Ubisoft: We Can Beat EA, Activision

Ubisoft CEO Yves Guillemot claims that his company has what it takes to overtake EA and Activision at some point in the future to become the world’s leading publisher. Speaking to MCV, Guillemot said EA’s decision to sell its stake in Ubisoft has left the company in a stronger position to grow its business.

"When they left it changed lots of things for us. We had a competitor owning a share of the company and we were always wary that they could decide they would go for the company – and that wouldn’t have been welcome," Guillemot said. "The problem is that when you have the number one player in your company, you can’t buy another company that would be in conflict with them or their strategy.

"So now we are totally independent again, we feel a lot better, we are number three and our goal is to beat those guys, EA and Activision, at some point. We got from number 25 to number three, so we think that we can continue and that it is possible to be number one. It’s not certain, but we are taking the steps that we think will get us there."

Ubisoft is certainly a stronger company than it was even a few years ago, but it’s debatable that it could overtake EA or Activision. EA has Madden, Tiger Woods, The Sims and countless best selling franchises. Activision has Call of Duty, Starcraft and World of Warcraft. It doesn’t take a rocket scientist to figure out that both companies are tough to beat.

Source: MCV by way of C&VG

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