Report: U.S. Retailers Lower Price of Wii

April 18, 2011 -

While rumors last week indicated that Nintendo might slash the price of the Wii console to $150, retailers around the country seem to have taken the matter into their own hands. What we do not know is if these price cuts are sanctioned by Nintendo or if retailers simply decided to slash the price to move stock. Whatever the reasons, the Wii is available at a number of retail outlets for $169.99. Best Buy was apparently the first retailer to list the lower price sometime on Friday, but others soon followed.

Now retailers such as GameStop, Target, Toys 'R' Us, and Amazon have listed the Wii at the same price. Walmart has lowered the price of the white Wii system to $179.

We do not know if this is a permanent price drop, sanctioned by Nintendo, or simply an indication that retailers are losing confidence in the Wii (the latter is doubtful). We will wait and see what happens, but if you do not already own a Wii now is as good a time to buy one as any.

Source: Gamasutra


Comments

Re: Report: U.S. Retailers Lower Price of Wii

"My aunt and uncle just bought a Wii and I must say it is great fun. They have signed up for netflix and streaming movies is great, the games were pretty fun and they can actually be a workout too."

I bought roku xds streaming player 1080p and signed up for netflix and must say streaming movies on this box is great.

Re: Report: U.S. Retailers Lower Price of Wii

Rumors suggest that Nintendo has authorized a price drop down to $150, possibly to coincide with a new home console announcement at E3.

I'm not sure it's true, but I want to believe it.  I like the Wii, but it's time for Nintendo to give us a better console.  If the OTHER rumors are true (better motion controls than Kinect or Move, full 1080p, full backwards compatibility with the Wii), then it'll bury everything in it's path if it's priced decent.

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With the first link, the chain is forged.

--- With the first link, the chain is forged.

Re: Report: U.S. Retailers Lower Price of Wii

I very much agree with you. However, Nintendo's already proven they don't NEED better hardware. They dominated the console war for 4 years. While the PS3, while the most superior system on the market spec-wise, is just now hitting its stride.

And I find it hilarious that the Xbox 360 and the PS3 have to resort to copying the gimmicks of an "inferior" system just to compete.

And Nintendo is the only company whose products I feel comfortable buying upon first release, without having to wait for them to iron the bugs out.

Meanwhile, I just sent off my Xbox 360 Elite for the 4th time to be repaired.

I love irony.

Although, I do agree that if Nintendo can do what it did with the Wii using cutting edge hardware, then yeah, there's nothing that can stop it.

"Power means nothing without honor and pride."

http://grifsgamereviews.blogspot.com My video game review site.

Re: Report: U.S. Retailers Lower Price of Wii

Again, I'm totally with you.  However, a large part of the Wii's success was the price differential between Wii and the PS3/360.  That price differential is nowhere near what it used to be, and sales HAVE been in decline for a bit.  Yeah, it's still the most popular console - and by a VERY large margin - but, as you said, the PS3 is finally hitting it's stride.  Now that it's priced properly, if they'd actually make fun games on it instead of concentrating solely on FPS games that don't offer anything different than every other FPS out there (not to mention PC FPS's are still very superior), there's nothing to draw in enough people.  The 360 has still been very popular, even though it isn't reliable.  If they do make a Wii successor that's a graphical powerhouse, that would end, I do believe.

---

With the first link, the chain is forged.

--- With the first link, the chain is forged.

Re: Report: U.S. Retailers Lower Price of Wii

By creating a console with trailing edge tech, Nintendo managed to make the Wii low cost but still very functional for their intended market. It cannot be stressed enough how smart it was for them to go with proven technology that they could sell for a profit on day one. Sony and Microsoft would need to sell a significantly larger volume of hardware to earn as much money as Nintendo has with the Wii, because they were selling at a loss.

A lot of people complained about the lack of 1080p output on the Wii, but when the Wii launched, HDTVs were not commonplace. They've still got a long ways to go before HD is the norm. But if they launch a new console next year, the cost of providing a console with high end graphics and HD outs will be fairly trivial.

In fact, I fully expect that the next Nintendo Console will be equivailent in most regards to the PS3 or XBox, will have at least one killer new feature that they don't, and will probably roll out for the same price or less than the PS3 or XBox without having to resort to selling at a loss. And that's good business. 

