Blizzard Entertainment has released a new World of Warcraft companion to the pet store, with 100 percent of the proceeds going to relief efforts for Japan. World of Warcraft players that purchase the new pet can take comfort in the fact that they are getting a new in-game friend and that all the money they paid for it goes to help Japan with its ongoing relief efforts. The Cenarion Hatchling costs $10 USD.
The Cenarion Hatchling is the twin of the rare Hippogryph Hatchling pet players could randomly encounter in the first World of Warcraft Trading Card Game set, Heroes of Azeroth. Now he is available for your pleasure. For every Cenarion Hatchling purchased between now and July 31, Blizzard will donate 100 percent of the $10 USD "adoption fee" to the American Red Cross’s Japan Earthquake and Pacific Tsunami relief efforts.
For more information, check out this page.