EA Raises $1 Million for Japan Relief Efforts

April 21, 2011 -

Electronic Arts announced that it has raised over $1 million dollars for Japan earthquake and tsunami aid. EA credits the success of the campaign through a combination of efforts among EA's internal studios, employees and gamers who worked hard to raise relief funds for the people impacted by the disasters. EA implemented giving programs through its titles, fan communities and social gaming platforms, all proceeds of which will be distributed via the Red Cross, Mercy Corps and AmeriCares.

EA SPORTS ran a donation program in FIFA 11 Ultimate Team where all proceeds collected in a 24 hour period on March 26 were donated to the Red Cross. Pogo.com and The Sims teamed up with the American Red Cross and encouraged their online audiences to support relief efforts by making donations to a co-branded microsite.

The Play4Free EASY studio behind Battlefield Heroes created a "Japan-Outfit" fundraiser which provided gamers with a special in-game outfit. Playfish implemented an assortment of in-game fund raising activities throughout their social games on Facebook such as its MONOPOLY Millionaires Japanese Pagoda House and Restaurant City Garden of Hope promotions. Visceral Games also raised funds by auctioning off team-autographed Dead Space 2 memorabilia.

BioWare plans to put up four custom painted Dragon Age II-branded Xbox 360 and PlayStation 3 consoles autographed by Co-Founders Dr. Ray Muzyka and Dr. Greg Zeschuk for auction on eBay. The EA Partners studio which is currently working with Tokyo based developer Grasshopper Manufacture on its Shadows of the Damned game will make a cash donation to relief funds.

EA also assisted in providing logistical food relief that was performed at EA Canada’s Burnaby campus in partnership with the Kids Against Hunger Organization. These employees worked for two days packing 100,000 protein-rich meals that were sent to the most severely affected areas of northeastern Japan.


 
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Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
E. Zachary KnightNeeneko, Government created price controls don't work though. They may keep prices down for the current inhabitants, but they are the primary cause of recently vacated residences having astronomical costs. Look at New York City as a prime example.04/15/2014 - 8:50am
NeenekoI think free markets are important, but believe in balance. Too much of any force and things get unstable.04/15/2014 - 7:25am
NeenekoWell, the traditional way of keeping prices down is what they are doing, controls on lease termination and tax code, but it will not be enough in this case.04/15/2014 - 7:24am
Matthew WilsonI said that already04/14/2014 - 4:22pm
E. Zachary KnightMatthew, The could also lower prices by increasing supply. Allow high rise apartment buildings to be built to fulfill demand and prices will drop.04/14/2014 - 3:48pm
Matthew Wilsonthe only way they could keep the price's down, would be to kick out google, apple, amazon, and other tech companies, but that would do a ton of economic damage to SF, but I am a major proponent of free markets04/14/2014 - 2:54pm
NeenekoThe community people are seeking gets destroyed in the process, and the new people are not able to build on themselves. Generally these situations result in local cultural death in a decade or so, and no one wins.04/14/2014 - 2:09pm
NeenekoWell yes, that is the 'free market', but the market is only a small piece of a much larger system. The market does not always do the constructive thing.04/14/2014 - 2:06pm
 

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