Apple and Google Steal Video Game Market Share

April 15, 2011 -

Apple and Google have stolen 8 percent of the overall video game market, according to analysis by Flurry, an analytics and recommendation service for mobile apps. The analysis is based on publicly available data as well as its own data. Apple and Google now have about 34 percent of the market revenue as well, says the research firm.

A year ago, Flurry claimed that iOS devices garnered about 5 percent of the U.S. video game market from 2008 to 2009. Now with three iOS devices and millions of Android OS devices on the market, it is easy to see why these mobile devices grew as much as 8 percent in the 2009 to 2010 period.

"The magnitude of disruption is increasing, in particular within the portable gaming category," said Peter Farago, vice president of marketing at Flurry.

Indeed. Everyone's lunch is being eaten by mobile devices and software applications sold in various App Stores.

In 2011, Flurry predicts continued smartphone and tablet growth, driven by the launch of the iPad 2, iPhone on Verizon, and future hardware releases on both Android and Apple platforms.

Source: VentureBeat


Comments

Re: Apple and Google Steal Video Game Market Share

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. It is one of the tops sites which is widely used by many people. Fans of Google's other services, such as Gmail and Google Calendar, say they like the way Google+ works across many of Google's existing products. AI is a commercial endeavor by Google to spark innovation in the android community. Getting educators involved is just a smart way to get credibility behind the whole thing.  The whole project is about money, don’t be naive. Making the apps in AI won’t change Google Market Team’s approval procedures. If anything AI apps are safer as the code is not known to be hackable. There won’t be any malicious code for the most part. Increased market integration is one of our main strategic goals. Search Engine Optimization Spokane can describe how much different markets are related to each other.

Re: Apple and Google Steal Video Game Market Share

A company dedicated to promoting the mobile app market releases a report showing how it's expanding at the expense of other markets? I'm shocked.

Parallax Abstraction
Ottawa, Ontario, Canada

Parallax Abstraction
Ottawa, Ontario, Canada

Re: Apple and Google Steal Video Game Market Share

What I would really be interested in knowing is how much of that is market share they took from other platforms and how much of that is market share they created with their new platform.

Re: Apple and Google Steal Video Game Market Share

^This. It's not "stealing" unless you're actively drawing businesses away.

Re: Apple and Google Steal Video Game Market Share

Not to mention only if they're really in the same market. Mobile gaming feels like a different model and a different market from console, PC, and handheld games. The closest there is to mobile gaming is the indie gaming market on the PC and 360. The indie games lack a publisher and the advantages and disadvantages that come with them: standards because money needs to be made when advertising and publishing is said and done, more risks taken in design or story to find that vein of sales gold because its an independant venture, etc.

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