Although the horror of not being able to play the single player versions of BioWare’s Dragon Age: Origins is now apparently over (see this Blue’s News story), for four days gamers were greeted with all kinds of problems every time they fired up a game because of DRM server problems. This is not the way to curry favor among consumers, but it is a good way to get a class action lawsuit or (at the very least) an online petition. The problem, which began over this past weekend, was called an "unidentified failure" of the game’s servers rendered players unable to use their downloaded content.
BioWare explained the problem on its forums: "Over the April 9, 2011 weekend, some of our Dragon Age: Origins content servers experienced an as yet unidentified failure."
"As a result, users began to experience error messages when attempting to access their downloadable content, indicating that the DLC was unauthorized," it added, saying, "We apologize for the inconvenience and are currently investigating and working to resolve the issue on our end."
Users were not pleased – in fact it would be fair to say that they were pissed off and agitated beyond belief.
On the plus side, BioWare seems to have fixed the problem. The moral of the story is that your DRM solution shouldn’t mess with the single player portion of your game. If you need a reference, simply ask Ubisoft.