EA's Frank Gibeau Loves Fox News

March 15, 2011 -

Or more succinctly, he loves the buzz generated when the news network marks a game as "controversial."

Gibeau said that it can be a boon to have buzz - positive or negative - when trying to launch a new IP. He is speaking of Bulletstorm, which Fox News dubbed "the worst game" ever made in an editorial masquerading as a news story. Gibeau says that, while he does not agree with Fox News on its opinion of Bulletstorm, he does appreciate the exposure. He also thinks that developers should not be afraid of a little controversy, as long as it is not gratuitous.

Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting. Controversy from networks like Fox tend to motivate gamers, not social conservatives.

He closed by saying that the Fox News coverage of sex scenes in Mass Effect certainly didn't hurt sales of that game - in fact, it probably helped. The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes..

Source: IndustryGamers by way of The Escapist


Comments

Re: EA's Frank Gibeau Loves Fox News

I always suspected that EA was taking advantage of Fox News when the Taliban issue came about...  it had marketing stunt all over it... and I am proud of... for finally making Fox usefull.

Re: EA's Frank Gibeau Loves Fox News

"Gibeau was not concerned about the Fox News furor affecting sales either, because the network's viewership / readership is obviously not the demographic the game is targeting."

"The only controversy that saw EA backpedal was the Taliban in Medal of Honor multiplayer, which the company tweaked slightly to appease various complaining Janes.."

Those "complaining Janes" weren't going to buy your game anyway so why kowtow to them?

 

Andrew Eisen

 
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Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
NeenekoI think free markets are important, but believe in balance. Too much of any force and things get unstable.04/15/2014 - 7:25am
NeenekoWell, the traditional way of keeping prices down is what they are doing, controls on lease termination and tax code, but it will not be enough in this case.04/15/2014 - 7:24am
Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
NeenekoThe community people are seeking gets destroyed in the process, and the new people are not able to build on themselves. Generally these situations result in local cultural death in a decade or so, and no one wins.04/14/2014 - 2:09pm
NeenekoWell yes, that is the 'free market', but the market is only a small piece of a much larger system. The market does not always do the constructive thing.04/14/2014 - 2:06pm
 

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