EA Raises $1 Million for Japan Relief Efforts

April 21, 2011 -

Electronic Arts announced that it has raised over $1 million dollars for Japan earthquake and tsunami aid. EA credits the success of the campaign through a combination of efforts among EA's internal studios, employees and gamers who worked hard to raise relief funds for the people impacted by the disasters. EA implemented giving programs through its titles, fan communities and social gaming platforms, all proceeds of which will be distributed via the Red Cross, Mercy Corps and AmeriCares.

EA SPORTS ran a donation program in FIFA 11 Ultimate Team where all proceeds collected in a 24 hour period on March 26 were donated to the Red Cross. Pogo.com and The Sims teamed up with the American Red Cross and encouraged their online audiences to support relief efforts by making donations to a co-branded microsite.

The Play4Free EASY studio behind Battlefield Heroes created a "Japan-Outfit" fundraiser which provided gamers with a special in-game outfit. Playfish implemented an assortment of in-game fund raising activities throughout their social games on Facebook such as its MONOPOLY Millionaires Japanese Pagoda House and Restaurant City Garden of Hope promotions. Visceral Games also raised funds by auctioning off team-autographed Dead Space 2 memorabilia.

BioWare plans to put up four custom painted Dragon Age II-branded Xbox 360 and PlayStation 3 consoles autographed by Co-Founders Dr. Ray Muzyka and Dr. Greg Zeschuk for auction on eBay. The EA Partners studio which is currently working with Tokyo based developer Grasshopper Manufacture on its Shadows of the Damned game will make a cash donation to relief funds.

EA also assisted in providing logistical food relief that was performed at EA Canada’s Burnaby campus in partnership with the Kids Against Hunger Organization. These employees worked for two days packing 100,000 protein-rich meals that were sent to the most severely affected areas of northeastern Japan.


 
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Should ‘sexism’ factor into a video game’s rating?:

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Michael ChandraWonderkarp, try games where you don't get interactive cutscenes and only the main character really talks to people. Or games with a silent protagonist. I think the Bechdel test is a nice indicator (though flawed) for movies and such, but not games.11/22/2014 - 7:56am
ZippyDSMleeWymorence: HTD was a fun and very messed up film I love it. A new one would be nothing like it sadly.11/22/2014 - 1:57am
Andrew EisenOnly if we lived in a world where a bad movie meant every subsequent attempt would suck. Seriously though, after the last few years, I'll give Marvel the benefit of the doubt that it could make a great Howard the Duck movie.11/22/2014 - 1:29am
Wymorenceisn't that a GOOD thing there isn't a movie after the abomination that was the first?11/22/2014 - 12:27am
Andrew EisenNo movie in sight but Howard the Duck is returning to comics! https://games.yahoo.com/news/howard-duck-series-announced-184400635.html11/21/2014 - 10:48pm
MechaCrashThe point of the Bechdel Test isn't "is this film sexist," it's to illustrate "this is an incredibly low bar and most movies STILL can't pass it."11/21/2014 - 10:11pm
mthielNew report on Adam Lanza http://tinyurl.com/pnj9os611/21/2014 - 8:07pm
Andrew EisenIf you missed the HuffPost segment I guested on, the replay is now embedded in the story.11/21/2014 - 6:05pm
Wonderkarphttps://pbs.twimg.com/media/B2__4yZCcAA9Ytp.jpg these look amazing. Peach is the only one I'm tempted to open cause her packaging is bent. get another nonbent one....man. toycollector me and gamecollector me is fighting11/21/2014 - 5:51pm
WonderkarpJust finalized my Smash Bros free Sound Track Order. Also got 4 amiibos and they look fantastic. I'm afraid to open them. they look spectacular!11/21/2014 - 5:45pm
james_fudgeCan we all agree that Andrew cleans up nicely and can go on any program?11/21/2014 - 5:01pm
Wonderkarpthank you for that line, Andrew. alot of great films fail the bechdel test. Gravity fails it and it has a female lead.11/21/2014 - 4:48pm
Andrew EisenAw, thanks James! Well, now I have to drive back to work!11/21/2014 - 4:45pm
Andrew EisenDidn't have a chance to say this on the HuffPost segment but while the Bechdel test is useful as a broad examination of gender representation in media, it's not at all appropriate as a judgment of quality.11/21/2014 - 4:45pm
james_fudgeAndrew you killed it!11/21/2014 - 4:44pm
WonderkarpMadeline Bergman. second female, they never speak of men, just a computer program. it passes the test11/21/2014 - 4:34pm
E. Zachary KnightDoes Other M have more than one woman in it?11/21/2014 - 4:31pm
Wonderkarpyet Metroid Other M, a game where people cried sexist due to the commanding officers restricting Samus, passes the test....11/21/2014 - 4:21pm
Wonderkarpwait...they are using the bechdel test to determine which games are sexist?.....how does that work with a game like Super Mario Bros when there is no Dialogue? test itself is BS. Alien doesn't pass it11/21/2014 - 4:20pm
james_fudgeAndrew Eisen on Ice! Please join in at 4:23 pm et and support our bestie! http://live.huffingtonpost.com/r/segment/sweden-sexism-video-game/546d41cffe344486d400023711/21/2014 - 4:05pm
 

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