EA Raises $1 Million for Japan Relief Efforts

April 21, 2011 -

Electronic Arts announced that it has raised over $1 million dollars for Japan earthquake and tsunami aid. EA credits the success of the campaign through a combination of efforts among EA's internal studios, employees and gamers who worked hard to raise relief funds for the people impacted by the disasters. EA implemented giving programs through its titles, fan communities and social gaming platforms, all proceeds of which will be distributed via the Red Cross, Mercy Corps and AmeriCares.

EA SPORTS ran a donation program in FIFA 11 Ultimate Team where all proceeds collected in a 24 hour period on March 26 were donated to the Red Cross. Pogo.com and The Sims teamed up with the American Red Cross and encouraged their online audiences to support relief efforts by making donations to a co-branded microsite.

The Play4Free EASY studio behind Battlefield Heroes created a "Japan-Outfit" fundraiser which provided gamers with a special in-game outfit. Playfish implemented an assortment of in-game fund raising activities throughout their social games on Facebook such as its MONOPOLY Millionaires Japanese Pagoda House and Restaurant City Garden of Hope promotions. Visceral Games also raised funds by auctioning off team-autographed Dead Space 2 memorabilia.

BioWare plans to put up four custom painted Dragon Age II-branded Xbox 360 and PlayStation 3 consoles autographed by Co-Founders Dr. Ray Muzyka and Dr. Greg Zeschuk for auction on eBay. The EA Partners studio which is currently working with Tokyo based developer Grasshopper Manufacture on its Shadows of the Damned game will make a cash donation to relief funds.

EA also assisted in providing logistical food relief that was performed at EA Canada’s Burnaby campus in partnership with the Kids Against Hunger Organization. These employees worked for two days packing 100,000 protein-rich meals that were sent to the most severely affected areas of northeastern Japan.


 
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james_fudgePortlandia is good and strange.09/16/2014 - 7:04am
E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
prh99Portlandia, though I don't watch a lot of sitcoms. Heard it was good though.09/15/2014 - 8:02pm
E. Zachary KnightSitcom recommendations for someone who like Parks and Rec but hates The Office: Go.09/15/2014 - 6:08pm
NeenekoEven if they do change their policy, they can only do it moving forward and I could see the mod/pack community simply branching.09/15/2014 - 12:50pm
Michael ChandraAs for take the money and run, the guy must have a networth of 8~9 digits already.09/15/2014 - 10:33am
Michael ChandraMe, I'm more betting on some form of mod API where servers must run donations/payments through them and they take a cut.09/15/2014 - 10:32am
Michael ChandraEspecially since they want it for promoting their phones. Killing user interest is the dumbest move to make.09/15/2014 - 10:32am
Michael ChandraGiven how the EULA actively allows for LPs, I'm not sure Microsoft is ready for the backlash of disallowing that.09/15/2014 - 10:31am
Matthew Wilsonthey wont do that, the backlash would be too big.09/15/2014 - 10:25am
ConsterSleaker: how is that a flipside? Sounds to me like that's basically what Notch himself said, except rudely.09/15/2014 - 10:18am
MaskedPixelanteOn the plus side, no more lazy Minecraft LPs, since iirc Microsoft has a strict "no monetization period" policy when it comes to their stuff.09/15/2014 - 10:13am
james_fudgeBut it continues to sell on every platform it is on, so there's that09/15/2014 - 10:09am
james_fudgeOh, well that's another matter :)09/15/2014 - 10:08am
E. Zachary KnightNothing against Notch here. I think it is great that he made something so cool. I just can't understand how it is worth $2.5 bil09/15/2014 - 9:59am
InfophileWhat a world we live in: Becoming a billionaire was the easy way out for Notch.09/15/2014 - 9:42am
james_fudgelots of hate for Notch here. I don't get it. Sorry he made a game everyone loved. What a monster he is!09/15/2014 - 9:37am
SleakerOn the flipside, Notch has been a horrible CEO for Mojang, and the company has grown on sheer inertia, DESPITE being mishandled over and over.09/15/2014 - 9:33am
SleakerI can understand Notch's statements he made to Kotaku about growing bigger than he intended, and getting hate for EULA changes he didn't enact.09/15/2014 - 9:32am
MaskedPixelantehttp://pastebin.com/n1qTeikM Notch's statement about the MS acquisition. He wanted out for a long time and this was the easiest way.09/15/2014 - 9:08am
 

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