EA Raises $1 Million for Japan Relief Efforts

April 21, 2011 -

Electronic Arts announced that it has raised over $1 million dollars for Japan earthquake and tsunami aid. EA credits the success of the campaign through a combination of efforts among EA's internal studios, employees and gamers who worked hard to raise relief funds for the people impacted by the disasters. EA implemented giving programs through its titles, fan communities and social gaming platforms, all proceeds of which will be distributed via the Red Cross, Mercy Corps and AmeriCares.

EA SPORTS ran a donation program in FIFA 11 Ultimate Team where all proceeds collected in a 24 hour period on March 26 were donated to the Red Cross. Pogo.com and The Sims teamed up with the American Red Cross and encouraged their online audiences to support relief efforts by making donations to a co-branded microsite.

The Play4Free EASY studio behind Battlefield Heroes created a "Japan-Outfit" fundraiser which provided gamers with a special in-game outfit. Playfish implemented an assortment of in-game fund raising activities throughout their social games on Facebook such as its MONOPOLY Millionaires Japanese Pagoda House and Restaurant City Garden of Hope promotions. Visceral Games also raised funds by auctioning off team-autographed Dead Space 2 memorabilia.

BioWare plans to put up four custom painted Dragon Age II-branded Xbox 360 and PlayStation 3 consoles autographed by Co-Founders Dr. Ray Muzyka and Dr. Greg Zeschuk for auction on eBay. The EA Partners studio which is currently working with Tokyo based developer Grasshopper Manufacture on its Shadows of the Damned game will make a cash donation to relief funds.

EA also assisted in providing logistical food relief that was performed at EA Canada’s Burnaby campus in partnership with the Kids Against Hunger Organization. These employees worked for two days packing 100,000 protein-rich meals that were sent to the most severely affected areas of northeastern Japan.


 
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MattsworknameIm gonna be splittingmy time between blood borne, the witcher 3, tokiden, and some pc games.05/29/2015 - 3:34pm
DocMelonheadIn fact, if the whole campaign is to make fun of Zoe Quinn, Leigh Alexander, and Brianna Wu, then I'm not going to stop them.05/29/2015 - 2:30pm
Wonderkarp@andrew game parody idea. 50 shapes of grey05/29/2015 - 2:30pm
DocMelonheadBut I highly doubt that they encourage "death threats"; even they know that gone too far.05/29/2015 - 2:29pm
Wonderkarpi mean, i could create a a random twitter, tweet #blacklivesmatter along with terrinle racist death threats to somebody and be and youd claim the tag was a harrasment campaign by that logic. no. its a bigger issue than a random hashtag05/29/2015 - 2:28pm
DocMelonheadIf by Harass as in "Mock and Ridicule", then yes, GamerGate encourage that along with everyone else that made fun of others.05/29/2015 - 2:28pm
Andrew EisenNeed to finish Wonderful 101. Need to start Bayonetta and Pikmin 3. Yep, lots of stuff to play.05/29/2015 - 2:23pm
Andrew EisenKarp - I've been playing through New Super Mario Bros. 2. Also Shapes of Gray and OlliOlli. Really want to go back and finish Xenoblade Chronicles and Last of Us but probably won't have time for a bit.05/29/2015 - 2:22pm
Wonderkarpi never said it was "gamergates massive harrasment campaign". i mean, truth be told, crap was slung at her long before gamergate was a thing.05/29/2015 - 2:21pm
IronPatriotDocMelonHead, do you also acknowledge that the gamergate accusations of bad "ethics in journalism" against them have been proven false? Thus making gamergate's "journalism ethics" claim about them a sham and a fraud?05/29/2015 - 1:53pm
IronPatriotDocMelonhead, you "acknowledge that Wu, Quinn, and Sarkeesian, been harassed way before the creation of the hashtag" but do you acknowledge that gamergate is WRONG to carry out the massive campaign of harassment against them?05/29/2015 - 1:50pm
IronPatriotWonderkarp, it is good to hear you say that gamergate's massive harassment campaign is wrong. That is a long way from when all you would condemn them for is being "misguided and unfocused"05/29/2015 - 1:45pm
WonderkarpSo what are we all playing this weekend? I'm planning on splitting it between Splatoon and Witcher 3. Though I might stream Drakengard 3. I try to stream Games other people arent playing.05/29/2015 - 1:45pm
IronPatriotDocMelonhead, I do not think it is fair to blame the fraud of gamergate on conservatives just because some far-right, anti-feminist 4channers used harassment as a tool against women. Plenty of conservatives are just as appalled at gamergate as most people05/29/2015 - 1:30pm
IronPatriotThanks, James, for speaking out against the personal attacks. It will be good to see factual discussion.05/29/2015 - 1:25pm
Matthew Wilsonhttps://twitter.com/austin_walker/status/604278507632386048 giantbomb got a new hire this will be interesting. I never heard of him.05/29/2015 - 1:17pm
Wonderkarpdespite my feelings for Sarkeesians work, nobody deserves the kind of crap hurled at her.05/29/2015 - 12:52pm
Wonderkarpment there was plenty of Greninja to go around. and I know my brother get his Ness.05/29/2015 - 12:51pm
Wonderkarpso I went Amiibo shopping today. Scored Greninja, Wario, Pacman, Charizard, and the two Inklings. From what I understand, Target is already sold out of Jigglypuff and its once again a mad house. TRU had a great "Buy only 1 of each character" Rule that05/29/2015 - 12:50pm
DocMelonheadHell, I even have an account at BoingBoing, and even they are Anti-GamerGate.05/29/2015 - 12:49pm
 

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