Report: Activision Offered Bizarre to Founders

April 6, 2011 -

According to excerpts from a soon-to-be-published Edge interview with former Bizarre Creations creative director Martyn Chudley, commercial manager Sarah Chudley, and former design manager Gareth Wilson, company leaders had the opportunity to buy back Bizarre Creations back from Activision. Now at Sumo Digital, the trio talk about the last days of the studio responsible for Project Gotham Racing and Blur. Activision shut down Bizarre Creations in February of this year after a three-month search for a buyer.

"I don’t think the atmosphere differed too much during the years before Activision," said Martyn Chudley. "We were always proudly independent. However, when Activision took over, we really felt that they would leave our culture alone, and for a while it was fine, but slowly the feeling did start to change. We weren’t an independent studio making 'our' games anymore – we were making games to fill slots. Although we did all believe in them, they were more the products of committees and analysts. The culture we’d worked on for so long gradually eroded just enough so that it wasn’t 'ours' anymore."

Wilson went on to say that that change in atmosphere was "just the reality of managing so many people" and that it is always a challenge for any studio to make everyone on the team feel like they’re really contributing to a game when there are well over 100 people on a single game in production.

Martyn Chudley also admitted that the final version of Blur "failed to resonate with the games-buying public." Wilson agrees, saying that the studio underestimated "how difficult it was to get a new IP off the ground at this stage of the console cycle."

But the most interesting information to come out of the interview is that Activision offered the studio back to its founders, who declined the offer.

"Without going into details, yes, there was [an opportunity]," Martyn explains, "but I personally thought there was far greater potential for the security and well-being of the company if a third party could come in."

"In any case," Sarah adds, "Bizarre had grown even more since [Activision] took over, and we just didn’t have the skills, capability or finances to look after over 200 people. Martyn and I were always small-company people, which is why we stepped aside when we realised it needed big-company skills to manage."

The full interview is set to go live April 12 in Edge Issue 227.

Source: Edge


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Re: Report: Activision Offered Bizarre to Founders

Activision Executives:

"Oh shit.... they're on to us! Quick... do something humanitarian...."

 
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Wonderkarpthe people who caused those events were sick mentally disturbed individuals, Not people with Political Differences or Gamers. and in comparison, a Bomb Threat is NOTHING compared to Real Child Murder. I hope you choke on your own Bile05/28/2015 - 5:40am
WonderkarpI'm calling you out in public, MechaRash. What you said in the Gaming for Everyone News Post was DISGUSTING. In No way has Gamergate, OR Gamers in General ever been involved in a School Shooting Nor will they ever05/28/2015 - 5:38am
Mattsworknamemeet ips. stupid phone.05/27/2015 - 11:34pm
MattsworknameI feel ups should have a hard line expiration date. if a company doesn't use them for ten years they have to put it on the market or make it open source05/27/2015 - 11:34pm
MechaCrashPride does play a factor. If you sell an IP to someone, and they make a ton of money off it, it makes you look like a tool: why didn't YOU make that money? Better to sit on it than be embarassed that way.05/27/2015 - 10:58pm
ZippyDSMleeAS far as I understand it the suits think sitting on a an IP till the time is right is more profitable than tradeing it around.....hevean forbit soemone use soemthing to make money with....05/27/2015 - 9:58pm
Andrew EisenOh, there's also the Facebook page.05/27/2015 - 4:29pm
hidannikOkay :( Guess I'll just have to YouTube it when I've caught up on all the other podcasts.05/27/2015 - 4:13pm
Andrew EisenI honestly don't know. The show is on my YouTube channel and we promote it here on the site every week.05/27/2015 - 4:11pm
hidannikIs there nothing a podcast app can key on?\05/27/2015 - 4:09pm
Andrew EisenYeah, we lost Libsyn quite some time ago. As such, no RSS or iTunes. We're working on finding a new (and cost effective) home but it's been really slow going.05/27/2015 - 4:07pm
hidannikThe last one on that feed was Feb 905/27/2015 - 4:05pm
hidannikThe feed is at superpac.libsyn.com05/27/2015 - 4:05pm
hidannikI ask because it hasn't shown up in my PocketCasts feed in a while. (I'm currently a month behind)05/27/2015 - 4:02pm
E. Zachary KnightAE, Loved your mom as the guest on your 30 Days of Netflix series. She is one interesting lady.05/27/2015 - 3:47pm
E. Zachary Knighthidannik, If you mean on iTunes, we are working to get it back up there soon. Otherwise, the show must go on. We record live every Saturday at 8pm Central05/27/2015 - 3:47pm
Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
 

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