Survey: Canadians Warming Up To Streaming Content

April 12, 2011 -

According to a survey in the latest edition of Digital Life Canada quarterly, more Canadian TV's are ready for Internet movie content. Further, game consoles (Xbox 360, PS3 and Wii) are in nearly half of Canadian Internet-enabled households. Of these, over half are Internet enabled and connected to the living room TV for online gaming and movies. Around 23 percent of Canadian households connect a laptop or another computer to their main TVs (8 percent all the time, 15 percent sometimes) when they need to watch something on the big screen.

In total, over one-third (35 percent) of TVs in Canadian households are connected to the Internet at least some of the time, either via game consoles or laptops, and 47 percent of Internet using Canadians say that they now prefer to rent movies online rather than going to the video store (up from 33 percent from a year ago).

Among Internet-connected Canadians under 35, a majority (51 percent) say they have connected a laptop or an Internet-enabled game console to their TVs. According to the study, 80 percent of Canadians are aware that Netflix is available and 8 percent of those people used the free trial at some point; Netflix is expecting to cross the 1 million paying subscriber threshold by this summer. Another Internet-based movie service, Cineplex, was also familiar to 17 percent of respondents, with one-in-ten claiming to have used the service.

The findings come from the SRG's independent Digital Life Canada syndicated study, and are based on quarterly interviews with 1,000 respondents 12 years old and and older. The latest round of interviews were conducted in early January 2011.

Why does this study matter? Well it shows that usage based billing is a horrible idea in Canada where streaming movie and television are just now gaining a foothold.

Source: SRGNet


Comments

Re: Survey: Canadians Warming Up To Streaming Content

This is great news. I prefer to rent movies on Amazon VoD and plan to buy one more roku streaming player at best price from Amazon.com.

Re: Survey: Canadians Warming Up To Streaming Content

I can guarantee you those numbers would be even higher if we didn't have such fucking horrible usage caps.  Seriously, the biggest cap you can get from Rogers cable Internet is 175 GB and that's only with the top tier 50 Mbps plan that's $100/month.  If you want something more reasonably priced, like say 10 or 15 Mbps, you get stuck with a 60 or 80 GB cap respectively.  TekSavvy just raised their caps from 200 GB to 300 GB to celebrate the (temporary) defeat of UBB about a month ago, but only if you're among the lucky 5% of Canadians who has access to their services.  Even fucking Comcast has higher caps.  We're a fucking backwater when it comes to Internet access, though nobody will admit it.

Re: Survey: Canadians Warming Up To Streaming Content

What you means is that it shows UBB is horrible for Canadian consumers, great for Canadian telecoms. 

 
Forgot your password?
Username :
Password :

Poll

EA has shuttered Maxis (The Sims, SimCity). Should it keep the Maxis name alive?:

Shout box

You're not permitted to post shouts.
Andrew EisenAs I've said twice already, yes, strides in one area do not absolve anyone from criticism over where else they're falling short.03/06/2015 - 3:04pm
ZippyDSMleeI know I know one thing is not the other. Still worth nagging about.I still do not see why they do not put in body sliders and elt people make thier own body types....I'd do fat/pudgy or chibi befor I do ultra generic prefect body......03/06/2015 - 2:59pm
Andrew EisenAgain, yes, it's dumb that there's no offline mode and that's certainly something worthy of criticism but that does not make any positive moves Blizzard makes any less positive. A bummer that the issue that's more important to you wasn't addressed? Sure.03/06/2015 - 2:46pm
ZippyDSMleeBut...but... but my butthurt!!111 LOL :P03/06/2015 - 2:45pm
Andrew EisenLike everyone else, Blizzard isn't perfect but that's no reason not to give it a thumbs up when it does something cool. It also, of course, does not mean it gets a free pass on everything else.03/06/2015 - 2:36pm
ZippyDSMleeAndrew Eisen: More poeple wanted offline mode for D3 on the PC tho.......03/06/2015 - 2:32pm
Andrew EisenBlizzard listens to feedback and adds a female character to Overwatch with a different body type. Good on ya, Blizzard! http://www.gamespot.com/articles/new-overwatch-characters-revealed-beta-starts-this/1100-6425737/03/06/2015 - 2:19pm
PHX Corphttp://kotaku.com/something-is-wrong-with-resident-evil-revelation-2s-se-1689843368 Something's Wrong With Resident Evil's Season Pass On PS403/06/2015 - 12:31pm
Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
 

Be Heard - Contact Your Politician