NPD to Analyst: Loose Lips Sink Ships

March 28, 2011 -

In the last year research firm NPD Group has drawn a curtain of secrecy on its retail and digital sales data. As a result, journalists no longer have access to hard numbers. Now journalists must rely on the kindness of hardware manufacturers, publishers and the NPD's general top ten lists to figure out what the top selling games are from month to month. Analysts enjoy more access to that data, but it looks like NPD is tightening security even among that class.

"NPD would appreciate it if you and your teams refrain from providing any of our Games data directly to the media," read an email from NPD executive director of client development Daniel De Pinho to Wedbush industry analyst Michael Pachter of Wedbush. "This includes live discussions, e-mails, and/or notes. In some cases, you may have to remove the media from your distribution list. Should the media take issue with this, you can feel free to send them my contact information, and I can connect them with the appropriate NPD representative."

Naturally Pachter released the email to the public but also said that he would comply with NPD's latest request. The main reason NPD has applied all these restrictions in the last year is because it wants to sell its data to clients in the video game industry. By keeping stuff like unit sales under wraps, the company has an easier time getting clients to buy its research data.

Perhaps NPD has forgotten that it was the media that put them on the map in first place; if web sites like GameSpot, IGN, and more hadn't regularly featured NPD numbers on a weekly, monthly, and yearly basis, where would they be?

Interestingly, a follow-up statement to Gamasutra from NPD tries to paint a different picture:

UPDATE: Contacted by Gamasutra, NPD Group said that the organization is not trying to "freeze out the media" by taking control of the monthly data.

The company explained its stance in an emailed statement: "We have heard from our clients and retail partners that NPD information is increasingly out in the public domain without proper attribution, incorrect context and in other ways that is not in the best interest of our clients or the industry. It is our responsibility and right to manage the usage of that information, and our Financial Services clients have agreed to help us and the industry in this regard."

The statement added, "There was no 'warning' issued at all. We are not freezing out the media as it has been portrayed. Instead, we are looking to work even more directly with the media than we already do to ensure our information and insights are used responsibly."]

Media outlets around the world would strongly disagree with what the group is saying here.. 

Source: Gamasutra


Comments

Re: NPD to Analyst: Loose Lips Sink Ships

I associate this move with their attempts to get more access to digital sales info.  Digital sales numbers have always been protected by the publishers, and now that NPD has a deal to get more of that information, its not suprising that they are trying to limit who has access.  I'm sure the publishers have more to do with this lock down then the NPD's interests. 

Re: NPD to Analyst: Loose Lips Sink Ships

Why give away what you can sell, right? Especially in this economy. Hey, GP, maybe you should follow their example, and charge a subscription fee to all your readers instead.*

 

*(not serious, don't do it!)

Re: NPD to Analyst: Loose Lips Sink Ships

NPD is in one of those sticky situations where the nature of their product makes it difficult to consistiently monetize.  This is an example of a "free rider" problem.   

 
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MaskedPixelantehttp://m.tickld.com/x/something-you-never-realized-about-guardians-of-the-galaxy Right in the feels.08/29/2014 - 6:56pm
AvalongodAgain I think we're conflating the issue of whether Sarkeesian's claims are beyond critique (no they're not) and whether its ever appropriate to use sexist language, let alone physical threats on a woman to intimidate her (no it isn't)08/29/2014 - 5:04pm
prh99Trolling her or trying to assail her integrity just draws more attention (Streisand effect?). Which is really not what the trolls want, so the only way to win (if there is a win to be had) is not to play/troll.08/29/2014 - 5:02pm
prh99Who cares, just don't watch the damn videos if you don't like her. Personally, I don't care as far as she is concerned as long there are interesting games to be played.08/29/2014 - 4:34pm
Andrew EisenZip - And yet, you can't cite a single, solitary example. (And no one said you hated anyone. Along those lines, no one claimed Sarkeesian was perfect either.)08/29/2014 - 3:51pm
Andrew EisenSaint's Row: Gat Out of Hell was just announced for PC, PS3, PS4, Xbox 360 and Xbox One making it the 150th game For Everything But Wii U! Congratulations Deep Silver!08/29/2014 - 3:49pm
ZippyDSMleeI do not hate them jsut think its mostly hyperlobe.08/29/2014 - 3:40pm
Andrew EisenSleaker - I'd say that's likely. From my experience, most who have a problem with Sarkeesian's videos either want to hate them in the first place (for whatever reason) or honestly misunderstand what they're about and what they're saying.08/29/2014 - 3:16pm
james_fudgeWe appreciate your support :)08/29/2014 - 2:55pm
TechnogeekIt gives me hope that maybe, just maybe, the gaming community is not statistically indistinguishable from consisting entirely of people that your average Xbox Live caricature would look at and go "maybe you should tone it down a little bit".08/29/2014 - 2:49pm
TechnogeekI just want to say that while I've disagreed with the staff of this site on several occasions, it's still good to see that they're not automatically dismissing Anita's videos as a "misandrist scam" or whatever the preferred dismissive term is these days.08/29/2014 - 2:49pm
E. Zachary KnightZippy, So you can't find even one?08/29/2014 - 1:04pm
ZippyDSMleeAndrew Eisen:Right because shes prefect and never exaggerates... *rolls eyes*08/29/2014 - 12:53pm
SleakerAnd honestly, nearly all of the games she references, or images she depicts I've always cringed at and wondered why they were included in games to begin with, from pinups through explicit sexual depictions or direct abuse. I think it's cheap storytelling.08/29/2014 - 12:35pm
Sleaker@AE - aren't most people fundamentally misunderstanding her at this point? haha.. On a related note I think a lot of the backlash is coming from males that think she is telling them their 'Generic Male Fantasy' is bad and wrong.08/29/2014 - 12:33pm
Andrew EisenAnd no, I don't think the female community would be upset over the performance of a case study in and of itself. Possibly the mostivations behind such a study, the methodology or conclusions but not the mere idea of a case study.08/29/2014 - 12:29pm
Andrew EisenAmusingly, these videos aren't saying you can't/shouldn't use tropes or that sexual representations are inherently problematic so those are very silly things to have a problem with and indicate a fundamental misunderstanding of the series.08/29/2014 - 12:29pm
SleakerDo you think the female community would get extremely angry over a male doing a case study on the negative impact of sex-novels and their unrealistic depiction of males and how widespread they are in american culture?08/29/2014 - 12:25pm
SleakerThe other thing that people might find problematic is that they see no problem with sexual representations of females (or males) in games. And realistically, why is there anything wrong with sexual representations in fiction?08/29/2014 - 12:24pm
SleakerTo even discuss or bring up these issues at a cultural level to begin with. Going straight for games to many probably feels like a huge overstepping given that it's interactive story in many cases, and when you're telling a story why can't you use tropes.08/29/2014 - 12:21pm
 

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