EA Raises $1 Million for Japan Relief Efforts

April 21, 2011 -

Electronic Arts announced that it has raised over $1 million dollars for Japan earthquake and tsunami aid. EA credits the success of the campaign through a combination of efforts among EA's internal studios, employees and gamers who worked hard to raise relief funds for the people impacted by the disasters. EA implemented giving programs through its titles, fan communities and social gaming platforms, all proceeds of which will be distributed via the Red Cross, Mercy Corps and AmeriCares.

EA SPORTS ran a donation program in FIFA 11 Ultimate Team where all proceeds collected in a 24 hour period on March 26 were donated to the Red Cross. Pogo.com and The Sims teamed up with the American Red Cross and encouraged their online audiences to support relief efforts by making donations to a co-branded microsite.

The Play4Free EASY studio behind Battlefield Heroes created a "Japan-Outfit" fundraiser which provided gamers with a special in-game outfit. Playfish implemented an assortment of in-game fund raising activities throughout their social games on Facebook such as its MONOPOLY Millionaires Japanese Pagoda House and Restaurant City Garden of Hope promotions. Visceral Games also raised funds by auctioning off team-autographed Dead Space 2 memorabilia.

BioWare plans to put up four custom painted Dragon Age II-branded Xbox 360 and PlayStation 3 consoles autographed by Co-Founders Dr. Ray Muzyka and Dr. Greg Zeschuk for auction on eBay. The EA Partners studio which is currently working with Tokyo based developer Grasshopper Manufacture on its Shadows of the Damned game will make a cash donation to relief funds.

EA also assisted in providing logistical food relief that was performed at EA Canada’s Burnaby campus in partnership with the Kids Against Hunger Organization. These employees worked for two days packing 100,000 protein-rich meals that were sent to the most severely affected areas of northeastern Japan.


 
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EA has shuttered Maxis (The Sims, SimCity). Should it keep the Maxis name alive?:

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MechaCrashIt can be made extraneous, depending on how you format the URL. For example: http://youtu.be/dQw4w9WgXcQ03/05/2015 - 6:28am
Andrew EisenMechaTama - I was referring specifically to the link below my post. I should have been more clear. My bad.03/05/2015 - 2:42am
james_fudgefair point, let's say "excluding YouTube videos"03/05/2015 - 2:25am
MechaTama31The stuff after the ? is not *always* extraneous.03/04/2015 - 11:57pm
MechaTama31AE: But that would make your link https://www.youtube.com/watch , which wouldn't work so well... ;)03/04/2015 - 11:56pm
E. Zachary KnightFor those curious, that timeline came from Destructoid: http://www.destructoid.com/tomm-hulett-s-unified-mario-timeline-theory-288472.phtml03/04/2015 - 8:11pm
WymorenceJeez, who'd have thought Yoshi doing a good deed was the reason for everything in Mushroom Kingdom being so screwed up...?03/04/2015 - 7:49pm
prh99The most popular games on Steam for 2014 http://bit.ly/1zLE0r403/04/2015 - 7:47pm
Papa MidnightWow, EZK. Oh my goodness, that timeline is huge.03/04/2015 - 6:59pm
E. Zachary KnightIt's the Super Mario timeline. https://dl.dropboxusercontent.com/u/386496/smbTimeline_huge.png03/04/2015 - 6:49pm
prh99There are the various URL shortening services.03/04/2015 - 6:45pm
WymorenceIronic that they're releasing a game about cops and robbers in essence while they don the "extortionist" mask...03/04/2015 - 6:38pm
james_fudgeI'm not a miracle worker :)03/04/2015 - 6:09pm
Craig R.That link is still awful due to the fact that the entire article title is part of the URL :P03/04/2015 - 6:00pm
MonteI'm really waiting to see more publishers get serious backlash for those horrible DLC practices03/04/2015 - 5:48pm
MonteBattlefield with prioty servers for those that pay... sounds like EA wasn't a big supporter of Net Neautrality03/04/2015 - 5:47pm
PHX Corp@james_fudge thanks03/04/2015 - 5:28pm
james_fudgePHX Corp. I shortened your link for you03/04/2015 - 5:18pm
Andrew EisenAgain, folks, please oh pretty please remove all that extraneous crap from the ass end of any links you wish to share. Everything from the "?" and on can be removed.03/04/2015 - 4:31pm
PHX Corphttp://www.destructoid.com/prepare-to-pay-full-price-twice-to-unlock-all-of-battlefield-hardline-s-exclusive-features-288492.phtml Prepare to pay full price twice to unlock all of Battlefield Hardline's exclusive features03/04/2015 - 4:26pm
 

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