movies started in the 70s or earlier.03/27/2015 - 12:32pm
Andrew EisenWell, if it really does take two generations of practice to get it right, we'll never get good live action adaptations of anime if no one starts making them.03/27/2015 - 12:31pm
Andrew EisenWhat have you seen that would make you say that?03/27/2015 - 12:30pm
Matthew WilsonIt took 2 genarations of comic book reader before we got good comic book movies. I imagine that will be the case for anime as well.03/27/2015 - 12:28pm
Matthew Wilson@AE yes if they have people that understand the content give it a shot, but as far as I can tell that does not look like it is happening in this case.03/27/2015 - 12:26pm
Andrew EisenI understand the skepticism but I don't think "this will never work" and "no one should even bother" are very healthy attitudes.03/27/2015 - 12:11pm
Andrew EisenWhy would you doubt that? A lot of writers are my age and older, the perfect age to be fans of the content. All I'm saying is it's not impossible to get a good Robotech movie. In fact, it's more likely today than any other time.03/27/2015 - 12:11pm
Matthew Wilson@AE the difference is in the case of marvel the writers and directors clearly understand the source content. I doubt many of any of them are that way with robotech, or any anime for that matter.03/27/2015 - 11:10am
MaskedPixelantehttp://www.playstationtrophies.org/news/news-15838-Sony-Cuts-the-Price-of-PlayStation-TV-Today.html Sony cuts the price of the Vita TV in the UK, still wont force developers to make their stuff compatible with it.03/27/2015 - 10:49am
Andrew EisenMechaCrash - It's true, there are a lot of examples of crap adaptations. But there are increasing numbers of great adaptations such as the Marvel movies. That said, it's certainly going to be an uphill battle at Sony, especially with Tom Rothman around.03/27/2015 - 10:45am
ZippyDSMleeOh live action crap...I dunno with hollywood being stuck in the 90s grimdarkblack mode I can not see how anything would work well other than SNK or Akira.. then again Akira is a bit of head trip...03/27/2015 - 10:11am
MechaCrashI meant Hollywood in general. If they did a Robotech movie, it'd just be a slightly tweaked Macross, because usually when people talk about Robotech, they just mean the first third. Nobody cares about the Masters/Southern Cross or Invid/MOSPAEDA stuff.03/27/2015 - 9:36am
ZippyDSMleeYes Macross is good..... robotech....not so much..... Now Pizza Cats that's the definitive TV dub, if not best dub ever I'd put it up there with COwboy Bebop just becuse the Pizza Cats dub is fun as heck and crazy,Medabots and Fighting Foodons are decent.03/27/2015 - 9:20am
 

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