Pachter: Full NFL Shutdown Could Cost Madden 12 Half of its Sales

March 17, 2011 -

Concerned about the on-going negotiations between the NFL Players Association and the NFL, one analyst offers his worst-case scenarios on the impact of EA Sports' next Madden Football game.

Wedbush Morgan analyst Michael Pachter is saying that as much as half of Madden's sales could be lost if a lockout cancels the entire NFL season. Keep in mind that that is a worst-case scenario. Pachter is the only analyst willing to offer a prediction on this.

"If the season is only delayed a week or two and fans aren't alienated, there would be only a very small impact," Pachter told The Hollywood Reporter earlier this week. "If delayed through Thanksgiving, the impact would be far greater."

While that's an extreme prediction and probably not very likely, Electronic Arts COO John Schappert is not taking any chances. He says that the company has planned on "the most conservative assumption, meaning no season."

The Sporting News has a fresh update on the NFL - NFL Players Association back-and-forth in this article - "What they're saying: NFL lockout, Day 5."

Source: Kotaku


Comments

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Maybe PAchter is wrong here, but I do know this. Compared to all other analysts, Pachter is right more often than any other analyst I am aware of.

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

That's not saying much since he's still wrong the vast majority of the time. Not that you'd know that from reading the gaming press.

Parallax Abstraction
Ottawa, Ontario, Canada

Parallax Abstraction
Ottawa, Ontario, Canada

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

I think Pachter is wrong, for two reasons.

The first is that if Madden fans have been willing to pay full-game price for slight engine tweaks and a roster update for this long, and I don't really see this trend changing. Not being a sports guy, though, there is a chance that this could actually happen.

Which brings me to my second reason I think Pachter is wrong: isn't he always wrong?

Re: Pachter: Full NFL Shutdown Could Cost Madden 12 Half of ...

Why pay for a roster update when their is no roster at all, due to no season? I think he is probably more right than he is wrong on this one.

 
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Kronoas an opportunity to push back against them. It's one of the things muddling the issue. @conster A new hashtag would do nothing to improve anything. Trolls will simply follow to the new hashtag, and it will confuse the issue for anyone attempting to09/19/2014 - 9:25am
Krono@Andrew aaah. Yes, I'm sure there's some of that. Part of the problem is many of the people pushing gender issues are not very nice people. Basically the latest incarnation of moralists we've seen in the past couple decades. Naturually some will take this09/19/2014 - 9:23am
quiknkoldhttp://www.nichegamer.net/2014/09/real-gamedevs-sound-off-regarding-the-gamergate-controversy/09/19/2014 - 8:35am
MaskedPixelanteMeanwhile, in news that actually DOES matter, Scotland voted "NO" to Scottish independance.09/19/2014 - 8:20am
ConsterSeriously? "We shouldn't make a new hashtag - it's better to associate ourselves with psychos than to decrease our visibility"?09/19/2014 - 7:54am
Michael ChandraI forget what it is exactly, but there already is another hashtag that some use, exactly to separate themselves from the abusive behaviour. So don't bother lying to me.09/19/2014 - 7:06am
quiknkold2 to 3 or more09/19/2014 - 6:53am
quiknkoldMichael Chandra : I'll say this. The only reason they havent used another hashtag is because it would look like a form of dividing the arguement. Using another Hashtag has come up, and they feel like if they made a new hashtag, it'll split the debate from09/19/2014 - 6:53am
Michael ChandraYou want a debate? Build a wall between you and the poisoned well. Make clear you despise it, despise the behaviour. Then get into the other issues you are troubled with, and don't say a single word again about the poisoned well.09/19/2014 - 3:46am
Michael ChandraAnd someone claiming #notyourshield was to be taken serious, when chatlogs show they wanted it going to hide even more harassment behind? Yeah, not buying a word you're saying. You poisoned your own well.09/19/2014 - 3:45am
Michael Chandraallegedly fired over giving a game a mediocre review and the company threatened to pull ads? Sorry but I ain't buying this.09/19/2014 - 3:45am
Michael ChandraBut people arguing this is horrible and just about ethics, even though there's very little support that journalistic integrity was actually violated here, while they never spoke up when a journalist was09/19/2014 - 3:43am
Michael ChandraIf people start with condemning the way GamersGate was used as a misdirection, then use a better hashtag, that would work in convincing me they mean it.09/19/2014 - 3:43am
Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
Andrew EisenI don't doubt that many are truly interested in journalistic integrity. The problem I'm often seeing is they seem to have no idea how or where to talk about it.09/18/2014 - 11:46pm
Andrew EisenDidn't word that well. Busy at work. I've seen people claim that GamerGate is solely about ethics and transparency in games journalism and then go on to show that what they're really after is silencing those who talk about gender issues in games.09/18/2014 - 11:45pm
Kronodebate. Becaus apparently people who only post on Reddit are supposed to police twitter before they're allowed to question anything about the people involved.09/18/2014 - 10:40pm
KronoI highly doubt many, if any are using journalistic integrity as a cover for harassment. The people harassing are essentially trolls. They aren't interested in subtle. More often it's othe other way around. People use "but X is being harassed" to shut down09/18/2014 - 10:38pm
Andrew EisenAnd exacerbating everything is the fact that all the cries of ethics violations have been obnoxious and easily proven false.09/18/2014 - 8:59pm
Andrew EisenProblem is, I would imagine, the sheer number of people who are using journalistic integrity as a cover for their harassing actions or only bringing it up on the false pretense of journalistic integrity.09/18/2014 - 8:47pm
 

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