Electronic Arts has brushed aside complaints that a developer from its studio BioWare had acted unethically in posting a user review disguised as a fan. Electronic arts downplayed a BioWare employee's positive user review of Dragon Age II on Metacritic, saying that it was normal for "people who make games" to "vote for them."
The publisher said it sees no wrongdoing in studios “voting for their own game," comparing it to movie makers voting their film up for an Oscar.
"Of course the people who make the game vote for their own game," an EA spokesperson told Kotaku. That's how it works in the Oscars, that's how it works in the Grammy's and why I'm betting that Barack Obama voted for himself in the last election."
BioWare forum goers and RPG players in general seem to disagree. Instead of the usual fanboy-ish user reviews that typically accompany an RPG series of this caliber, The Dragon Age II user reviews are best described as "angry." While fellow developers and the media might brush the whole affair aside as a "run of the mill event" that happens all the time, the community at large thinks it is highly unethical.