NPD to Analyst: Loose Lips Sink Ships

March 28, 2011 -

In the last year research firm NPD Group has drawn a curtain of secrecy on its retail and digital sales data. As a result, journalists no longer have access to hard numbers. Now journalists must rely on the kindness of hardware manufacturers, publishers and the NPD's general top ten lists to figure out what the top selling games are from month to month. Analysts enjoy more access to that data, but it looks like NPD is tightening security even among that class.

"NPD would appreciate it if you and your teams refrain from providing any of our Games data directly to the media," read an email from NPD executive director of client development Daniel De Pinho to Wedbush industry analyst Michael Pachter of Wedbush. "This includes live discussions, e-mails, and/or notes. In some cases, you may have to remove the media from your distribution list. Should the media take issue with this, you can feel free to send them my contact information, and I can connect them with the appropriate NPD representative."

Naturally Pachter released the email to the public but also said that he would comply with NPD's latest request. The main reason NPD has applied all these restrictions in the last year is because it wants to sell its data to clients in the video game industry. By keeping stuff like unit sales under wraps, the company has an easier time getting clients to buy its research data.

Perhaps NPD has forgotten that it was the media that put them on the map in first place; if web sites like GameSpot, IGN, and more hadn't regularly featured NPD numbers on a weekly, monthly, and yearly basis, where would they be?

Interestingly, a follow-up statement to Gamasutra from NPD tries to paint a different picture:

UPDATE: Contacted by Gamasutra, NPD Group said that the organization is not trying to "freeze out the media" by taking control of the monthly data.

The company explained its stance in an emailed statement: "We have heard from our clients and retail partners that NPD information is increasingly out in the public domain without proper attribution, incorrect context and in other ways that is not in the best interest of our clients or the industry. It is our responsibility and right to manage the usage of that information, and our Financial Services clients have agreed to help us and the industry in this regard."

The statement added, "There was no 'warning' issued at all. We are not freezing out the media as it has been portrayed. Instead, we are looking to work even more directly with the media than we already do to ensure our information and insights are used responsibly."]

Media outlets around the world would strongly disagree with what the group is saying here.. 

Source: Gamasutra


Comments

Re: NPD to Analyst: Loose Lips Sink Ships

I associate this move with their attempts to get more access to digital sales info.  Digital sales numbers have always been protected by the publishers, and now that NPD has a deal to get more of that information, its not suprising that they are trying to limit who has access.  I'm sure the publishers have more to do with this lock down then the NPD's interests. 

Re: NPD to Analyst: Loose Lips Sink Ships

Why give away what you can sell, right? Especially in this economy. Hey, GP, maybe you should follow their example, and charge a subscription fee to all your readers instead.*

 

*(not serious, don't do it!)

Re: NPD to Analyst: Loose Lips Sink Ships

NPD is in one of those sticky situations where the nature of their product makes it difficult to consistiently monetize.  This is an example of a "free rider" problem.   

 
Forgot your password?
Username :
Password :

Poll

Whose next half decade of superhero films are you most looking forward to?:

Shout box

You're not permitted to post shouts.
Matthew WilsonRECOMMENDED: OS: Windows 7 Processor: Intel Core2 Duo @ 2.8GHz (or equivalent) Memory: 3 GB RAM Graphics: NVIDIA GeForce GTX 280 (or equivalent) Hard Drive: 25 GB available space10/30/2014 - 5:49pm
Matthew Wilsonhere hare the system requirements. make of ithem what you will. MINIMUM: OS: Windows Vista/Windows 7 Processor: Intel Core2 Duo @ 2.0GHz (or equivalent) Memory: 2 GB RAM Graphics: NVIDIA GeForce GTS 240 (or equivalent) Hard Drive: 25 GB available spa10/30/2014 - 5:48pm
Andrew EisenStill a game I really want to play. Hope it's a solid port.10/30/2014 - 5:42pm
Matthew WilsonValkyria Chronicles pc port needs 25ggb. not bad exept this game came out in 08 on the ps3.10/30/2014 - 4:56pm
james_fudgeEZK: my sarcasm senses are tingling ;)10/30/2014 - 4:21pm
Andrew EisenIf it's any consolation, Xbox owners, Wii U owners don't get the game at all. And if we did, we'd probably never get the DLC.10/30/2014 - 4:19pm
MaskedPixelantehttp://kotaku.com/destinys-new-dlc-kinda-screws-over-xbox-players-1652294153 Sucks when the shoe's on the other foot, huh.10/30/2014 - 4:12pm
E. Zachary KnightSo a vocational school in Oklahoma is being evacuated because someone found a briefcase in the bathroom. Imagine that. A briefcase ina school. That's unpossible.10/30/2014 - 3:33pm
prh99Also, Nintendo wants to watch you sleep..for Science! (*in best Cave Johnson voice) http://arstechnica.com/gaming/2014/10/nintendo-wants-to-watch-you-sleep-for-science/10/30/2014 - 2:47pm
prh99I got it in a Humble Bundle, it's ok but the hype is definitely over blown. Also, only being able dig in the four cardinal directions made for some irksome digging..10/30/2014 - 2:38pm
E. Zachary KnightI enjoyed it. It was very short, but rewarding and fun.10/30/2014 - 2:35pm
Andrew EisenAgainst my better judgement (game looks boring to me), I purchased Steamworld Dig. It's highly praised and it was on sale. Hopefully I'll be wrong about it and think it's as awesome as everyone else.10/30/2014 - 2:09pm
quiknkoldhttp://www.pastemagazine.com/articles/2014/10/femme-doms-of-videogames-bayonetta-doesnt-care-if.html10/30/2014 - 1:15pm
quiknkoldIf he calls himself the Effing Robot King, I can die happy10/30/2014 - 1:14pm
Michael ChandraAlso, yay for him being Ultron. :D10/30/2014 - 1:08pm
Michael Chandra"We become who we are. You can’t judge a book by its cover, but you can by its first few chapters. And most certainly by its last."10/30/2014 - 1:07pm
prh99""We are what we repeatedly do..."10/30/2014 - 12:30pm
Andrew EisenI would, however, call someone who routinely kills time by playing random games on their phone a gamer.10/30/2014 - 12:15pm
E. Zachary KnightMatthew, AE, Yeah, that is why I have a hard time understanding critics of Sarkeesian. I look at her videos as a Feminist review of video games, but for some reason, others look at them as personal attacks.10/30/2014 - 12:01pm
E. Zachary KnightDefinitely a good answer. That is the way I lean. If you actively chose to stop gaming, or just stopped out of habit, then yeah, you are no longer a gamer.10/30/2014 - 11:45am
 

Be Heard - Contact Your Politician