NPD to Analyst: Loose Lips Sink Ships

March 28, 2011 -

In the last year research firm NPD Group has drawn a curtain of secrecy on its retail and digital sales data. As a result, journalists no longer have access to hard numbers. Now journalists must rely on the kindness of hardware manufacturers, publishers and the NPD's general top ten lists to figure out what the top selling games are from month to month. Analysts enjoy more access to that data, but it looks like NPD is tightening security even among that class.

"NPD would appreciate it if you and your teams refrain from providing any of our Games data directly to the media," read an email from NPD executive director of client development Daniel De Pinho to Wedbush industry analyst Michael Pachter of Wedbush. "This includes live discussions, e-mails, and/or notes. In some cases, you may have to remove the media from your distribution list. Should the media take issue with this, you can feel free to send them my contact information, and I can connect them with the appropriate NPD representative."

Naturally Pachter released the email to the public but also said that he would comply with NPD's latest request. The main reason NPD has applied all these restrictions in the last year is because it wants to sell its data to clients in the video game industry. By keeping stuff like unit sales under wraps, the company has an easier time getting clients to buy its research data.

Perhaps NPD has forgotten that it was the media that put them on the map in first place; if web sites like GameSpot, IGN, and more hadn't regularly featured NPD numbers on a weekly, monthly, and yearly basis, where would they be?

Interestingly, a follow-up statement to Gamasutra from NPD tries to paint a different picture:

UPDATE: Contacted by Gamasutra, NPD Group said that the organization is not trying to "freeze out the media" by taking control of the monthly data.

The company explained its stance in an emailed statement: "We have heard from our clients and retail partners that NPD information is increasingly out in the public domain without proper attribution, incorrect context and in other ways that is not in the best interest of our clients or the industry. It is our responsibility and right to manage the usage of that information, and our Financial Services clients have agreed to help us and the industry in this regard."

The statement added, "There was no 'warning' issued at all. We are not freezing out the media as it has been portrayed. Instead, we are looking to work even more directly with the media than we already do to ensure our information and insights are used responsibly."]

Media outlets around the world would strongly disagree with what the group is saying here.. 

Source: Gamasutra


Comments

Re: NPD to Analyst: Loose Lips Sink Ships

I associate this move with their attempts to get more access to digital sales info.  Digital sales numbers have always been protected by the publishers, and now that NPD has a deal to get more of that information, its not suprising that they are trying to limit who has access.  I'm sure the publishers have more to do with this lock down then the NPD's interests. 

Re: NPD to Analyst: Loose Lips Sink Ships

Why give away what you can sell, right? Especially in this economy. Hey, GP, maybe you should follow their example, and charge a subscription fee to all your readers instead.*

 

*(not serious, don't do it!)

Re: NPD to Analyst: Loose Lips Sink Ships

NPD is in one of those sticky situations where the nature of their product makes it difficult to consistiently monetize.  This is an example of a "free rider" problem.   

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Andrew EisenHey, they're remaking Jaws 3. Sweet! https://www.youtube.com/watch?v=RFinNxS5KN411/25/2014 - 3:22pm
MaskedPixelantehttp://www.joystiq.com/2014/11/25/sony-to-refund-vita-customers-in-ftc-settlement-over-false-ads/ Sony is offering a refund to Vita owners who fell for their false advertising during the Vita launch.11/25/2014 - 2:49pm
Matthew Wilsondoes not shock me. people have been representing this as right vs left, but in truth its more like left vs even more left. better put is social libertarianism vs liberal moralism.11/25/2014 - 2:36pm
WonderkarpOfficial Occupy WallStreet Twitter Supports GamerGate https://twitter.com/OccupyWallSt/status/536928387869474818 heh11/25/2014 - 2:11pm
Matthew WilsonI saw that given that the gc adapters have been sold out everywhere, I thought it was higher.11/25/2014 - 11:49am
MaskedPixelantehttp://www.joystiq.com/2014/11/25/smash-bros-sells-over-490k-on-wii-u-in-three-days/ Some good Nintendo news for a change.11/25/2014 - 11:48am
ZippyDSMleehttp://www.escapistmagazine.com/forums/read/7.865821-Irrational-Games-Rises-From-The-Dead-is-Hiring-Again11/25/2014 - 10:20am
Neeneko@james - yeah, the bar is low, but it still requires a DA that wants you to indict. This grand jury was so oddly handled I would not be surprised if the feds get involved.11/25/2014 - 10:19am
WonderkarpETSY find of the Day. http://tinyurl.com/pa7ymqb I want that on my wall.11/25/2014 - 9:31am
Michael ChandraThe Grand Jury isn't supposed to go "but there is reasonable doubt of their guilt, so no trial", right? I thought the whole idea was "there is reasonable doubt of their innocence, so let a full trial+jury decide."11/25/2014 - 8:41am
Michael ChandraExcept for when cops are involved. Which I never understood. In cases where police officers shot unarmed fleeing people in the back, how can you not assume there is a reasonable chance it was out of line?11/25/2014 - 8:40am
james_fudgeThe old joke is that a grand jury would indict a ham sandwich - that's how little evidence it requires. The bar is LOW.11/25/2014 - 3:19am
Wonderkarpstill catch 2211/24/2014 - 10:22pm
Matthew Wilsonit wasnt a trail though. it was a reasonable suspicion. the bar for that is very low. there are cases that wnt to trial with way less evidence than this one.11/24/2014 - 10:14pm
Wonderkarptbh. the whole trial is a catch 22. cause any verdict would cause some kind of loud backlash. I hope I'm wrong and the Backlash doesnt happen, or is small.11/24/2014 - 9:44pm
WymorenceYeah, I live in Washington and even I'm prepping to avoid doing anything in public for the next few days... Can't imagine what it'll be like back east with the blowback from this...11/24/2014 - 9:40pm
WonderkarpI hope Civility reigns in Ferguson. I read what Michael Browns family said and I agree.11/24/2014 - 9:39pm
Matthew Wilsonsadly saw it coming. the end result is the trust between the general population and police is only going to get worse. not just there, but everywhere.11/24/2014 - 9:37pm
Wonderkarpferguson verdict. to Quote Scooby Doo "Ru ro"11/24/2014 - 9:34pm
Wonderkarpnah. It'll be mediocre(Sadly). Captain Marvel has a better chance at being a good female driven Superhero film.11/24/2014 - 9:21pm
 

Be Heard - Contact Your Politician