EA's Frank Gibeau Loves Fox News

March 15, 2011

Or more succinctly, he loves the buzz generated when the news network marks a game as "controversial."

Gibeau said that it can be a boon to have buzz - positive or negative - when trying to launch a new IP. He is speaking of Bulletstorm, which Fox News dubbed "the worst game" ever made in an editorial masquerading as a news story. Gibeau says that, while he does not agree with Fox News on its opinion of Bulletstorm, he does appreciate the exposure. He also thinks that developers should not be afraid of a little controversy, as long as it is not gratuitous.

Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting. Controversy from networks like Fox tend to motivate gamers, not social conservatives.

He closed by saying that the Fox News coverage of sex scenes in Mass Effect certainly didn't hurt sales of that game - in fact, it probably helped. The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes..

Source: IndustryGamers by way of The Escapist

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Comments

Re: EA's Frank Gibeau Loves Fox News

Submitted by kurifu on Wed, 03/16/2011 - 07:10.

I always suspected that EA was taking advantage of Fox News when the Taliban issue came about... it had marketing stunt all over it... and I am proud of... for finally making Fox usefull.

Re: EA's Frank Gibeau Loves Fox News

Submitted by Andrew Eisen on Tue, 03/15/2011 - 10:27.

"Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting."

"The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes.."

Those "complaining Janes" weren't going to buy your game anyway so why kowtow to them?

Andrew Eisen

Poll

Shout box

DorthLous: Pwahahahha http://www.destructoid.com/wii-u-sales-drastically-spike-after-xbox-one-presentation-254449.phtml#LlG8HEYbQj2krql5.0105/24/2013 - 2:23pm

james_fudge: she gets no credit until she employs some common sense. - 2 credits for her.05/24/2013 - 11:22am

Andrew Eisen: To Stender's credit, she did unmoderate my most recent comment within a day's time. There's even a couple other replies. None from her though.05/24/2013 - 11:18am

james_fudge: apparently gamers are all 14 - 21 years-olds living in basements according to her way of thinking...05/24/2013 - 11:11am

ZippyDSMlee: EZK: 0_o thier video card chipset is at the very least 3 versions behind the top PC video card.......05/24/2013 - 7:38am

MechaTama31: "You just wouldn't understand how my parenting preferences are more important than everybody else's freedoms."05/24/2013 - 7:37am

DorthLous: I love how she plays the "I'm a parent, you're a gamer, you couldn't understand" card... I'm a parent and I find her position despicable...05/23/2013 - 4:16pm

E. Zachary Knight: She didn't address your questions because she doesn't have any answers.05/23/2013 - 3:38pm

Andrew Eisen: I replied to her comment. Maybe in a few weeks I'll get a reply.05/23/2013 - 3:24pm

Thomas Riordan: @Andrew Eisen To what bowling alley does she go that puts sexual images in the faces of 6 year olds?05/23/2013 - 3:17pm

Andrew Eisen: Well, it took a month but Linda Stender finally replied to me... and didn't address a single one of my questions. http://aswlindastender.com/2013/04/23/follow-up-video-games-and-their-effect-on-children/05/23/2013 - 3:13pm

Imautobot: Also, from a tech perspective the PS4 is apparently already winning. http://bgr.com/2013/05/22/xbox-one-vs-playstation-4-specs/05/23/2013 - 3:12pm

Imautobot: Sony's PS4 motto should be "We play games." Microsoft's should be "We play games, when we're not rewinding your tapes."05/23/2013 - 3:11pm

Andrew Eisen: Oh look, Dying Light was just announced For Everything But Wii U. That's 73.05/23/2013 - 2:06pm

james_fudge: Zippy: they said the same thing about Cell. How did that turn out.05/23/2013 - 1:28pm

Andrew Eisen: Need for Speed Rivals is coming out For Everything But Wii U - PS3, 360, PC, PS4 and Xbox One. That brings the grand total up to 72.05/23/2013 - 12:55pm

PHX Corp: http://wiiudaily.com/2013/05/microsoft-is-selling-the-wii-u-better-than-nintendo/ Wii U daily Opinion: Microsoft is selling the Wii U better than Nintendo05/23/2013 - 12:23pm

E. Zachary Knight: Zippy, they very well may be. But that will only last until they are released. At that time, they will be two generations behind.05/23/2013 - 11:14am

ZippyDSMlee: for a good luagh, http://www.escapistmagazine.com/news/view/124288-EA-Exec-Xbox-One-and-PS4-Are-A-Generation-Ahead-Of-PC05/23/2013 - 10:55am

james_fudge: It's about time! I need W805/23/2013 - 10:49am

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