Ubisoft Doesn't Dare Release We Dare in the UK Either

March 9, 2011 -

Hey, did you UK readers see Ubisoft’s trailer for We Dare?  Did it perk your interest?  Would you like to play it?

Well too bad!  Ubisoft has decided not to release the game in the United Kingdom.

"Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom."

We haven't seen reports of rioting in the streets.  As far as we’re aware, that "public reaction" doesn’t consist of much more than Keith Vaz and a few parents, going on nothing more than the trailer, opining that the game none of them had played was inappropriate for children as young as 12.  One parent, speaking to the Daily Mail, went so far as to say "this sort of computer game will only serve to fuel sexual tensions and, in a worse-case scenario, sexual touching or assault."

PEGI, the body that stamped the game with a 12 rating, continues to stand by its decision, telling IGN:

"Conclusions by press and commenters have been based exclusively on the online commercial, whereas the conclusions of PEGI were based on the game experience.  It was correct to give the game a 12 rating. The content of the game and the interaction that the game itself implies do not warrant a higher rating. Marketing may have implied something else, but PEGI does not rate advertising, it rates game content."


America and the UK are out but the game will be sold in other parts of Europe.  For now.

Via: The Telegraph

Thanks to beemoh for the heads up.

[Disclosure: I freelance for IGN.]

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen

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Comments

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Recently it seems that it has been the publishers who have been blocking the content. Normally this controversy is what publishers crave (just look at EA's shameless tactics with Dante's Inferno) because it's free promotion and sales will increase. But Ubisoft, like EA with Medal of Honor, are self censoring.

I blame none of the newspapers or media for this, as this sort of mild outrage is to be expected and ignored (like it does with most games and films). They didn't run campaigns or petitions and there wasn't any increasing pressure to block it. Ubisoft a week or two after the controversy disappeared decided to block the release themselves.

Whether this is part of Ubisoft's tactics to increase demand, which will see them reverse the decision due to "major public demand" remains to be seen.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

In practice, it doesn't really matter since I doubt it would have been popular anyway, just another piece of Wii shovelware. However, in principal, it was a terrible decision. The Daily Mail morons will think they have some sort of sway as to what gets published.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Amazing, PEGI has more stones than Ubisoft, and they lose no money if the game loses sales.

-Austin from Oregon

Feel free to check out my blog.

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

And here I thought it was only the US that was deathly afraid of sex. 

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Absolute rubbish - they're only doing this to generate media interest in a party game (I would like to call it poor as indeed I haven't played it, yet it's hard to imagine it becoming the best of all time). There's NO WAY they're making a moral stand against censorship to the detriment of their sales, NO business acts that way!!

Re: Ubisoft Doesn't Dare Release We Dare in the UK Either

Sad, just sad. It seems we spend years fighting against censorship based on paranoia for the sake of the Industry, and as thanks they do it all by themselves.

I would stop buying Ubisoft games, but it's too late for that, besides, at this rate, will they let themselves release any more, or will they be too busy hiding under the blanket?

 
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WonderkarpSo I found out I'm Invincible Today. I drove through a Tornado and didnt even know it. was windy and torrential downpour but I drove through like a boss. 05/26/2015 - 7:35pm
ZenEnded up giving the code to Andrew so he gets to be the other guinea pig lol.05/26/2015 - 6:53pm
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Zenjust wish they had been as open about development as they were with X1 and PS4. All we got were interviews saying everything was great and then this lol.05/26/2015 - 4:14pm
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Andrew EisenSo I can see why Bell would be ultra defensive and snippety. But, again, still not an advisable thing to say.05/26/2015 - 3:57pm
Andrew Eisennot to mention horrifically insulting.05/26/2015 - 3:56pm
Andrew EisenAgreed, even out of frustration, not an advisable thing to post. As for the rest, sounds like it thought its tweeks and optimizations would work. The idea that it was stringing everyone along and not actually working on it is nearly nonsensical...05/26/2015 - 3:55pm
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Andrew EisenNot an advisable thing to post, I'll grant you.05/26/2015 - 3:47pm
Andrew EisenReading the thread, it looks like he's just getting frustrated with the obnoxious and unreasonable members of the board (most of whom signed up that day).05/26/2015 - 3:47pm
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Matthew Wilson@AE @iamc they admired they cant do wiiu, and they have a valid reason for it. the wiiu is too weak.05/26/2015 - 3:24pm
Andrew EisenLied about what?05/26/2015 - 3:11pm
IanCThey outright lied, they kept pushing that it was coming out on Wii U right to they got a publisher, then went quiet. Funny that...05/26/2015 - 3:09pm
Matthew Wilsonhttp://www.vg247.com/2015/05/26/project-cars-struggling-to-hit-720p30fps-on-wii-u/ I love that he is honest. they admited that they are at their wits end with the wiius hardware.05/26/2015 - 1:48pm
E. Zachary KnightHumbleSupport has said the codes don't expire. So That is pretty tempting.05/26/2015 - 1:38pm
E. Zachary KnightThe only problem is that I don't own a WiiU or 3DS and I would be worried that whatever codes I get would expire before I bought one.05/26/2015 - 1:28pm
 

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