Ubisoft: We Can Beat EA, Activision

April 8, 2011 -

Ubisoft CEO Yves Guillemot claims that his company has what it takes to overtake EA and Activision at some point in the future to become the world's leading publisher. Speaking to MCV, Guillemot said EA's decision to sell its stake in Ubisoft has left the company in a stronger position to grow its business.

"When they left it changed lots of things for us. We had a competitor owning a share of the company and we were always wary that they could decide they would go for the company - and that wouldn't have been welcome," Guillemot said. "The problem is that when you have the number one player in your company, you can't buy another company that would be in conflict with them or their strategy.

"So now we are totally independent again, we feel a lot better, we are number three and our goal is to beat those guys, EA and Activision, at some point. We got from number 25 to number three, so we think that we can continue and that it is possible to be number one. It's not certain, but we are taking the steps that we think will get us there."

Ubisoft is certainly a stronger company than it was even a few years ago, but it's debatable that it could overtake EA or Activision. EA has Madden, Tiger Woods, The Sims and countless best selling franchises. Activision has Call of Duty, Starcraft and World of Warcraft. It doesn't take a rocket scientist to figure out that both companies are tough to beat.

Source: MCV by way of C&VG


Comments

Re: Ubisoft: We Can Beat EA, Activision

Yes development houses need to protect their software. However Ubi implemented their DRM while thumbing their noses at their paying customers.

Thats not how you do it Ubi. How do you do it? I'm not sure yet, but I know you don't do it the way you did Ubi.

Re: Ubisoft: We Can Beat EA, Activision

Not with your BS DRM, Ubi.

Re: Ubisoft: We Can Beat EA, Activision

they won't overtake anyone with the shovelware they're pushing and that always on DRM.

without the financial backing they had, i bet they begin to fall fast given the way they'll milk every top name they have on below quality games.

Re: Ubisoft: We Can Beat EA, Activision

I dunno, they have a couple of excellent franchises on their side, as well.

Assassin's Creed, Tom Clancy, and Just Dance come to mind right away, while Michael Jackson: The Experience is selling like hotcakes on the Wii alone. No telling what's going to happen when it releases on the PS3 and Xbox next week.

And about the always-on DRM... Meh. Gotta protect your stuff somehow. It's annoying and mostly useless, yes. But better than nothing.

If you can think of a way to guarantee against piracy, while providing zero inconvenience to the people who buy your product... Well, that idea will make you a very rich individual.

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

"If you can think of a way to guarantee against piracy, while providing zero inconvenience to the people who buy your product... Well, that idea will make you a very rich individual."

This is all assuming that piracy is the problem and not a symptom of a larger problem.

-Greevar

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: Ubisoft: We Can Beat EA, Activision

Considering piracy and other copyright infringement is the main reason for the existence of DRM in the first place, yeah, I'd say it's the problem.

I don't see how piracy can be a symptom, let alone what a larger problem would entail, but I'm sure you'd love to enlighten me.

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

piracy itself is both a problem and a symptom.

in its original form its the problem, but when the companies throw down impossible or just BS copyright protection it becomes a symptom as the consumers begin to rebel against this over zealous and often annoying block of their legitimate rights to the product that was purchased.

hence the debate on the ownership of a game/program, and how officially we only "lease" them rather than actually purchase.

so basically its a symptom of its own creation by the companies attempts to stop it.

Re: Ubisoft: We Can Beat EA, Activision

Getting pretty off topic here, but we have never been able to 'own' a game that you fork out money for over the counter of a high street store.  Because ownership of the game itself would mean ownership of the copyright that goes along with it.

 

Thats not to say that the EULAs these days arent getting laughably ridiculous, largely unenforceable and feel anti-consumerist, of course.

Re: Ubisoft: We Can Beat EA, Activision

not the title, or resale rights no.

but at one time modifying the games however we felt was pretty permissible as long as it didn't get sold or damage some other aspect of the title or is proprietary holders.

now its outright illegal to even consider such a thing unless given signed and noterized permission.

Re: Ubisoft: We Can Beat EA, Activision

Well, its never illegal to CONSIDER anything. And US courts have already found in favour of modification and even reverse engineering of other people's code if and when it falls under 'fair use'.  Waaay back in the 80s people didnt put particularly lengthy copyright statements on their games but that didnt mean we owned them either.  But to be quite honest modification is not the first thing that springs to my mind when I think of the rights of ownership anyway.

 

Re: Ubisoft: We Can Beat EA, Activision

Going back to the original topic, if it weren't for piracy, would we really need DRM in the first place? Would it be fair to say that if we eliminated piracy altogether, any sort of DRM would cease to be necessary?

"Power means nothing without honor and pride."

 http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

on the DRM, Ubi's method is pretty much the exact opposite of what will prevent piracy in most regards as it serves primarily to piss off the consumer rather than stop the pirates.

 

as for the AC and TC titles, thats what i meant when i said they're milking their big name titles.

they'll slap Tom Clancy on just about anything these days just to squeeze sales out of sub par or really bad games, and who knows what's going to happen with the AC name next at this rate.

