EMA Proud of Retailers for Video Game Ratings Enforcement

April 21, 2011 -

Bo Andersen, President & CEO of the Entertainment Merchants Association today applauded the efforts of video game and DVD retailers in enforcing ratings systems and keeping adult material out of the hands of teenagers. Both groups did pretty well in the latest "undercover shop" by the Federal Trade Commission, which seeks to identify the level of ratings enforcement by leading video game, DVD, music retailers and movie theaters. Andersen said,

"[The] EMA is pleased with the leading performance of its members in enforcement of the video game ratings and the significant improvement in enforcement of the DVD ratings. The credit for these improvements goes to the individual retailers who have made ratings enforcement a part of their corporate culture, and in the case of video games, the ESRB and their ESRB Retail Council."

"These numbers demonstrate once again that industry self-regulation can and does work, and there is no need for punitive government regulation, such as the California video game law that EMA and the Entertainment Software Association are currently challenging in the U.S. Supreme Court."


Comments

Re: EMA Proud of Retailers for Video Game Ratings ...

I'd rather we convert the parents by letting them know it's not the end of the world if their kids are playing M-rated games than telling them that retailers will do their job for them. If we focus on debunking the junk science, we can convince the parents that their kids' interest in violent games and other entertainment is just a natural part of growing up. Over the last decade, people like Jack Thompson and Common Sense Media have worked hard at convincing people that they are bad parents if they let their kids play violent games, and we need to work at undoing that stigma.

And can we end the secret shopper surveys already? With all this talk about where to cut the budget, we can at least save some cash if we drop this and defund the FTC in general.

Re: EMA Proud of Retailers for Video Game Ratings ...

Too bad the s%(twanks won't listen to this because it means they are neither NEEDED nor WANTED!

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: EMA Proud of Retailers for Video Game Ratings ...

But it strenthens our side, and encourages their supporters, the parents, over to us. They need realize that with industry regulation, they have more control over the content their children access, than with government regulation.

It's the parents we need to convert.

 
Forgot your password?
Username :
Password :

Poll

Did you get a new video game for Christmas?:

Shout box

You're not permitted to post shouts.
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/12/27/did-kim-dotcom-help-get-xbox-live-and-psn-back-online-yesterday12/28/2014 - 6:13pm
MaskedPixelanteHyrule Warriors pre-order DLC appears to be live for all.12/28/2014 - 2:46pm
Matthew WilsonI meant from a organizational pov end users get it in contract, but any site that would want to use it for 2 factor would have to pay alot of money12/27/2014 - 5:35pm
IanCSMS is expensive? In what country? I get something stupid a month on my contract. I think it might even be unlimited.12/27/2014 - 5:32pm
Matthew WilsonI am still amazed that 2 factor authentication has not become the norm yet. I get sms is expensive, but Google authanacator api is free for any website to use.12/27/2014 - 5:11pm
PHX Corphttp://techcrunch.com/2014/12/27/anonymous-leaked-a-massive-list-of-passwords-and-credit-card-numbers/ Guys change your passwords: Anonymous Leaked A Massive List Of Passwords And Credit Card Numbers12/27/2014 - 3:25pm
Matthew WilsonThis is impressive video editing. basketball tricks with a basketball. https://www.youtube.com/watch?v=OhCQeFX9GSg#t=18112/27/2014 - 2:01pm
MaskedPixelanteDude was at the center of a pretty serious plagiarism scandal back in 2011, and it was widely known he ripped off other musical pieces well before that.12/27/2014 - 9:33am
Kajex@Masked Right, because his work actually composing music for several Metroid games necessitated plagiarism.12/27/2014 - 9:04am
MaskedPixelanteI can't believe Kenji Yamamoto got another job. Then again, his job on Smash was "musical arrangment", so copying other people's work is right up his alley.12/26/2014 - 9:31pm
Matthew Wilsonthe company that hosts it is a cyber security firm, and from what I understand it is the data they they see just shown publicly.12/26/2014 - 8:22pm
Wonderkarpa question about that website, Matthew...how does it know its a cyberattack or not12/26/2014 - 8:06pm
Matthew Wilsonfor those intreasted in seeing cyber attacks in real time check out this site. http://map.ipviking.com/12/26/2014 - 7:51pm
PHX Corp@MP you can add me on XBL and Nintendo Network if you want, I go under TrustyGem(Same gamertag as on Steam)12/26/2014 - 2:01pm
CMinerI blame North Korea.12/25/2014 - 11:49pm
MechaTama31For the last few weeks, the GP site fails to load about 2/3 of the times I try.12/25/2014 - 11:13pm
MaskedPixelanteOK, is GP having trouble loading for anyone but me?12/25/2014 - 9:21pm
Matthew Wilsonits a bunch of script kiddies. ddosing is one of the easiest thing to do,and most companies can not stop it sadly.12/25/2014 - 5:05pm
MaskedPixelanteI like Nintendo as much as the next person, they're pretty much the only company putting out the games I want to play, but that was pretty embarassing to have NNID go down due to overuse.12/25/2014 - 4:35pm
MaskedPixelanteSee? It's NOT a repeat of last year's fiasco.12/25/2014 - 4:22pm
 

Be Heard - Contact Your Politician