According to a survey in the latest edition of Digital Life Canada quarterly, more Canadian TV’s are ready for Internet movie content. Further, game consoles (Xbox 360, PS3 and Wii) are in nearly half of Canadian Internet-enabled households. Of these, over half are Internet enabled and connected to the living room TV for online gaming and movies. Around 23 percent of Canadian households connect a laptop or another computer to their main TVs (8 percent all the time, 15 percent sometimes) when they need to watch something on the big screen.
In total, over one-third (35 percent) of TVs in Canadian households are connected to the Internet at least some of the time, either via game consoles or laptops, and 47 percent of Internet using Canadians say that they now prefer to rent movies online rather than going to the video store (up from 33 percent from a year ago).
Among Internet-connected Canadians under 35, a majority (51 percent) say they have connected a laptop or an Internet-enabled game console to their TVs. According to the study, 80 percent of Canadians are aware that Netflix is available and 8 percent of those people used the free trial at some point; Netflix is expecting to cross the 1 million paying subscriber threshold by this summer. Another Internet-based movie service, Cineplex, was also familiar to 17 percent of respondents, with one-in-ten claiming to have used the service.
The findings come from the SRG’s independent Digital Life Canada syndicated study, and are based on quarterly interviews with 1,000 respondents 12 years old and and older. The latest round of interviews were conducted in early January 2011.
Why does this study matter? Well it shows that usage based billing is a horrible idea in Canada where streaming movie and television are just now gaining a foothold.