Enterbrain: Quake Has Impact On Japanese Sales

According to data from Japanese research firm Enterbrain, the Japanese game industry has been hurt badly by the March 11 disaster. Enterbrain CEO Hirozaku Hamamura showed a slide at a Tokyo seminar last Friday (translated by Andriasang) detailing the loss. Hamamura explained that the bulk of lost sales were due to the numerous game delays because of the earthquake. He mentioned games such as Yakuza Of The End, Steel Diver and Dead Or Alive Dimensions. Japanese publication Sankei News estimate that 7.3 billion yen (88.56 million USD) has been lost by the video game industry in the weeks since natural disasters in Japan.

The good news, according to Hamamura, is that the market is to likely to recover quickly because most of the delayed titles will see release in the coming weeks. Hamamura also added that the movie industry tends to do well following natural disasters, typically seeing a 120 – 140 percent expansion as people seek out simple escapism to take their minds off more serious matters.

Source: Andriasang by way Edge

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One comment

  1. 0
    Kincyr says:

    that really goes without saying, as disasters tend to put priorities in perspective (did I phrase that right?)

    岩「if Phyllis Schlafly wants to undo Women’s Rights, she should lead by example and get back in the kitchen」

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