ESRB Comments on Dead Island Box Art Change

March 23, 2011 -

Earlier this week, we reported on an IGN story that the ESRB had shot down publisher Deep Silver’s first box art submission for its upcoming zombie title, Dead Island.  An alternate, ESRB approved version of the cover swapped out the silhouette of a hanging man with that of a shambling zombie.  IGN has updated its original story with comments from the ESRB:

“The video game industry has set guidelines about the types of content that are appropriate in advertising and marketing materials, which includes game box art. According to those guidelines the depiction in the logo was not compliant.

We never censor or dictate in any way what type of content can be included within a game. However, a game's marketing materials are seen by an audience that is much broader than that which actually purchases the game itself, so we enforce industry-adopted guidelines as to what is suitable for inclusion in these materials.”

Checking out the ESRB’s website, it would appear that the original art did indeed run afoul of those guidelines.  Here’s the pertinent bit from the ratings board’s examples of “content that publishers should avoid when creating qualifying advertising” (emphasis ours).

“Repeated blows or gun shots inflicted upon people/creatures, violent blows to the head, guns/weapons pointed at head, impaling, exploding body parts, guns/weapons pointed toward reader/audience, depictions of fatal injuries and/or suicide, strangulation/choking, inflicting wounds with swords/knives, kicks to the groin”

In similar news, the ESRB recently worked with Tecmo to ensure that the North American release of Dead or Alive Dimensions sported a cover that complied with its Advertising Review Council guidelines.  Kasumi, the game's cover girl, now shows a bit less leg.  Check out the difference over at aussie-nintendo.

[Disclosure: I freelance for IGN.]

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen


Comments

Re: ESRB Comments on Dead Island Box Art Change

I figured it had to do something with the man hanging from the tree.

As for the DoA Dimensions change mentioned in this article its seems like a pointless change since all they did was move her skirt up 2 inches.

http://www.magicinkgaming.com/

Re: ESRB Comments on Dead Island Box Art Change

A boxart containing every single one of those prohibited depictions would probably be the best boxart ever.

Re: ESRB Comments on Dead Island Box Art Change

What about those ads for MGS4 where Snake apparently offs himself?

Hell, what about a Hangman game?

Re: ESRB Comments on Dead Island Box Art Change

If I'm remembering the ad correctly, there's no depiction of suicide.  Also, that may have been a Japanese ad that wouldn't have been approved by the ESRB.

What about a Hangman game?  What does that have to do with anything?  There's a DSi hangman game rated by the ESRB called Extreme Hangman but the art appears to follow the guidelines:

 

Andrew Eisen

Re: ESRB Comments on Dead Island Box Art Change

They don't dictate, but they expect compliance?

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: ESRB Comments on Dead Island Box Art Change

So Dead Space's dismembered floating arm was ok?

Re: ESRB Comments on Dead Island Box Art Change

Well, it wasnt exploding

---------
There are only 10 types of people in this world, people who know binary and people who don't.

---------
There are only 10 types of people in this world, people who know binary and people who don't.

Re: ESRB Comments on Dead Island Box Art Change

I remember going as far back as Grade one, my teachers having us play the hang man game; drawing out the noose on the black board, and the hanging stick figure as we got letters wrong. It didn't feel inappropriate and nothing wrong ever came of it.

 
Forgot your password?
Username :
Password :

Poll

Did you get a new video game for Christmas?:

Shout box

You're not permitted to post shouts.
Matthew WilsonI meant from a organizational pov end users get it in contract, but any site that would want to use it for 2 factor would have to pay alot of money12/27/2014 - 5:35pm
IanCSMS is expensive? In what country? I get something stupid a month on my contract. I think it might even be unlimited.12/27/2014 - 5:32pm
Matthew WilsonI am still amazed that 2 factor authentication has not become the norm yet. I get sms is expensive, but Google authanacator api is free for any website to use.12/27/2014 - 5:11pm
PHX Corphttp://techcrunch.com/2014/12/27/anonymous-leaked-a-massive-list-of-passwords-and-credit-card-numbers/ Guys change your passwords: Anonymous Leaked A Massive List Of Passwords And Credit Card Numbers12/27/2014 - 3:25pm
Matthew WilsonThis is impressive video editing. basketball tricks with a basketball. https://www.youtube.com/watch?v=OhCQeFX9GSg#t=18112/27/2014 - 2:01pm
MaskedPixelanteDude was at the center of a pretty serious plagiarism scandal back in 2011, and it was widely known he ripped off other musical pieces well before that.12/27/2014 - 9:33am
Kajex@Masked Right, because his work actually composing music for several Metroid games necessitated plagiarism.12/27/2014 - 9:04am
MaskedPixelanteI can't believe Kenji Yamamoto got another job. Then again, his job on Smash was "musical arrangment", so copying other people's work is right up his alley.12/26/2014 - 9:31pm
Matthew Wilsonthe company that hosts it is a cyber security firm, and from what I understand it is the data they they see just shown publicly.12/26/2014 - 8:22pm
Wonderkarpa question about that website, Matthew...how does it know its a cyberattack or not12/26/2014 - 8:06pm
Matthew Wilsonfor those intreasted in seeing cyber attacks in real time check out this site. http://map.ipviking.com/12/26/2014 - 7:51pm
PHX Corp@MP you can add me on XBL and Nintendo Network if you want, I go under TrustyGem(Same gamertag as on Steam)12/26/2014 - 2:01pm
CMinerI blame North Korea.12/25/2014 - 11:49pm
MechaTama31For the last few weeks, the GP site fails to load about 2/3 of the times I try.12/25/2014 - 11:13pm
MaskedPixelanteOK, is GP having trouble loading for anyone but me?12/25/2014 - 9:21pm
Matthew Wilsonits a bunch of script kiddies. ddosing is one of the easiest thing to do,and most companies can not stop it sadly.12/25/2014 - 5:05pm
MaskedPixelanteI like Nintendo as much as the next person, they're pretty much the only company putting out the games I want to play, but that was pretty embarassing to have NNID go down due to overuse.12/25/2014 - 4:35pm
MaskedPixelanteSee? It's NOT a repeat of last year's fiasco.12/25/2014 - 4:22pm
PHX CorpLizard squad is responsible for The XBL/PSN shutdown https://www.youtube.com/watch?v=QSpZvsoWvig12/25/2014 - 4:17pm
IanCOh shut up bitching about Nintendo. At least they advised people to downloading updates before the big day. Sony/MS? Not a peep.12/25/2014 - 3:50pm
 

Be Heard - Contact Your Politician