EMA Proud of Retailers for Video Game Ratings Enforcement

April 21, 2011 -

Bo Andersen, President & CEO of the Entertainment Merchants Association today applauded the efforts of video game and DVD retailers in enforcing ratings systems and keeping adult material out of the hands of teenagers. Both groups did pretty well in the latest "undercover shop" by the Federal Trade Commission, which seeks to identify the level of ratings enforcement by leading video game, DVD, music retailers and movie theaters. Andersen said,

"[The] EMA is pleased with the leading performance of its members in enforcement of the video game ratings and the significant improvement in enforcement of the DVD ratings. The credit for these improvements goes to the individual retailers who have made ratings enforcement a part of their corporate culture, and in the case of video games, the ESRB and their ESRB Retail Council."

"These numbers demonstrate once again that industry self-regulation can and does work, and there is no need for punitive government regulation, such as the California video game law that EMA and the Entertainment Software Association are currently challenging in the U.S. Supreme Court."


Comments

Re: EMA Proud of Retailers for Video Game Ratings ...

I'd rather we convert the parents by letting them know it's not the end of the world if their kids are playing M-rated games than telling them that retailers will do their job for them. If we focus on debunking the junk science, we can convince the parents that their kids' interest in violent games and other entertainment is just a natural part of growing up. Over the last decade, people like Jack Thompson and Common Sense Media have worked hard at convincing people that they are bad parents if they let their kids play violent games, and we need to work at undoing that stigma.

And can we end the secret shopper surveys already? With all this talk about where to cut the budget, we can at least save some cash if we drop this and defund the FTC in general.

Re: EMA Proud of Retailers for Video Game Ratings ...

Too bad the s%(twanks won't listen to this because it means they are neither NEEDED nor WANTED!

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: EMA Proud of Retailers for Video Game Ratings ...

But it strenthens our side, and encourages their supporters, the parents, over to us. They need realize that with industry regulation, they have more control over the content their children access, than with government regulation.

It's the parents we need to convert.

 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
quiknkoldMarvel just made my nips hard10/22/2014 - 9:50pm
Andrew EisenMarvel also shows it understands that once it leaks, it's out there and went ahead and officially released the trailer. https://www.youtube.com/watch?v=tmeOjFno6Do10/22/2014 - 9:36pm
E. Zachary KnightMarvel's response is the best.10/22/2014 - 9:31pm
Andrew EisenI'll be streaming some games tonight at 8p PST in preparation for Saturday's marathon. twitch.tv/andreweisen10/22/2014 - 9:30pm
Adam802http://www.cbsnews.com/news/3d-video-games-surprising-concern/10/22/2014 - 9:16pm
MaskedPixelanteI'm not sure how to feel about Ultron's mouth. I'm sure he has one in the comics, but this is getting dangerously close to Transformers "Optimus has a defined mouth and it looks super weird" territory for me.10/22/2014 - 8:49pm
Andrew EisenMarvel on the leaked Avengers 2 trailer: https://twitter.com/Marvel/status/52507165630662656010/22/2014 - 8:09pm
E. Zachary KnightI squeed like a little girl when I watched the leaked Avengers Age of Ultron trailer. So much awesome.10/22/2014 - 6:47pm
quiknkoldI have a problem with games that use a digit for sequals when clearly they can be called something else. Five Nights at Freddy's 2? Nonono. Its "Another Five Nights at Freddy's" or "Five Nights Week 2"10/22/2014 - 5:30pm
E. Zachary KnightExtra Credits has come out against GamerGate. https://www.facebook.com/ExtraCredits/posts/86104175727438610/22/2014 - 5:28pm
E. Zachary Knightis it really that hard to answer a question, that to me seems fairly straight forward? I ask, because I have asked a specific question now 3 times without an actual answer in the wastebook thread.10/22/2014 - 5:20pm
Andrew EisenFive Nights at Freddy's 2! Yay! https://www.youtube.com/watch?v=lVPONdZBh6s10/22/2014 - 5:07pm
Matthew Wilsonyou guys know he doesnt work for ea anymore?10/22/2014 - 5:02pm
WymorenceYou forgot having to open Unity through Origin too. :p10/22/2014 - 4:37pm
MaskedPixelanteUnity will now be licensed out half finished, with remaining tools to be sold back to you for 10-15 dollars a piece.10/22/2014 - 3:23pm
E. Zachary KnightNot a big fan of this news, but Unity3D's CEO is stepping down and John Riccitiello steps up. http://gamasutra.com/view/news/228384/Helgason_steps_down_as_Unity_CEO_and_John_Riccitiello_steps_up.php10/22/2014 - 3:06pm
MaskedPixelanteIt's probably extremism.10/22/2014 - 12:07pm
Matthew Wilsonthat being said, they are more likely to blame religious extremists than games.10/22/2014 - 12:01pm
Matthew Wilsonlets just hope they dont try to blame video games.10/22/2014 - 12:00pm
MaskedPixelanteOh joy, Ottawa's on lockdown, this is going to be a fun couple of days...10/22/2014 - 11:56am
 

Be Heard - Contact Your Politician