EA's Frank Gibeau Loves Fox News

March 15, 2011 -

Or more succinctly, he loves the buzz generated when the news network marks a game as "controversial."

Gibeau said that it can be a boon to have buzz - positive or negative - when trying to launch a new IP. He is speaking of Bulletstorm, which Fox News dubbed "the worst game" ever made in an editorial masquerading as a news story. Gibeau says that, while he does not agree with Fox News on its opinion of Bulletstorm, he does appreciate the exposure. He also thinks that developers should not be afraid of a little controversy, as long as it is not gratuitous.

Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting. Controversy from networks like Fox tend to motivate gamers, not social conservatives.

He closed by saying that the Fox News coverage of sex scenes in Mass Effect certainly didn't hurt sales of that game - in fact, it probably helped. The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes..

Source: IndustryGamers by way of The Escapist


Comments

Re: EA's Frank Gibeau Loves Fox News

I always suspected that EA was taking advantage of Fox News when the Taliban issue came about...  it had marketing stunt all over it... and I am proud of... for finally making Fox usefull.

Re: EA's Frank Gibeau Loves Fox News

"Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting."

"The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes.."

Those "complaining Janes" weren't going to buy your game anyway so why kowtow to them?

 

Andrew Eisen

 
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prh99@james_fudge Agreed, but then again this group doesn't exactly have high ethical standards or even a grasp of hypocrisy.10/02/2014 - 8:14am
MechaTama31Are... Are you guys suggesting that the content of the "Gamers are over" article is *less* inflammatory than the title?10/02/2014 - 7:58am
quiknkoldhey James, Boycotts are not Censorship. Supreme Court NAACP v. Claiborne Hardware Co. (1982)10/02/2014 - 7:37am
Michael ChandraWhat's in a name? That which we call a rose by any other name would smell as sweet. That said, the name says it all.10/02/2014 - 7:34am
E. Zachary KnightYes.10/02/2014 - 7:29am
ConsterQuestion: is Kefka on drugs, or is he secretly a conspiracy theorist character from a TV show?10/02/2014 - 7:21am
james_fudgeEnjoy my comedy stylings.10/02/2014 - 7:10am
james_fudgehttp://www.breitbart.com/Breitbart-London/2014/10/02/It-s-been-real-GameJournoPros-prepares-to-close-its-doors10/02/2014 - 7:09am
InfophileAnd the headlines-only part is particularly depressing, as in most sites, they're not even written by the author of the article. So the author has to field tons of complaints about what the editor decided to title their article.10/02/2014 - 6:25am
InfophileAE: Most people don't. This has been tested - I remember an article slipped in a request in the second-to-last paragraph to use the word "banana" in your comment if you read that. It took over 50 posts for a banana.10/02/2014 - 6:24am
james_fudgeprh99: Whether you agree with the article or not, fighting alleged censorship with censorship is hella lame10/02/2014 - 4:27am
james_fudgewhoever made that decision at Intel will regret it later on down the road. Boycotts are tricky business.10/02/2014 - 4:26am
prh99The unflattering characterization "They don’t know how to dress or behave." & "‘Games culture’ is a petri dish of people who know so little about how human social interaction..." probably didn't help.10/02/2014 - 1:52am
prh99Probably not many as it was purely a vindictive move. The headline alone was plenty of ammo, but for those that did read and complain..10/02/2014 - 1:42am
Andrew EisenI wonder how many of those who complain about that article actually read past the headline.10/02/2014 - 1:37am
prh99http://intel.ly/1tjh1AH http://bit.ly/1rGPHOY http://intel.ly/Zu6go9 it isn't surprising "Gamers are over" didn't go over very well.10/02/2014 - 1:34am
Papa MidnightCan you parlay that to #WriteAGawkerArticle? The cesspool of horrid crap over there extends far beyond Kotaku.10/02/2014 - 12:34am
Andrew EisenWow! Intel dropped Gamasutra due to GameJournoPros? Over Matt Matthews? The only Gamasutra guy in the group? Who hasn't written a single thing about #GamerGate at the site? Where did you read that?10/02/2014 - 12:32am
Neo_DrKefka#WriteAKotakuArticle "#GamerGate is responsible for breaking millions of Intel powered macbooks after angry SWJ hipsters slam them shut" or "How Toxic Processors from Intel causes sexism. "10/02/2014 - 12:15am
Neo_DrKefkaSo Intel has dropped Gamesutra due to there support of your Gaming News Cabal Fudge. Anti GamerGate article soon? Or like your e-mails are you hoping this narrative dies down soon?10/02/2014 - 12:14am
 

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