EA's Frank Gibeau Loves Fox News

March 15, 2011 -

Or more succinctly, he loves the buzz generated when the news network marks a game as "controversial."

Gibeau said that it can be a boon to have buzz - positive or negative - when trying to launch a new IP. He is speaking of Bulletstorm, which Fox News dubbed "the worst game" ever made in an editorial masquerading as a news story. Gibeau says that, while he does not agree with Fox News on its opinion of Bulletstorm, he does appreciate the exposure. He also thinks that developers should not be afraid of a little controversy, as long as it is not gratuitous.

Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting. Controversy from networks like Fox tend to motivate gamers, not social conservatives.

He closed by saying that the Fox News coverage of sex scenes in Mass Effect certainly didn't hurt sales of that game - in fact, it probably helped. The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes..

Source: IndustryGamers by way of The Escapist


Comments

Re: EA's Frank Gibeau Loves Fox News

I always suspected that EA was taking advantage of Fox News when the Taliban issue came about...  it had marketing stunt all over it... and I am proud of... for finally making Fox usefull.

Re: EA's Frank Gibeau Loves Fox News

"Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting."

"The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes.."

Those "complaining Janes" weren't going to buy your game anyway so why kowtow to them?

 

Andrew Eisen

 
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Andrew EisenMechaTama - I was referring specifically to the link below my post. I should have been more clear. My bad.03/05/2015 - 2:42am
james_fudgefair point, let's say "excluding YouTube videos"03/05/2015 - 2:25am
MechaTama31The stuff after the ? is not *always* extraneous.03/04/2015 - 11:57pm
MechaTama31AE: But that would make your link https://www.youtube.com/watch , which wouldn't work so well... ;)03/04/2015 - 11:56pm
E. Zachary KnightFor those curious, that timeline came from Destructoid: http://www.destructoid.com/tomm-hulett-s-unified-mario-timeline-theory-288472.phtml03/04/2015 - 8:11pm
WymorenceJeez, who'd have thought Yoshi doing a good deed was the reason for everything in Mushroom Kingdom being so screwed up...?03/04/2015 - 7:49pm
prh99The most popular games on Steam for 2014 http://bit.ly/1zLE0r403/04/2015 - 7:47pm
Papa MidnightWow, EZK. Oh my goodness, that timeline is huge.03/04/2015 - 6:59pm
E. Zachary KnightIt's the Super Mario timeline. https://dl.dropboxusercontent.com/u/386496/smbTimeline_huge.png03/04/2015 - 6:49pm
prh99There are the various URL shortening services.03/04/2015 - 6:45pm
WymorenceIronic that they're releasing a game about cops and robbers in essence while they don the "extortionist" mask...03/04/2015 - 6:38pm
james_fudgeI'm not a miracle worker :)03/04/2015 - 6:09pm
Craig R.That link is still awful due to the fact that the entire article title is part of the URL :P03/04/2015 - 6:00pm
MonteI'm really waiting to see more publishers get serious backlash for those horrible DLC practices03/04/2015 - 5:48pm
MonteBattlefield with prioty servers for those that pay... sounds like EA wasn't a big supporter of Net Neautrality03/04/2015 - 5:47pm
PHX Corp@james_fudge thanks03/04/2015 - 5:28pm
james_fudgePHX Corp. I shortened your link for you03/04/2015 - 5:18pm
Andrew EisenAgain, folks, please oh pretty please remove all that extraneous crap from the ass end of any links you wish to share. Everything from the "?" and on can be removed.03/04/2015 - 4:31pm
PHX Corphttp://www.destructoid.com/prepare-to-pay-full-price-twice-to-unlock-all-of-battlefield-hardline-s-exclusive-features-288492.phtml Prepare to pay full price twice to unlock all of Battlefield Hardline's exclusive features03/04/2015 - 4:26pm
Andrew EisenNew Age of Ultron trailer but someone hit the Image Stabilizer button and the damn thing jumps around so much I refuse to watch it until it's fixed. https://www.youtube.com/watch?v=JAUoeqvedMo03/04/2015 - 4:10pm
 

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