Re: Report: U.S. Retailers Lower Price of Wii

So basically you're saying that Nintendo may have even won the next generation already due to their patience.

Re: Report: U.S. Retailers Lower Price of Wii

Won might be too strong a term; they still need to compete with software and Nintendo still has a lot of strides to make to catch up the kind of 3rd party titles that are coming out on the XBox and PS3 -- though a lot of that has more to do with developers wanting to work on a platform with more horsepower than anything else.

But realistically, Nintendo is the only one of the three big companies that only does games. All of their energy is focused on this race and that's a dedication that neither Sony or Microsoft can match. Nintendo has given up on some of the more flawed thinking that plateaued in the PS2/XBox/Gamecube generation that more power is the only way to go; the wisdom in their thinking is evidenced in their relative success in the current race, and how their competitors have really scrambled to mimic their strategies. (Sony has been particularly bad in this arms race, first with the Sixaxis and then with the Move, both of which have been much too little, much too late. Microsoft's entry with the Kinect represents much more sophisticated competition, even though it's still a derivative strategy. That's another coversation though.)

Really, to break it down, Nintendo is in a very good position in the market; they're riding the coattails of a succesful console, one with a wider base of popularity than either Sony or Microsoft. They're likely to persue the same strategy again -- disrupting the market with a few key new ideas and a low pricepoint, and if the execute it well (which is totally within their ability), it'll make the PS3 and XBox look a little out of date, and silly for their pricing model. And because it'll be the Next New Thing, Nintendo will be forcing their competitors to find a way to respond, either in terms of add ons (which are historically never a great way to expand the life of a console), a new console (which will make Sony and Microsoft look bad for abandoning their long-vision strategies), or with new services (which might be difficult without disrupting existing tech).

This makes Nintendo popular with their customers (who probably feel they've gotten their 'fill' from the Wii) and their investors (who have seen nothing but upward trends from Nintendo in regards to making money), but it doesn't exempt them from making mistakes or acting arrogantly. Nintendo surrendered themselves from a very strong position before, when moving from the SNES to the N64, for very poor business reasons, even after they'd thoroughly trashed their then-current competition (Sega), and the result bred a pretty vicious rival (Sony). If they act too cautiously, they won't make big gains in the market, and if they dare too much and fail, they'll lose standing (like with the VirtualBoy). Their history makes them more likely to succeed -- they know what they're doing -- but there's always room for mistakes, especially in a young, bleeding edge industry.

Re: Report: U.S. Retailers Lower Price of Wii

"Nintendo surrendered themselves from a very strong position before, when moving from the SNES to the N64, for very poor business reasons, even after they'd thoroughly trashed their then-current competition (Sega), and the result bred a pretty vicious rival (Sony)."

This isn't ENTIRELY accurate.  You're neglecting to mention that the CD technology for the PS1 was SUPPOSED to be used for the N64, with Sony manufacturing the CD portion of the system.  After a prototype was developed, Sony demanded a small portion of game sales for every game sold for the system.  Nintendo, seeing Sony (rightfully) as nothing more than a hardware manufacturer in this particular transaction, balked, and Sony took their CD tech with them, leaving Nintendo two choices - find a new manufacturer and start all over again, or go with another cartridge-based system.

In the meantime, Sony developed the PS1 with what they had left over from that prototype.  Sony was able to capitalize on the tough choice Nintendo had to make.  Nintendo really couldn't win at that point, no matter what they chose, as the N64 would have been delayed if they went with CD's, which wouldn't have been a good thing.

---

With the first link, the chain is forged.

--- With the first link, the chain is forged.

Re: Report: U.S. Retailers Lower Price of Wii

Pretty much. There is not a lot of room for improvement to the PS3 and 360's graphic capabilities without significantly increasing their retail price. With Nintendo coming in early with technology comparable to the 360 and PS3, they will have made a huge step toward rataining their dominance.

E. Zachary Knight
Divine Knight Gaming

Re: Report: U.S. Retailers Lower Price of Wii

My aunt and uncle just bought a Wii and I must say it is great fun. They have signed up for netflix and streaming movies is great, the games were pretty fun and they can actually be a workout too. When is the last time you lost weight from palying too much video games?

I don't know that I would buy one, but my aunt and uncle are definitly NOT gamers yet so far they seem to be enjoying the device.

 
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