AC2 to ACB is a fine example, granted they did a good job this round with a rushed out sequel, but it'll get stale fast if they keep it up and continue to try the Activision/CoD thing by trying to push a new sequel out every 12 months.

 

 

Re: Ubisoft: We Can Beat EA, Activision

I'll concede the DRM thing, since I don't use my PC for gaming that much, and don't have to deal with it nearly as much as most others.

But I stand by my point that Ubisoft has some good franchises behind it. I personally think they could get away with milking AC like Activision does. Firstly, because all the single-player campaigns are longer than 6-8 hours long, and secondly, the multiplayer in ACB is both more balanced, and much more fun than any CoD I've played. Tom Clancy is getting back into the groove, as well. Ghost Recon: Future Soldier looks like it's shaping up fairly nicely, GR for the 3DS is a pretty cool strategy game, as well. The last Splinter Cell was freaking awesome, too. All they have to do is keep up the momentum they've regained recently.

If Activision and EA can get away with making the same game year after year, Ubisoft can get away with making the same BETTER game year after year.

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Re: Ubisoft: We Can Beat EA, Activision

may not be 'pirate proof' but persson might be on to something with the way he set up minecraft.

 
Forgot your password?
Username :
Password :

Poll

Should 'Hatred' have been removed from Steam Greenlight?:

Shout box

You're not permitted to post shouts.
Papa Midnighthttp://arstechnica.com/gaming/2014/12/drm-glitch-leaves-new-max-payne-3-buyers-temporarily-in-the-lurch/12/22/2014 - 11:55am
MaskedPixelantehttp://www.kanzenshuu.com/2014/12/22/j-stars-victory-vs-ps3-ps4-vita-international-plus-version/ J-Stars is coming to North America.12/22/2014 - 9:36am
Matthew Wilsonhttp://www.businessinsider.com/xbox-one-virtual-reality-headset-will-compete-with-oculus-rift-2014-12 can a xbo even handle doing vr?12/21/2014 - 10:48pm
PHX Corp@Adam802 We'll break out the popcorn in June12/19/2014 - 9:23pm
ZippyDSMleeMaskedPixelante: I'm itching to start it too but I will wait till the patch goes live. >>12/19/2014 - 7:52pm
Adam802Leland Yee and Jackson get trial date: http://sfbay.ca/2014/12/18/leland-yee-keith-jackson-get-trial-date/12/19/2014 - 5:24pm
MaskedPixelanteNevermind. Turns out when they said "the patch is now live", they meant "it's still in beta".12/19/2014 - 5:07pm
MaskedPixelanteSo I bought Dark Souls PC, and it's forcing me to log into GFWL. Did I miss something?12/19/2014 - 5:00pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2014/12/republicans-may-have-plan-to-save-internet-providers-from-utility-rules/ this is intreasting. congress may put net nutrality in to law to avoid title 2 classification12/19/2014 - 2:45pm
Matthew Wilsonhttp://www.polygon.com/2014/12/19/7421953/bullshit-cards-against-humanity-donated-250k-sunlight-foundation I have to admit I like the choice o organization. congrats to CAH.12/19/2014 - 1:51pm
E. Zachary KnightIf you are downloading a copy in order to bypass the DRM, then you are legally in the wrong. Ethically, if you bought the game, it doesn't matter where you download it in the future.12/19/2014 - 12:06pm
InfophileEZK: Certainly better that way, though not foolproof. Makes me think though: does it count as piracy if you download a game you already paid for, just not from the place you paid for it at? Ethically, I'd say no, but legally, probably yes.12/19/2014 - 11:20am
ZippyDSMleeAnd I still spent 200$ in the last month on steam/GOG stuff sales get me nearly every time ><12/19/2014 - 10:55am
ZippyDSMleeMaskedPixelante:And this is why I'm a one legged bandit.12/19/2014 - 10:51am
ZippyDSMleeE. Zachary Knight: I buy what I can as long as I can get cracks for it...then again it I could have gotton Lords of the Fallen for 30 with DLC I would have ><12/19/2014 - 10:50am
MaskedPixelantehttp://www.joystiq.com/2014/12/19/marvel-vs-capcom-origins-leaving-online-storefronts-soon/ Speaking of "last chance to buy", Marvel vs. Capcom Origins is getting delisted from all major storefronts. Behold the wonders of the all digital future.12/19/2014 - 9:59am
MaskedPixelanteSeriously, the so-called "Last Chance" sale was up to 80% off, while this one time only return sale goes for a flat 85% off with a 90% off upgrade if you buy the whole catalogue.12/19/2014 - 9:37am
E. Zachary KnightInfophile, Tha is why I buy only DRM-free games.12/19/2014 - 9:37am
MaskedPixelanteNordic is back on GOG for one weekend only. And at 85% off no less, which is kind of a slap in the face to people who paid more during the "NORDIC IS LEAVING FOREVER BUY NOW OR FOREVER HOLD YOUR PEACE" sale, but whatever...12/19/2014 - 9:28am
InfophileRe PHX's link: This is one of the reasons the digital revolution isn't all it's cracked up to be. There's also the flip side where Sony can block access to games you've bought if they ban your account for unrelated reasons. All power is theirs.12/19/2014 - 8:52am
 

Be Heard - Contact Your Politician