While it might not be as frequent as it once was, it’s still not uncommon to hear publishers bemoan the existence of the used game market and express a desire to see it go the way of the dodo.
But not THQ. No, the publisher of the recently released Homefront doesn’t want to kill off the used game market, it just wants to make sure it’s making some money off it. THQ CEO Brian Farrell explained it to MCV thusly:
“The most important thing is we have to participate in the value chain in used games. We understand, given our focus on the gamer, that consumers like to be able to monetise their game library. So it is an ecosystem between publisher, gamer and retailer that just has to sort itself out. Part of it is monetising but the bigger win is keeping our gamers engaged with DLC and robust online play, and that keeps the disc in the first purchaser’s hands.”
For those unaware, Homefront and a few other THQ titles use a one-time activation code to unlock online content. Gamers who buy the game used (assuming the original owner used the code) have to fork over an additional $10 or so to buy another code so they too can enjoy the full online experience.
EA has a similar program for its sports titles.
-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen