NPD to Analyst: Loose Lips Sink Ships

March 28, 2011 -

In the last year research firm NPD Group has drawn a curtain of secrecy on its retail and digital sales data. As a result, journalists no longer have access to hard numbers. Now journalists must rely on the kindness of hardware manufacturers, publishers and the NPD's general top ten lists to figure out what the top selling games are from month to month. Analysts enjoy more access to that data, but it looks like NPD is tightening security even among that class.

"NPD would appreciate it if you and your teams refrain from providing any of our Games data directly to the media," read an email from NPD executive director of client development Daniel De Pinho to Wedbush industry analyst Michael Pachter of Wedbush. "This includes live discussions, e-mails, and/or notes. In some cases, you may have to remove the media from your distribution list. Should the media take issue with this, you can feel free to send them my contact information, and I can connect them with the appropriate NPD representative."

Naturally Pachter released the email to the public but also said that he would comply with NPD's latest request. The main reason NPD has applied all these restrictions in the last year is because it wants to sell its data to clients in the video game industry. By keeping stuff like unit sales under wraps, the company has an easier time getting clients to buy its research data.

Perhaps NPD has forgotten that it was the media that put them on the map in first place; if web sites like GameSpot, IGN, and more hadn't regularly featured NPD numbers on a weekly, monthly, and yearly basis, where would they be?

Interestingly, a follow-up statement to Gamasutra from NPD tries to paint a different picture:

UPDATE: Contacted by Gamasutra, NPD Group said that the organization is not trying to "freeze out the media" by taking control of the monthly data.

The company explained its stance in an emailed statement: "We have heard from our clients and retail partners that NPD information is increasingly out in the public domain without proper attribution, incorrect context and in other ways that is not in the best interest of our clients or the industry. It is our responsibility and right to manage the usage of that information, and our Financial Services clients have agreed to help us and the industry in this regard."

The statement added, "There was no 'warning' issued at all. We are not freezing out the media as it has been portrayed. Instead, we are looking to work even more directly with the media than we already do to ensure our information and insights are used responsibly."]

Media outlets around the world would strongly disagree with what the group is saying here.. 

Source: Gamasutra


Comments

Re: NPD to Analyst: Loose Lips Sink Ships

I associate this move with their attempts to get more access to digital sales info.  Digital sales numbers have always been protected by the publishers, and now that NPD has a deal to get more of that information, its not suprising that they are trying to limit who has access.  I'm sure the publishers have more to do with this lock down then the NPD's interests. 

Re: NPD to Analyst: Loose Lips Sink Ships

Why give away what you can sell, right? Especially in this economy. Hey, GP, maybe you should follow their example, and charge a subscription fee to all your readers instead.*

 

*(not serious, don't do it!)

Re: NPD to Analyst: Loose Lips Sink Ships

NPD is in one of those sticky situations where the nature of their product makes it difficult to consistiently monetize.  This is an example of a "free rider" problem.   

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilsonand yes they went way way over budget from what I read.04/27/2015 - 12:33pm
Matthew Wilson@AE if they cancaled it there would be massive outrage, but people tend to be ok with a delayed game.04/27/2015 - 12:32pm
IvresseBleh, can't edit shout on my phone :-/04/27/2015 - 12:32pm
Andrew EisenHell, the Kickstarter itself raised WAY more than DF was asking but I saw no accusations of impropriety.04/27/2015 - 12:31pm
Andrew EisenA little over three years later (two and a half years after the estimated delivery date), the Double Fine Adventure Kickstarter finally delivered the game. Oddly, I never saw anyone accuse Double Fine of scamming or conning anyone.04/27/2015 - 12:30pm
Ivresse@PHX Corp: Not only that, but Konami have just delisted themselves from the NYSE:http://polygon.com/e/8267934?utm_campaign=polygon&utm_content=chorus&utm_medium=social&utm_source=twitter04/27/2015 - 12:28pm
Matthew Wilsonwhile I felt bad for everyone outside the US who wanted to watch the HOTS finals, the fact it was on espn 2 in prime time is a major major step forward for video games.04/27/2015 - 12:14pm
james_fudgeThanks Papa!04/27/2015 - 10:43am
PHX Corphttp://kotaku.com/its-official-silent-hills-is-cancelled-1700379816# It's Official: Silent Hills Is Cancelled04/27/2015 - 9:48am
Papa MidnightI also hope that legislation holds the individual(s) who initiated the action is criminally liable for any and all harm that may come to persons involved (whether it be the cops or the victim(s)), as well as any property damaged suffered by any party.04/27/2015 - 8:16am
Papa MidnightJames: Small typographical error in the article for the NY Congressman's legislation: earlier is misspelled as "earlkier" (context: "Chuck Schumer (D) earlkier this month.")04/27/2015 - 8:14am
Matthew WilsonUC berkeley won, and they 3 years of free tuition for winning.04/26/2015 - 11:26pm
Matthew Wilsonhttp://espn.go.com/watchespn/…/id/2497649/Heroes-of-the-Dorm heroes of the storm is being broadcast live on espn 2 never thought a moba would get a time slot like this on tv.04/26/2015 - 9:30pm
Matthew Wilsonhttp://reason.com/archives/2015/04/09/the-dmca-chill-factor this is why the dmca should be changed or gotten rid off.04/26/2015 - 6:41pm
PHX Corphttp://www.thejimquisition.com/2015/04/assassins-creed-chronicles-china-review/ anyone seen this04/26/2015 - 4:19pm
Matthew Wilsonhttp://www.destructoid.com/director-del-toro-says-silent-hi… Can not say I am surprised sadly. I feel bad for del Toro because every time he tries to do a video game project it falls apart.04/26/2015 - 1:42pm
InfophileAnyone play any of the following games: War Thunder, Infinite Crisis, or Strife? Got a card for a big chunk of money in them with my new computer which I won't need and looking to give it away if anyone wants it.04/26/2015 - 9:02am
Mattsworknamei I hope there is, I love that series.04/25/2015 - 5:59pm
Matthew Wilson@matt I am sure there will never be a armored core game04/25/2015 - 5:24pm
Mattsworknameof From softwares recent games, bloodborne is the best work they have done yet, though they really need to get to work on armored core 604/25/2015 - 5:10pm
 

Be Heard - Contact Your Politician