Report: IGN to Buy UGO

May 2, 2011 -

An All Things Digital report claims that IGN Entertainment will buy video gaming network UGO for an undisclosed amount of money. The report also alleges that parent company News Corp. will spin out the brand new network of game-related sites into a stand-alone company. Based on Comscore traffic numbers for both networks, the combined monthly visitors of this new entity would be around 32.8 million visitors a month. UGO is owned by Hearst and is best known for owning 1Up and a massive game-related ad network.

Plans to spin-off IGN into its own company would take months, and would be headed up by long-time IGN front man Roy Bahat. One can expect that the new company would have a number of redundancies and some staff would have to be let go.

ATD says that the new IGN expects to earn more than $10 million this year on revenues of around $100 million. IGN will be able to grow much faster if it is not operating inside News Corp., ATD posits.

Source: All Things Digital


Comments

Re: Report: IGN to Buy UGO

...Because GameSpy fared so well after it merged with IGN.

Re: Report: IGN to Buy UGO

Does IGN really need more top ten lists about "hot game chicks"?   

Re: Report: IGN to Buy UGO

chmod ugo-rwx

---You are likely to be eaten by a Grue.

---You are likely to be eaten by a Grue.

Re: Report: IGN to Buy UGO

 
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Wonderkarpand other media I suppose11/24/2014 - 8:39pm
WonderkarpI repeat, Its concidered a victory because, if its true, then it shows they are causing change in (Changes) Journalistic Practices in Games Media.11/24/2014 - 8:38pm
Wonderkarpits not the easiest "Ethical Issue" to discuss. Its more trivial. I'm playing devils advocate on this one.11/24/2014 - 8:36pm
black mantaEthics in what? Advertising? All you're doing is needlessly complicating things. There's no "victory" in that.11/24/2014 - 8:35pm
WonderkarpIts just a article's title. Its concidered a victory because, if its true, then it shows they are causing change in ethics. We were discussing those ethics11/24/2014 - 8:33pm
Andrew EisenNot knowing what cards a retailer accepts beforehand can be a headache. Not knowing the site you came from to purchase a good gets a small percentage of the sale? I'm not seeing it.11/24/2014 - 8:32pm
black mantaFurther evidence that shows just how horribly misguided this movement is.11/24/2014 - 8:30pm
black mantaSorry, no. A little blurb stating the obvious is hardly a major "victory."11/24/2014 - 8:29pm
WonderkarpI went to Costco on saturday, new costco, to sign up. and at the very end right before the membership, right as I'm swipping the card, they tol dme they only accept Amex...A little Disclosure helps11/24/2014 - 8:24pm
Wonderkarpand it just feels like having that disclosure somewhere will avoid headaches.11/24/2014 - 8:23pm
Wonderkarpyep. alot of people are very ignorant and look at life as black and white and are naive.11/24/2014 - 8:22pm
Andrew EisenThat's what I'm asking though. Are there a significant number of people that don't realize that's what happens when you buy the product through that link?11/24/2014 - 8:20pm
Wonderkarpits just a disclosure. if there is a tiny paragraph in the legal mumbo jumbo at the bottom of the page, its perfectly ok.11/24/2014 - 8:18pm
Wonderkarplink to buy that game and give you money without knowing it"11/24/2014 - 8:17pm
Wonderkarpyeah but thats just advertisements. those are out there. you know what adverts do. but, say you write a review for super mario, and you link to amazon on that review, anybody can say "Wait, you are giving this game a good review so people will click that11/24/2014 - 8:17pm
Andrew EisenDo you think it's not apparent to most people that that's how ads and "Buy Here!" links work? Are disclosures stating "we get money when you click here" really necessary?11/24/2014 - 8:16pm
Wonderkarplike, I listen to podcasts, and they say "Here's my sponser Amazon, click on the link and do your shopping and we can keep this podcast going"11/24/2014 - 8:15pm
Andrew EisenWhat about ads? Is it unethical to run an ad for a game your site has or will review?11/24/2014 - 8:14pm
Wonderkarpwhile not disclosing it11/24/2014 - 8:14pm
WonderkarpIf they Are making money off of it, yeah. Its like owning stock in a company, and going out and reviewing a product for that company on a major platform and then saying "Here go buy". I mean, if they were just providing a link, sure.11/24/2014 - 8:10pm
 

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