Ubisoft Doesn't Dare Release We Dare in the UK Either

March 9, 2011 -

Hey, did you UK readers see Ubisoft’s trailer for We Dare?  Did it perk your interest?  Would you like to play it?

Well too bad!  Ubisoft has decided not to release the game in the United Kingdom.

"Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom."

We haven't seen reports of rioting in the streets.  As far as we’re aware, that "public reaction" doesn’t consist of much more than Keith Vaz and a few parents, going on nothing more than the trailer, opining that the game none of them had played was inappropriate for children as young as 12.  One parent, speaking to the Daily Mail, went so far as to say "this sort of computer game will only serve to fuel sexual tensions and, in a worse-case scenario, sexual touching or assault."

PEGI, the body that stamped the game with a 12 rating, continues to stand by its decision, telling IGN:

"Conclusions by press and commenters have been based exclusively on the online commercial, whereas the conclusions of PEGI were based on the game experience.  It was correct to give the game a 12 rating. The content of the game and the interaction that the game itself implies do not warrant a higher rating. Marketing may have implied something else, but PEGI does not rate advertising, it rates game content."


America and the UK are out but the game will be sold in other parts of Europe.  For now.

Via: The Telegraph

Thanks to beemoh for the heads up.

[Disclosure: I freelance for IGN.]

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen

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Comments

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Recently it seems that it has been the publishers who have been blocking the content. Normally this controversy is what publishers crave (just look at EA's shameless tactics with Dante's Inferno) because it's free promotion and sales will increase. But Ubisoft, like EA with Medal of Honor, are self censoring.

I blame none of the newspapers or media for this, as this sort of mild outrage is to be expected and ignored (like it does with most games and films). They didn't run campaigns or petitions and there wasn't any increasing pressure to block it. Ubisoft a week or two after the controversy disappeared decided to block the release themselves.

Whether this is part of Ubisoft's tactics to increase demand, which will see them reverse the decision due to "major public demand" remains to be seen.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

In practice, it doesn't really matter since I doubt it would have been popular anyway, just another piece of Wii shovelware. However, in principal, it was a terrible decision. The Daily Mail morons will think they have some sort of sway as to what gets published.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Amazing, PEGI has more stones than Ubisoft, and they lose no money if the game loses sales.

-Austin from Oregon

Feel free to check out my blog.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

And here I thought it was only the US that was deathly afraid of sex. 

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Absolute rubbish - they're only doing this to generate media interest in a party game (I would like to call it poor as indeed I haven't played it, yet it's hard to imagine it becoming the best of all time). There's NO WAY they're making a moral stand against censorship to the detriment of their sales, NO business acts that way!!

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Sad, just sad. It seems we spend years fighting against censorship based on paranoia for the sake of the Industry, and as thanks they do it all by themselves.

I would stop buying Ubisoft games, but it's too late for that, besides, at this rate, will they let themselves release any more, or will they be too busy hiding under the blanket?

 
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MattsworknameAndrew: Im not sure Im the one to be explainging this really, Im not sure im articulating it right07/31/2015 - 9:20pm
Big PermI got to around 30 in tera before giving up. I liked my sorc, but I need better motivation to grind07/31/2015 - 9:14pm
Andrew EisenAh TERA. I made a video about TERA censorship. One of my more popular ones. https://www.youtube.com/watch?v=AO26h9etTbw07/31/2015 - 8:52pm
Goth_SkunkI've been playing TERA all day. Just took a break to barbecue some chicken. :3 And Andrew: I'm using Cabal to suggest a group of people secretly united in some private views or interests within a community.07/31/2015 - 8:50pm
Andrew EisenI'd love to but I'm at work. But once I get home... I'm going to work out for a while. But after THAT... I'm going to shower. Then eat. Then prep tomorrow's meals. And THEN play video games! YEAH!!!07/31/2015 - 8:38pm
Big Permlol, ya'll are still going back and forth? Take a break and play some video games07/31/2015 - 8:37pm
Andrew EisenGoth - Are you using "cabal" to describe a group of writers or to suggest they all worked together in secret to publish those articles?07/31/2015 - 8:30pm
Andrew EisenMatt - That doesn't disprove the general premise of the various articles as that's not what they're about. Unless, again, he's talking about a different batch of articles.07/31/2015 - 8:28pm
Goth_SkunkThe difference between one voice being offensive and a cabal being offensive.07/31/2015 - 8:22pm
MechaCrashFunny how "you're offended, so what" flips into "we're offended, retract everything and apologize."07/31/2015 - 8:18pm
MattsworknameIts not the only argument he points out ,its just one of them07/31/2015 - 8:06pm
Mattsworknameidea that Gamers as the articel puts it, the "White male sterotype are dead, essentially was compltely false07/31/2015 - 8:03pm
MattsworknameThe video actually shows that the shaw study actually disproves the Premise of the artices by showing that the "Gamer" dentity, has no actual meaning to thsoe who use it other then "I play games", its not connected to race, gender, or orientation. So the07/31/2015 - 8:01pm
Andrew EisenWith the exception of a brief mention in Golding's Tumbr post. Even so, he's talking about gamer identity, not desire for diversity in gaming.07/31/2015 - 7:50pm
Andrew EisenI'm not calling his examination of the Shaw study into question. I haven't read the study nor seen his video. All I'm saying is that it has nothing to do with the Gamers Are Dead articles I've been referencing for the last year.07/31/2015 - 7:49pm
MattsworknameSome times sargon just goes off on tangents but in this case he was pretty direct and went through teh research in detail, did the whole first video about the shaw study itself07/31/2015 - 7:45pm
Andrew EisenWell, unless it's disingenuous twaddle but I like to give people the benefit of the doubt.07/31/2015 - 7:42pm
Andrew EisenGotta be. The argument you describe makes no sense otherwise.07/31/2015 - 7:40pm
MattsworknameThat is a possibility, they looked like offical articles but its possible they are different from the articles you mentoin07/31/2015 - 7:28pm
Andrew EisenNot unless he's referring to a completely different set of Gamers Are Dead articles.07/31/2015 - 7:19pm
 

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