We Dare Footage Shows PEGI Rating May Be Appropriate

This actual gameplay footage from We Dare, the sassy, saucy, and apparently badly marketed game from Ubisoft shows that the game is probably rated appropriately in Europe. In other words, harmless fun and not necessarily harmless "adult" fun. So if that’s the case and the game is appropriate, then the blame for all the fervor over the game’s content has to go to Ubisoft’s marketing department, who released a commercial making the game look like a way to get another couple to have a four-way…

Anyway, check out the video and see why We Dare is about as sexually charged as an episode of the Golden Girls.. Thanks to Andrew Eisen for the video link.

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  1. 0
    State says:

    Age ratings help sell products. Having an "adult" game with a 12 rating on means that it’s hardly adult.

    Ever heard of the "one fuck movies"? Essentially they’re films that would get a G or U rating, but use the word "fuck" once in the dialogue to bump the rating up to a PG13 or 12 rating. They know that audiences wouldn’t want to go and see a film with such a low rating so have to somehow get the film a higher rating.

    The same goes with games. The 18 or M rating is great advertising and many kids are more enticed to buy the games. I bet GTA wouldn’t sell half as well if it had a lower age rating.

    Ubisoft were found out to be lying over the content of the game, by trying to market it as "adult" when it clearly wasn’t. More people would’ve been swayed if it had an 18 certificate on it.

  2. 0
    nightwng2000 says:

    Could have pulled the game as a further step in the weirdness.  After all, it mimics, or parodies (depending on the type of statement they are trying to make), the various caving efforts of various other companies that succumb to the demands of various social and political dictates.

    Examples might be such as companies watering down a particular game in a particular nation to meet the nation’s rating system.  Caving in to pressure to alter portions of the game, from minor changes Taliban to Terrorist (or whatever), or major changes.  Even certain companies caving in to not even release their product at all.

    Even if it wasn’t an intended statement on Ubisoft’s part, it certainly reads as such a statement to me.

    And, as I said before, it’s still possible the more "adult" games just simply weren’t reviewed/tested by the article authors and they may just not know about them.

    Even if the trailer were right on about some of the games, I still wouldn’t view it as a porn "adult" game but closer to those "adult" games you can find in places like Spencers, more innuendo and maybe a little "naughty", but not outright Playboy or Hustler type productions.

    Ubisoft’s overall silence about precisely why they think the game deserves a higher rating smells just a little too fishy and more along the lines of an attempt at a statement of some sort.


    NW2K Software


    Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

  3. 0
    State says:

    Then why withdraw the game if that were the case?

    Clearly Ubisoft (and the whole company not just marketing) wanted this to be portrayed as an "adult" game and got cold feet over it when it received a 12+ rating and the negative publicity for having such a rating.

  4. 0
    Neeneko says:

    That was my basic thought.  Purely making ‘a point’ might not do much, but attach that to a purchasable product and you can bring in customers… at least as well as the other examples you mentioned.

  5. 0
    Austin from Oregon says:

    Seems like spending the money to produce a game just to make a point, while an awesome thought, isn’t really plausible from a business perspective. More likely the marketing department just had an ad campaign blow up in their faces and HR reccommended pulling the game.

  6. 0
    nightwng2000 says:

    Well, to be honest, we only saw a tiny fraction of what may be all the mini games in We Dare.  And they may increase the risque factor the further into the game you go or the more risque games may just come up randomly.  The "caught cheating" game is just one example.

    Perhaps they are afraid that the innuendo will be blown out of proportion, such as what Vaz attempted to do.

    Or, it’s possible they are INTENTIONALLY setting Vaz up to look like a fool.  :)  Everyone is complaining about Ubisoft.  Perhaps they intended to show how some games can truly be blown out of proportion even before the actual game is tested.  Looks to me like it’s those who are complaining that the game will be something horrible that should be condemned and called out for THEIR actions.


    NW2K Software


    Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

  7. 0
    Austin from Oregon says:

    I’ve gotten more excited playing battleship with my girlfriend.

    Pretty sure watching someone do the hula hoop on wii fit is more risque.

  8. 0
    State says:

    Ubisoft clearly wanted the game marketed as "adult" to pick up sales, but were too fearful to put any sexual content in the game and were suddenly miffed when the game received a low age rating. They then didn’t have the bottle to actually release it.

    Ubisoft clearly have no idea what they’re doing.

  9. 0
    GoodRobotUs says:

    So Ubisoft self-censored a game that is, at its worst, about as ‘risque’ as a Carry-On episode from the late 60’s.

    +1 Moronity to them…

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