Facebook game maker Zynga says that the new hardcore gamer is not that teenager playing Halo or Gears of War, but the 40-year-old woman playing games such as Farmville and Cityville. Zynga brand advertising head Manny Anekal says that the company’s explosive growth would not have been possible if not for that particular segment of the market.
"More women are playing Farmville than watching soap operas," Anekal told WebProNews recently.
He added that 40-year-old women spent more time playing Zynga games than any other demographic and are the same segment that spends the most money on virtual purchases.
Figures from Anekal suggest that 55 percent of all social gamers in the US are female while, 53 percent of Zynga players are females between 25 and 44.
Of course, since Zynga does not compete in other spaces – such as on Xbox Live, PlayStation Network, or Steam – so Anekal cannot make a serious comparison to the traditional hardcore category (14 – 34 year old males).