Playfish Killing Three Facebook Games for Underperformance

April 12, 2011 -

Despite still garnering around 40,000 daily visits, several Playfish games are getting the axe. The wholly owned EA Facebook developer says that it will close several games because they are no longer garnering the kind of traffic they deem as "good." The games, Pirates Ahoy, Poker Rivals and Gangster City will each go offline on June 7. Playfish urges users to spend their "Playfish cash" on its other games.

The firm, owned by Electronic Arts, said the trio of games "are no longer performing at a level in which they can continue to be supported."

According to data gathered by InsideSocialGames suggests that there is still consumer interest in these games. Pirates Ahoy, for example, still has around 40,000 daily active users and attracts approximately 267,000 customers per month.

Will EA take the same tact it has taken in the past with MMO's with social games - a sector that it probably does not have much familiarity with? We'll see but it doesn't look good for fans of Playfish's social games..

Source: Develop


Comments

Re: Playfish Killing Three Facebook Games for ...

I think a lot of developers would kill for 40k daily active users on their web game.

Re: Playfish Killing Three Facebook Games for ...

Dear EA,

Send those "267,000 customers per month" that you no longer want in my direction.

- Left4Dead

Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: Playfish Killing Three Facebook Games for ...

"Wipe them out. All of them."

Re: Playfish Killing Three Facebook Games for ...

who cares? 

Re: Playfish Killing Three Facebook Games for ...

Probably the "40,000 daily active users."

 

Andrew Eisen

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