Stardock Comments on GamersGate Criticism

April 14, 2011 -

Brad Wardell, president and CEO of Stardock (the company that used to own Impulse before selling it off to GameStop), has struck back at GamersGate for comments its CEO said about Impulse. GamersGate CEO Theo Bergquist recently described Stardock's Impulse digital distribution service as "an outdated distribution platform", and implied that the recent purchase by GameStop had been at "a bargain."

Speaking to IndustryGamers, Wardell suggested that the comments from GamersGate were simply a competitor throwing punches at another competitor.

"In my experience, especially when a company CEO is criticizing another company, you usually learn a lot more about the company doing the criticizing," said Wardell. "I'm not a marketer but I know enough from being in this industry for years, and usually you punch up. You don't punch down."

"His criticism of our technology is kind of a 'neener- neener' thing. He runs a web store and there's nothing wrong with that, but technologically Impulse and GamersGate are not the same sort of thing. But what surprised me the most was his comments about the revenue, suggesting that Impulse wasn't that valuable," Wardell continued.

"I assumed that everyone was incredibly profitable at this... so it surprised me and made me wonder if maybe these profit margins are only relevant to digital distributors who are running actual platforms like Impulse or Steam, where the entire experience is provided. Steam and Impulse are essentially the App Store model whereas GamersGate is more like Direct2Drive."

"I would have assumed if GamersGate was getting bought that they would get tens of millions of dollars from it, even though we're pretty sure we have a larger market share than they do. So it made me question if GamersGate is doing as well as I assumed they were," concluded Wardell.

Source: GI.biz


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Re: Stardock Comments on GamersGate Criticism

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Matthew Wilsonalso, it looks like sony finally got a clue http://www.vg247.com/2014/11/26/sony-comes-to-senses-at-last-admits-playstation-is-going-to-save-it/11/25/2014 - 10:56pm
Matthew WilsonI wont say them, but there are other sites beyond youtube. it was a good move by HBO.11/25/2014 - 10:55pm
Papa Midnighthttp://www.pcgamer.com/dark-souls-to-move-from-gfwl-to-steam-a-month-later-than-expected/11/25/2014 - 10:30pm
Papa MidnightMatthew Wilson: Considering ContentID, I can't imagine that would necessarily be a problem for HBO.11/25/2014 - 10:19pm
Matthew Wilsonthey know if they dont, someone will.11/25/2014 - 8:40pm
Sora-ChanIt's a HBO show, which to be honest, considering it's HBO, it's actually surprising they even put any up on youtube.11/25/2014 - 8:36pm
Andrew EisenI imagine they hope the clips they do host (some of which are rather long) are enough to entice viewers to watch the show on whatever channel it airs on.11/25/2014 - 5:54pm
MaskedPixelanteIt's odd that these videos are missing from the official Last Week Tonight page.11/25/2014 - 5:51pm
Andrew EisenRelevant or not, the guy's pretty darn entertaining.11/25/2014 - 4:58pm
WonderkarpJohn Oliver : Corporations On Twitter https://www.youtube.com/watch?v=rG_7xur1iRc I feel like this is relevent11/25/2014 - 4:53pm
WonderkarpBurt Macklin, Anthropologist. I look forward to Jurassic Parks and Recreation.11/25/2014 - 4:36pm
Andrew EisenYep.11/25/2014 - 4:16pm
E. Zachary KnightDid Jaws 3 take place in a theme park?11/25/2014 - 4:14pm
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Matthew Wilsondoes not shock me. people have been representing this as right vs left, but in truth its more like left vs even more left. better put is social libertarianism vs liberal moralism.11/25/2014 - 2:36pm
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