PopCap's Unpleasant Horse Too Unpleasant for App Store

April 7, 2011

PopCap's new experimental studio, 4th & Battery, tried to launch its first title, an iOS game called Unpleasant Horse, on the Apple App Store. Unpleasant Horse is described as a colorful platformer where players bounce from cloud to cloud and on to the backs of flying ponies, who are sent plummeting to a gruesome demise because of badly placed meat grinders. Apparently, the free mature-themed game was a little too gruesome for Apple's taste. Apple rejected the app from the store, but PopCap's new studio is apparently appealing the decision.

A comical tweet on the studio's Twitter feed earlier today read "WTF? Apple rejected Unpleasant Horse cuz of 'mature content'? We thought horses dying in meat grinders was wholesome family entertainment!"

That post disappeared later in the day and was replaced with: "We're appealing, though (with a higher rating) and we'll hopefully have good news for y'all soon!"

Another post throws a joke in for fun: "Anyhoo, we still love Apple. Honest. We even had (and liked!) a Newton back in the day. Hope we get an appropriate rating for the game!"

I hope that Apple will approve the game so we can all enjoy it at some point.

Source: Joystiq

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Comments

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by Cheater87 on Thu, 04/07/2011 - 23:21.

How could that game NOT get a 17 and up rating?

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by beemoh on Fri, 04/08/2011 - 21:18.

I've never submitted anything to the App Store myself, so I'm only guessing here, but the phrase "We're appealing, though (with a higher rating)" implies to me that PopCap were able to apply an age rating to it when they submitted the game, and Apple felt they gave it the wrong one, and are probably playing it safe and axing the game wholesale, rather than giving it a higher rating than PopCap wants, or editing it themselves incorrectly.

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by Grif on Fri, 04/08/2011 - 02:45.

Maybe they could change it to where the meat grinders launch out skittles and rainbows when the horses fall in?

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Atlanta Video Games Examiner for examiner.com

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by Left4Dead on Fri, 04/08/2011 - 12:58.

It already does! Red Skittles!

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: PopCap's Unpleasant Horse Too Unpleasant for App Store

Submitted by airford on Fri, 04/08/2011 - 15:36.

Maybe that's the problem. If you don't represent all the Skittles colors then the PC police would brand you a colorist.

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DorthLous: I love how she plays the "I'm a parent, you're a gamer, you couldn't understand" card... I'm a parent and I find her position despicable...05/23/2013 - 4:16pm

E. Zachary Knight: She didn't address your questions because she doesn't have any answers.05/23/2013 - 3:38pm

Andrew Eisen: I replied to her comment. Maybe in a few weeks I'll get a reply.05/23/2013 - 3:24pm

Thomas Riordan: @Andrew Eisen To what bowling alley does she go that puts sexual images in the faces of 6 year olds?05/23/2013 - 3:17pm

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Imautobot: Sony's PS4 motto should be "We play games." Microsoft's should be "We play games, when we're not rewinding your tapes."05/23/2013 - 3:11pm

Andrew Eisen: Oh look, Dying Light was just announced For Everything But Wii U. That's 73.05/23/2013 - 2:06pm

james_fudge: Zippy: they said the same thing about Cell. How did that turn out.05/23/2013 - 1:28pm

Andrew Eisen: Need for Speed Rivals is coming out For Everything But Wii U - PS3, 360, PC, PS4 and Xbox One. That brings the grand total up to 72.05/23/2013 - 12:55pm

PHX Corp: http://wiiudaily.com/2013/05/microsoft-is-selling-the-wii-u-better-than-nintendo/ Wii U daily Opinion: Microsoft is selling the Wii U better than Nintendo05/23/2013 - 12:23pm

E. Zachary Knight: Zippy, they very well may be. But that will only last until they are released. At that time, they will be two generations behind.05/23/2013 - 11:14am

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MaskedPixelante: Looks like Gamepot is more willing to play ball than Square Enix. Wizardry 6+7 and 8 are available on GOG.05/23/2013 - 10:36am

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E. Zachary Knight: That is absolutely nuts there. As bad an experience XBox Indie Games was, the problems weren't with the self published side of things. Forcing a publisher onto independent studios is not going to help.05/22/2013 - 10:43am

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