Aetna Teams With Mindbloom For Serious Game

May 4, 2011 -

Insurance company Aetna is banking on a new partnership with social game developer Mindbloom Partners that it hopes will motivate its customers to live healthier lifestyles. Mindbloom will deliver its game Life Game to Aetna customers. The game, which launched last July, encourages players to live healthier, more balanced lives by providing a variety of challenges related to health, spirituality, relationships, leisure, lifestyle, finances, creativity, and career.

Players grow and maintain a "Life Tree" that represents the life players want to have. As the player progresses, branches and leaves representing specific goals grow and they are rewarded with virtual currency to unlock new features and content.

"Considering that Americans are spending over $200 billion a year on healthy living products and services, but the rates of chronic health conditions and obesity continue to rise, the time is right for a new approach to engaging people in achieving better overall health," says Aetna's medical director of health and wellness Kyra Bobinet, MD, MPH.

Aetna's offering will be released this fall.

Source: Serious Games Source


Comments

Re: Aetna Teams With Mindbloom For Serious Game

Yeah.. I would be more impressed of Aetna made other more useful changes like providing mental health coverage to individual.... or having an online help system that can provide better answers to email questions then 'we recieved your email, here is a number to call a representitive at'.

 
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Big PermThat said, I don't think it's a shit article.07/31/2015 - 11:22am
Big PermNot really a fan of "one individual aligned with Gamer Gate attempted to shame a prominent figure within its own ranks". It should be encouraged that we call out hipocracy, and instead I feel that shines a negative light on such a thing.07/31/2015 - 11:21am
james_fudgeI'm curious what our GG-aligned readers think of our Necromancer story? Was it fair? Unfair?07/31/2015 - 11:11am
E. Zachary KnightMatt, That the whole stink over the articles is a bunch of BS? Because that is the only part that is BS.07/31/2015 - 8:29am
MattsworknameOh btw, info, are you still refering to that "gamers are dead" argument? Cause sargon of akkad just did a 3 video series that proves it's based on bullshit07/31/2015 - 6:46am
MattsworknameInfo: thats what you call clickbaiting to the highest level07/31/2015 - 5:43am
InfophileAnd here's why you never judge an article by its title: "Microsoft Gives All Windows 10 Users the Finger" - http://www.themarysue.com/microsoft-windows-10-middle-finger/ (I'm looking at you, people still mad about "Gamers are Dead")07/31/2015 - 5:09am
Matthew Wilsonhttp://www.bloomberg.com/news/videos/2015-07-31/khan-academy-s-sal-khan-studio-1-0-full-show-7-30- not game related, but this is a good interview.07/30/2015 - 8:52pm
Goth_SkunkFinally, I never misspelled Chipman's name. So, feel free to try your luck again, but pick an opponent you can beat.07/30/2015 - 8:32pm
Goth_Skunk@Technogeek: I paid for the experience of the seat, and upon completion of the movie determined that the extra for the seat wasn't worth it. Additionally, your opinion is not law. You thinking the movie is crap does not make it so.07/30/2015 - 8:31pm
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
 

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