Epic's Mike Capps on How Fox News Affected Bulletstorm Sales

March 8, 2011 -

Epic Games' president Mike Capps is delighted with the early success of Bulletstorm, saying that the game sold out its first run at "one major retailer."

"We got a reorder on day one from one of the big U.S. retailers that focuses on games," said Capps. "So that was a pretty good feeling."

We would assume he did not want to say "GameStop" for some reason. Capps went on to say that launching a brand new IP is one of the most challenging aspects of developing a game:

"[Launching a new IP] is really hard. I read something that less than 1% of console games this generation launched as new IP sold a million units,” he added. “So if you don't sell a million units you lost money, basically. I'm pretty confident we'll be on the good side of that [1 million] number. I'd rather sell Gears-type numbers that'd be fantastic."

Nevertheless, the million dollar question is, did the Fox news controversy (I.E. games cause rape) help or hinder early sales of Bulletstorm? Capps was dodgy on the subject, offering two answers to the question:

"There are two ways to answer the question. The first is what it does for Bulletstorm and the second is what it does for the industry. For what it did for Bulletstorm... yes, there were people who were very excited about any attention at all. For a game that's over-the-top, they probably helped sell more units than they convinced people to pick at us," he said. "What was most exciting about it for me [was the reaction from the media in the industry defending us]. Every journalist said this Fox report is junk... It's wonderful to see a media that's defending free speech."

"As for what it does for the industry as a whole I think it's terrible,” he noted. “There are people who really respect Fox News' opinions and look at that and are [convinced that video games are bad]."

Source: The[A]ListDaily


Comments

Re: Epic's Mike Capps on How Fox News Affected Bulletstorm ...

Thing is though, Fox News is just like Epic games, the numbers are the bottom line for both of them, with Epic, it's sales, with Fox, it's viewers.

I agree that Fox's moronic report helped sales, there's a long history of Media paranoia promoting sales of films etc, the argument I always make is that most people have heard of Texas Chainsaw Massacre, not because it was a good film, but because outlets similar to Fox News made sure we all knew about it 'for our own good'. The outcome was, in trying to ban it, they made it 1000% more famous than it deserved to be. Even go back as far as 'Lady Chatterly' and you'll see the same thing repeated over and over.

As for watching reports like Fox, taking it as gospel without even bothering to check out the facts from other sources to get the whole picture, well, people who do that are as dumb as they deserve to be, and would probably hate the Industry anyway, because they expect other people to do their thinking for them.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
WonderkarpAndrew Yoon Died http://www.gamerevolution.com/news/rip-andrew-yoon-3096901/31/2015 - 10:26pm
Matthew Wilson@ea so much happened this week its not funny. fcc broadband, Nintendo, sega, and sevral other big stories. was not a slow week lol01/31/2015 - 8:50pm
Andrew EisenWasn't on the list but we can certainly talk about it.01/31/2015 - 8:45pm
Matthew WilsonI know its not directly related to games, but are you going to tak about the fcc raising the definition of broadband to 25/3?01/31/2015 - 8:33pm
Wonderkarpwell we had to christen it some way01/31/2015 - 7:13pm
Andrew EisenThank goodness the Shout box now goes back 100 shouts, eh folks?01/31/2015 - 7:10pm
Wonderkarpyouve said youre stuff. I gave you a point on one thing.01/31/2015 - 7:04pm
Andrew EisenNo, they're facts. Not beliefs. Not opinions. Facts. Do I need to list them all for you again? I'm happy to oblige.01/31/2015 - 7:02pm
Andrew EisenAnd I have seen no evidence (and would find it very hard to believe) that her fans and funders, even the most radical, would be the ones perpetuating that nonsense.01/31/2015 - 7:01pm
Wonderkarpabout as right as Glenn Beck is about the gays, man. Its all your beliefs and opinions.01/31/2015 - 7:01pm
Andrew EisenI didn't say you did. And this talking head is still right about everything he's said so far.01/31/2015 - 6:58pm
Andrew EisenAlso, considering the number of non profits that merchandise, I'm going to guess you're wrong on that one too but I don't really know as it's not my area of expertise.01/31/2015 - 6:58pm
WonderkarpYou can keep saying that all you want. Its just a talking head, man. there's all the proof in the pudding. I never said she was trying to take away games, or get rid of male protagonists, or any of the BS thats perpetraited by her more radicalfans/funders01/31/2015 - 6:56pm
Andrew EisenNo, as I've spelled out throughout this discussion, you're wrong.01/31/2015 - 6:53pm
Wonderkarpok. that one I am wrong. I'll give you that one. That was one I didnt research properly. BUT I'm right on the others.01/31/2015 - 6:53pm
Andrew EisenFact: It makes no difference whether she recorded the footage or not. Fact: yes she does have a Section 107 'fair use' disclaimer at the end of every video and in the video description.01/31/2015 - 6:47pm
Wonderkarpsaying otherwise. I've presented a video with cited sources combined with opinion. Youre presenting just your opinion. 01/31/2015 - 6:43pm
Wonderkarpits still important information brought up on the original video. and by not saying anything, the casual observer thinks its her footage. there's no "section 107 Fair use" disclaimer. Its as if she's showing star wars and saying "look what I made" without01/31/2015 - 6:43pm
Andrew EisenIf that's true, maybe she's willing to lose her tax exempt status by merchandising. So? Also not a problem with her Kickstarter. And no, I don't have to be a rep of FemFreq to point out how nonsensical, irrelevant and untrue all this nonsense is.01/31/2015 - 6:43pm
Andrew EisenShe doesn't say it's not her footage and she never said she'd record all her own footage. So this isn't a problem. I doubt she's said anything like "no women or non white people are critics of mine." Regardless, nothing to do with her Kickstarter.01/31/2015 - 6:41pm
 

Be Heard - Contact Your Politician